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For the Strategic Plan assignment, you will work throughout the course to create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization's competitive advantage.

Complete Part 6 of the Strategic Plan assignment according to the directions in the Part 6: Critical Milestones section of the “Strategic Plan” resource.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

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ATT&T Shaniece Ashford Nov.20,2017 Vision Our association, the Att&T company, plans to enter the market to lead the advancement of independent companies and improve educated basic leadership with a specific end goal to give better administrations to the general public Mission To give showcasing and counseling administrations to rising and new independent ventures to impact long haul group change. Values Development The organization should use up and coming and the most proper innovation in accomplishing its destinations Trustworthiness The organization might advance, maintain and manage social and moral duty. Profitability and cooperation The administration and the whole staff should try to advance ideal execution and camaraderie to accomplish its vision, mission and destinations Straightforwardness and responsibility The organization should maintain a culture of morals, straightforwardness and responsibility in managing its partners Demonstrable skill The organization might maintain exclusive requirements of polished skill and mastery Quality The organization might offer quality preparing and offices to its partners and clients. Our corporate esteems speak to the managing standards of our association's way of life. Maintaining polished methodology makes a sense duty and quality administration conveyance. Advancing collaboration which is one of our hierarchical principle esteems will support great worker relations subsequently finish authoritative mission on time. Using progressive innovation will improve proficiency in hierarchical administration conveyance thus upgrading consumer loyalty by Roll, from Knowledge (2014). Culture The organization foresees to make an authoritative culture whereby imagination and criticism will be profoundly supported whereby if an individual from our staff supposes they have a smart thought, they will dependably be urged to put it all on the line. The group will likewise try praising achievement. Representatives will likewise be granted rewards imaginative manifestations at yearly meals. Item discharges will likewise be praised with occasions and most elevated performing representatives perceived by Roll, from Knowledge (2014).. Competitive advantage Our upper hand incorporate talented workforce, effective operations which make most extreme incentive for customers. Our interesting administration which has important offering for our buyers will make benefit separation and client unwaveringness. Our reasonable upper hand will improve our entrance to accessible assets and gifted staff for excellent administrations by Yankee, from EventDV (2010). References 2. Culture Can Make or Break Strategy Read "Culture Can Make or Break Strategy," by Roll, from Knowledge (2014). http://knowledge.insead.edu/strategy/culture-can-make-or-break-strategy-3730 1. Crafting Your Mission Statement in Four Easy Steps Read "Crafting Your Mission Statement in Four Easy Steps," by Yankee, from EventDV (2010). https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=aci&AN=50140862&site=ed s-live&scope=site ATT$T Company Environmental Scan Presented by: Institution: Environmental scanning ➢ In the modern market, environmental scanning is a vital activity that every organization needs to undertake. ➢ It is as a result of this environmental scanning by a majority of organizations in the market have been in the position to cope with the constant changes that have arisen due to government regulations as well as market pressure being experienced. ➢ Therefore, environment scanning has helped identify these changes and thus leading to new operational models as well as revised strategies in the industry (Halliman, 2009). Lessons learnt about the Industry ➢After carrying out environmental scan, the following was identified about the industry in which ATT$T company is operating in; ➢ATT&T company was operating in an industry that consist of legal environment that has negatively affected the company such as the lawsuit for the blockage of mergers by the Assistant Attorney General (EBSCO, 2000). ➢Also, the industry is using the modern technology such that there is the need for ATT$T to keep on updating its system. There is the need for the acquisition of up to date systems that will aid in the management of information within the organization. ➢The level of completion is at its best in in the industry today. Lessons learned about ATT&T Company • • • • • • ATT$T offers a variety quality services that ensure the advancement of independent companies and improve educated basic leadership with a specific end goal to give better administrations to the general public The company also offers training to its staffs that enables them to offer quality services to their clients. ATT$T has an advantage of skilled managers. The management comprises of competent and skilled personnel who are committed towards achieving the company goals. The company has always recruited talented and skilled employees. The company is able to offer quality services with discounts to their regular customers. This gives their customers a good experience and the help in marketing through word of mouth and making the referral of customers. The company is has no financial constraints. Application of Internal and external assessment tools ➢ The use of internal assessment tools helped in; • Acquiring new systems for the management of information within the organization by auditing the existing systems. • Improved management of the organization through the breakdown of the original company to divest its regional subsidiaries into individual companies. ➢ The application of external assessment tools helped in; • The compliance of the legal requirements of mergers with other companies and acquisition of its competitors (Worthington et al., 2015). • Hiring new and up to date systems to aid in the information management for complicated information systems. Cont’d ➢Among the issues that would be reviewed from the assessment include; • Creation of an Information Technology department to make sure that the new systems are well utilized. • The breakdown of the management hierarchies to allocate managers to the newly created individual companies from former subsidiaries. ➢However, these reviews would affect the company as the acquisition and allocation of new managers would increase the revenues spent by the company to facilitate the review. ➢From the learning, financial constraints are some of the emerging challenges. Strategic Initiative Plan I. Plan Assessment- This will involve the development of the internal and external environments II. Strategy Formulation- This will include the documentation of the plans. III. Strategy execution- The plans will be translated into actions at this stage. IV. Strategy management- The last step will involve the communication, reporting, and evaluation of the performance to the relevant authorities in the organization. Selection of Organizational Culture ➢In the context of the implementation of the strategic initiative plan, the selected organization culture of ATT&T Company will be considered by involving the employees and other stakeholders of the company by asking for their views concerning development and implementation of the strategic initiative plan. Key Issues ➢ The internal assessment tools used for the ATT&T Company are the management information systems that needed to be updated to the standards of the current ones and the organization management whereby the breakdown of the organization would require allocation of new managers to the branches. ➢ On the side of the external assessment tools, the legal environment was used as the company had to comply with the merger regulations that had been set by the government. The other external assessment tool was the technological environment that influenced the acquisition of up to date information management systems in the organization. References EBSCO Publishing (Firm). (2000). AT&T Corporation. Halliman, C. (2009). Business intelligence using smart techniques: Environmental scanning using text mining and competitor analysis using scenarios and manual simulation. Houston, TX: Information Uncover. Worthington, I., & Britton, C. (2015). The business environment. ATT$T Company Environmental Scan Presented by: Institution: Environmental scanning ➢ In the modern market, environmental scanning is a vital activity that every organization needs to undertake. ➢ It is as a result of this environmental scanning by a majority of organizations in the market have been in the position to cope with the constant changes that have arisen due to government regulations as well as market pressure being experienced. ➢ Therefore, environment scanning has helped identify these changes and thus leading to new operational models as well as revised strategies in the industry (Halliman, 2009). Lessons learnt about the Industry ➢After carrying out environmental scan, the following was identified about the industry in which ATT$T company is operating in; ➢ATT&T company was operating in an industry that consist of legal environment that has negatively affected the company such as the lawsuit for the blockage of mergers by the Assistant Attorney General (EBSCO, 2000). ➢Also, the industry is using the modern technology such that there is the need for ATT$T to keep on updating its system. There is the need for the acquisition of up to date systems that will aid in the management of information within the organization. ➢The level of completion is at its best in in the industry today. Lessons learned about ATT&T Company • • • • • • ATT$T offers a variety quality services that ensure the advancement of independent companies and improve educated basic leadership with a specific end goal to give better administrations to the general public The company also offers training to its staffs that enables them to offer quality services to their clients. ATT$T has an advantage of skilled managers. The management comprises of competent and skilled personnel who are committed towards achieving the company goals. The company has always recruited talented and skilled employees. The company is able to offer quality services with discounts to their regular customers. This gives their customers a good experience and the help in marketing through word of mouth and making the referral of customers. The company is has no financial constraints. Application of Internal and external assessment tools ➢ The use of internal assessment tools helped in; • Acquiring new systems for the management of information within the organization by auditing the existing systems. • Improved management of the organization through the breakdown of the original company to divest its regional subsidiaries into individual companies. ➢ The application of external assessment tools helped in; • The compliance of the legal requirements of mergers with other companies and acquisition of its competitors (Worthington et al., 2015). • Hiring new and up to date systems to aid in the information management for complicated information systems. Cont’d ➢Among the issues that would be reviewed from the assessment include; • Creation of an Information Technology department to make sure that the new systems are well utilized. • The breakdown of the management hierarchies to allocate managers to the newly created individual companies from former subsidiaries. ➢However, these reviews would affect the company as the acquisition and allocation of new managers would increase the revenues spent by the company to facilitate the review. ➢From the learning, financial constraints are some of the emerging challenges. Strategic Initiative Plan I. Plan Assessment- This will involve the development of the internal and external environments II. Strategy Formulation- This will include the documentation of the plans. III. Strategy execution- The plans will be translated into actions at this stage. IV. Strategy management- The last step will involve the communication, reporting, and evaluation of the performance to the relevant authorities in the organization. Selection of Organizational Culture ➢In the context of the implementation of the strategic initiative plan, the selected organization culture of ATT&T Company will be considered by involving the employees and other stakeholders of the company by asking for their views concerning development and implementation of the strategic initiative plan. Key Issues ➢ The internal assessment tools used for the ATT&T Company are the management information systems that needed to be updated to the standards of the current ones and the organization management whereby the breakdown of the organization would require allocation of new managers to the branches. ➢ On the side of the external assessment tools, the legal environment was used as the company had to comply with the merger regulations that had been set by the government. The other external assessment tool was the technological environment that influenced the acquisition of up to date information management systems in the organization. References EBSCO Publishing (Firm). (2000). AT&T Corporation. Halliman, C. (2009). Business intelligence using smart techniques: Environmental scanning using text mining and competitor analysis using scenarios and manual simulation. Houston, TX: Information Uncover. Worthington, I., & Britton, C. (2015). The business environment. Profit and Loss Statement Month Income Sales Sale of goods/services Sundry Income (e.g. Commission earned, frachise fees etc.) Etc. Total Sales Less Discounts/Commissions Sales Discounts given Sales Commissions paid Total Discounts/ Commissions Total Net Income Cost of Sales Opening Stock Stock Purchased Less Closing Stock Total Cost of Sales Gross Profit Expenses General & Administrative Bank charges Credit card commission Consultant fees Office Supplies License fees Business insurance Etc. Total General & Administrative One Two Three Four Five Six Seven Eight $ 1,000.00 $ 1,200.00 $ 1,200.00 $ 1,000.00 $ $ 300.00 $ 250.00 $ 1,550.00 $ 400.00 $ 150.00 $ 1,750.00 $ 400.00 $ 200.00 $ 1,800.00 $ 250.00 $ 230.00 $ 1,480.00 $ 50.00 $ 100.00 $ 150.00 $ 1,400.00 $ 80.00 $ 120.00 $ 200.00 $ 1,550.00 $ 50.00 $ 120.00 $ 170.00 $ 1,630.00 $ 700.00 $ 850.00 $ 1,550.00 $ 750.00 $ 750.00 $ 900.00 $ 1,650.00 $ 850.00 $ 800.00 $ $ $ $ $ $ $ $ $ 1,400.00 $ 1,100.00 $ 1,600.00 $ 1,500.00 $ 1,600.00 $ $ $ 300.00 180.00 1,880.00 $ 500.00 $ 360.00 $ 1,960.00 $ 400.00 $ 250.00 $ 2,250.00 $ 300.00 $ 160.00 $ 1,960.00 $ $ $ 600.00 260.00 2,460.00 $ 30.00 $ 100.00 $ 130.00 $ 1,350.00 $ $ $ $ 80.00 140.00 220.00 1,660.00 $ 60.00 $ 110.00 $ 170.00 $ 1,790.00 $ 150.00 $ 160.00 $ 310.00 $ 1,940.00 $ 90.00 $ 150.00 $ 210.00 $ 1,750.00 $ $ $ $ 40.00 160.00 200.00 2,260.00 $ 850.00 $ 600.00 $ 1,450.00 $ 500.00 $ 500.00 $ 900.00 $ 1,400.00 $ 800.00 $ $ $ $ 800.00 900.00 1,700.00 650.00 $ 650.00 $ 750.00 $ 1,400.00 $ 500.00 $ 500.00 $ 1,050.00 $ 1,550.00 $ 750.00 $ 750.00 $ 950.00 $ 1,700.00 $ 900.00 $ $ $ $ 900.00 1,200.00 2,100.00 850.00 $ 800.00 $ 950.00 $ 600.00 $ 1,050.00 $ 900.00 $ 800.00 $ 800.00 $ 1,250.00 600.00 $ 750.00 $ 680.00 $ 750.00 $ 510.00 $ 890.00 $ 1,140.00 $ 950.00 $ 1,010.00 20.00 50.00 100.00 10.00 5.00 10.00 2.00 197.00 $ $ $ $ $ $ $ $ 20.00 50.00 90.00 8.00 5.00 10.00 5.00 188.00 $ $ $ $ $ $ $ $ 20.00 50.00 80.00 5.00 5.00 10.00 3.00 173.00 $ $ $ $ $ $ $ $ 20.00 50.00 50.00 10.00 5.00 10.00 4.00 149.00 $ $ $ $ $ $ $ $ 20.00 50.00 50.00 8.00 5.00 10.00 5.00 148.00 $ $ $ $ $ $ $ $ 20.00 50.00 100.00 5.00 5.00 10.00 8.00 198.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 20.00 50.00 90.00 7.00 5.00 10.00 4.00 186.00 $ $ $ $ $ $ $ $ 30.00 60.00 80.00 8.00 5.00 10.00 5.00 198.00 30.00 60.00 60.00 10.00 5.00 10.00 3.00 178.00 Nine Marketing & Promotional Advertising $ Promotion - General $ Promotion - Other $ Etc. $ Total Marketing & Promotional $ Operating Expenses Newspapers & magazines $ Parking/Taxis/Tolls $ Entertainment/Meals $ Travel/Accomodation $ Laundry/dry cleaning $ Cleaning & cleaning products $ Sundry supplies $ Equipment hire $ Etc. $ Total Operating Expenses $ Motor Vehicle Expenses Fuel $ Vehicle service costs $ Tyres & other replacement costs $ Insurance $ Registrations $ Total Motor Vehicle Expenses $ Website Expenses Domain name registration $ Hosting expenses $ etc $ Total Website Expenses $ Employment Expenses Permanent Salaries/Wages $ PAYE $ Superannuation $ Other - Employee Benefits $ Recruitment costs $ Total Perm. Employment Expenses 50.00 50.00 20.00 120.00 $ $ $ $ $ 50.00 40.00 25.00 115.00 $ $ $ $ $ 50.00 40.00 30.00 120.00 $ $ $ $ $ 50.00 60.00 24.00 134.00 $ $ $ $ $ 50.00 52.00 30.00 132.00 $ $ $ $ $ 55.00 40.00 20.00 115.00 $ $ $ $ $ 60.00 50.00 15.00 125.00 $ $ $ $ $ 60.00 40.00 24.00 124.00 $ $ $ $ $ 65.00 60.00 32.00 157.00 60.00 30.00 100.00 50.00 100.00 30.00 20.00 20.00 410.00 $ $ $ $ $ $ $ $ $ $ 54.00 30.00 100.00 50.00 100.00 50.00 30.00 20.00 434.00 $ $ $ $ $ $ $ $ $ $ 60.00 30.00 100.00 40.00 100.00 40.00 20.00 20.00 410.00 $ $ $ $ $ $ $ $ $ $ 58.00 30.00 100.00 60.00 100.00 30.00 60.00 20.00 458.00 $ $ $ $ $ $ $ $ $ $ 60.00 30.00 100.00 50.00 100.00 40.00 50.00 20.00 450.00 $ $ $ $ $ $ $ $ $ $ 58.00 30.00 100.00 50.00 100.00 50.00 40.00 20.00 448.00 $ $ $ $ $ $ $ $ $ $ 60.00 30.00 100.00 50.00 100.00 30.00 40.00 20.00 430.00 $ $ $ $ $ $ $ $ $ $ 60.00 30.00 100.00 50.00 100.00 40.00 60.00 20.00 460.00 $ $ $ $ $ $ $ $ $ $ 58.00 30.00 10.00 55.00 100.00 50.00 30.00 20.00 353.00 30.00 10.00 2.00 45.00 3.00 90.00 $ $ $ $ $ 20.00 8.00 7.00 30.00 2.00 67 $ $ $ $ $ $ 15.00 12.00 3.00 25.00 1.00 56.00 $ $ $ $ $ $ 25.00 8.00 6.00 15.00 2.00 56.00 $ $ $ $ $ $ 35.00 10.00 7.00 30.00 3.00 85.00 $ $ $ $ $ $ 30.00 8.00 8.00 20.00 3.00 69.00 $ $ $ $ $ $ 25.00 9.00 6.00 15.00 2.00 57.00 $ $ $ $ $ $ 18.00 11.00 2.00 25.00 1.00 57.00 $ $ $ $ $ $ 30.00 10.00 5.00 40.00 1.00 86.00 20.00 10.00 15.00 45.00 $ $ $ $ 25.00 18.00 10.00 53.00 $ $ $ $ 30.00 25.00 25.00 80.00 $ $ $ $ 28.00 13.00 12.00 53.00 $ $ $ $ 32.00 20.00 30.00 82.00 $ $ $ $ 30.00 26.00 23.00 79.00 $ $ $ $ 25.00 16.00 14.00 55.00 $ $ $ $ 28.00 30.00 16.00 74.00 $ $ $ $ 30.00 32.00 18.00 80.00 $ $ $ $ $ $ 155.00 46.50 7.00 12.00 6.00 227 $ $ $ $ $ $ 154.00 46.20 6.00 14.00 7.00 227 $ $ $ $ $ $ 152.00 45.60 5.00 16.00 8.00 227 $ $ $ $ $ $ 153.00 49.50 5.00 10.00 9.00 227 $ $ $ $ $ $ 150.00 45.00 6.00 11.00 10.00 222 $ $ $ $ $ $ 150.00 45.00 7.00 12.00 9.00 223 $ $ $ $ $ $ 150.00 45.00 5.00 13.00 8.00 221 $ $ $ $ $ $ 152.00 45.60 6.00 14.00 7.00 225 150.00 45.00 5.00 10.00 5.00 215 Casual Salaries/Wages $ 50.00 PAYE $ 15.00 Superannuation $ 3.00 Other - Employee Benefits $ 7.00 Recruitment costs $ 1.00 Total Casual Employment Expenses $ 76.00 Workcover Insurance $ 45.00 Total Employment Expenses $ 121.00 Occupancy Costs Electricity/Gas $ 25.00 Telephones $ 4.00 Property Insurance $ 30.00 Rates $ 17.00 Rent $ 28.00 Repair & maintenance $ 8.00 Waste removal $ 2.00 Water $ 5.00 Etc. $ 3.00 Total Occupancy Costs $ 122.00 Other Expenses Legal fees $ 20.00 Total Other Expenses $ 20.00 Total Expenses $ 1,340.00 Month Net Profit / (Loss) -$ 740.00 Total Year to Date Net Profit / (Loss) $ \ $ 55.00 $ 17.00 $ 2.00 $ 8.00 $ 2.00 $ 84.00 $ 53.00 $ 137.00 $ 40.00 $ 12.00 $ 1.00 $ 6.00 $ 3.00 $ 62.00 $ 42.00 $ 104.00 $ 45.00 $ 13.00 $ 1.00 $ 3.00 $ 1.00 $ 63.00 $ 55.00 $ 118.00 $ $ $ $ $ $ $ $ 50.00 15.00 2.00 5.00 2.00 74.00 43.00 117.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 25.00 5.00 37.00 18.00 28.00 8.00 2.00 4.00 1.00 128.00 20.00 5.00 35.00 18.00 28.00 9.00 3.00 4.00 1.00 123.00 19.00 6.00 36.00 19.00 28.00 7.00 2.00 3.00 2.00 122.00 22.00 4.00 34.00 17.00 28.00 9.00 3.00 3.00 2.00 122.00 $ 30.00 $ 25.00 $ 30.00 $ $ 30.00 $ 25.00 $ 30.00 $ $ 1,374.00 $ 1,317.00 $ 1,347.00 $ -$ 624.00 -$ 637.00 -$ 597.00 -$ $ - $ - $ - $ $ 55.00 $ 17.00 $ 3.00 $ 8.00 $ 3.00 $ 86.00 $ 52.00 $ 138.00 $ 60.00 $ 20.00 $ 3.00 $ 5.00 $ 1.00 $ 89.00 $ 55.00 $ 144.00 $ 45.00 $ 14.00 $ 2.00 $ 6.00 $ 2.00 $ 69.00 $ 54.00 $ 123.00 $ $ $ $ $ $ $ $ 50.00 15.00 1.00 4.00 3.00 73.00 55.00 128.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 26.00 4.00 36.00 19.00 28.00 7.00 3.00 4.00 2.00 129.00 20.00 $ 35.00 $ 20.00 $ 42.00 $ 20.00 $ 35.00 $ 20.00 $ 42.00 $ 1,389.00 $ 1,439.00 $ 1,366.00 $ 1,412.00 $ 879.00 -$ 549.00 -$ 226.00 -$ 462.00 -$ 30.00 30.00 1,386.00 376.00 - $ 27.00 6.00 38.00 19.00 28.00 7.00 3.00 5.00 2.00 135.00 - $ 24.00 6.00 39.00 17.00 28.00 8.00 4.00 5.00 3.00 134.00 - $ 25.00 5.00 34.00 18.00 28.00 9.00 2.00 3.00 1.00 125.00 - $ - Ten Eleven Twelve $ 1,800.00 $ 1,800.00 $ 2,000.00 $ $ $ 500.00 300.00 2,600.00 $ $ $ 550.00 350.00 2,700.00 $ $ $ 600.00 350.00 2,930.00 $ $ $ $ 250.00 180.00 430.00 2,170.00 $ $ $ $ 300.00 180.00 480.00 2,220.00 $ $ $ $ 230.00 200.00 430.00 2,500.00 $ $ $ $ 850.00 1,200.00 2,050.00 900.00 $ $ $ $ 900.00 1,350.00 2,250.00 1,200.00 $ $ $ $ 1,200.00 700.00 1,900.00 800.00 $ 1,150.00 $ 1,050.00 $ 1,020.00 $ 1,170.00 $ 1,400.00 $ $ $ $ $ $ $ $ 30.00 60.00 70.00 6.00 5.00 10.00 6.00 187.00 $ $ $ $ $ $ $ $ 30.00 60.00 90.00 9.00 5.00 10.00 3.00 207.00 $ $ $ $ $ $ $ $ 30.00 60.00 100.00 10.00 5.00 10.00 4.00 219.00 $ 1,100.00 $ $ $ $ $ 65.00 50.00 22.00 137.00 $ $ $ $ $ 65.00 75.00 33.00 173.00 $ $ $ $ $ 64.00 70.00 31.00 165.00 $ $ $ $ $ $ $ $ $ $ 60.00 30.00 100.00 60.00 100.00 50.00 20.00 20.00 440.00 $ $ $ $ $ $ $ $ $ 60.00 30.00 100.00 50.00 100.00 30.00 20.00 20.00 410 $ $ $ $ $ $ $ $ $ $ 60.00 30.00 100.00 90.00 80.00 80.00 20.00 460.00 $ $ $ $ $ $ 30.00 12.00 7.00 30.00 2.00 81.00 $ $ $ $ $ 28.00 9.00 6.00 16.00 2.00 61 $ $ $ $ $ $ 15.00 10.00 4.00 25.00 3.00 57.00 $ $ $ $ 32.00 28.00 27.00 87.00 $ $ $ $ $ $ 32.00 14.00 12.00 #VALUE! $ $ $ $ $ $ 152.00 45.60 7.00 15.00 6.00 226 $ $ $ $ $ $ $ $ $ $ $ $ 154.00 46.20 6.00 12.00 5.00 #VALUE! 19.00 15.00 18.00 #VALUE! 153.00 45.90 5.00 16.00 5.00 225 $ $ $ $ $ $ $ $ 55.00 17.00 1.00 3.00 1.00 77.00 50.00 127.00 $ $ $ $ $ $ $ $ 60.00 20.00 2.00 5.00 2.00 89.00 54.00 143.00 $ $ $ $ $ $ $ $ 55.00 17.00 3.00 7.00 3.00 85.00 50.00 135.00 $ $ $ $ $ $ $ $ $ $ 23.00 4.00 38.00 17.00 28.00 8.00 2.00 5.00 3.00 128.00 $ $ $ $ $ $ $ $ $ $ 24.00 5.00 36.00 18.00 28.00 9.00 3.00 3.00 2.00 128.00 $ $ $ $ $ $ $ $ $ $ 27.00 6.00 34.00 19.00 28.00 8.00 2.00 3.00 3.00 130.00 $ $ $ -$ 25.00 $ 25.00 $ 1,438.00 $ 418.00 -$ 30.00 $ 30.00 $ 1,429.00 $ 259.00 -$ 20.00 20.00 1,467.00 67.00 $ - - 5,834.00 $ -$ Profit and Loss Statement Quarter Income Sales Sale of goods/services $ Sundry Income (e.g. Commission earned, frachise fees etc.) $ Etc. $ Total Sales Less Discounts/Commissions Sales Discounts given $ Sales Commissions paid $ Total Discounts/ Commissions $ Total Net Income $ Cost of Sales Opening Stock $ Stock Purchased $ Less Closing Stock Total Cost of Sales One Two Three Four $ 7,200.00 $ 8,200.00 Annual total $ 21,900.00 1,500.00 $ 500.00 $ 7,000 1,550.00 $ 1,920.00 $ 2,013.00 $ 630.00 $ 920.00 $ 1,020.00 $ 8,680 10,040 11,233 5,483.00 2,570.00 #VALUE! 200.00 500.00 700.00 6,300.00 $ $ $ $ 210.00 400.00 610.00 8,060.00 $ 180.00 $ 520.00 $ 700.00 $ 9,340.00 $ 230.00 $ 710.00 $ 940.00 $ 10,293.00 $ $ $ $ 620.00 1,630.00 2,250.00 27,693.00 2,450.00 1,500.00 $ 3,950.00 $ 2,550.00 $ $ $ $ 2,550.00 1,650.00 4,200.00 2,700.00 $ $ $ $ $ $ $ $ $ 5,350.00 $ 5,700.00 $ 6,000.00 $ 6,360.00 $ $ $ $ #VALUE! 5,170.00 13,260.00 8,460.00 18,060.00 950.00 $ 2,360.00 $ 3,340.00 $ 3,933.00 50.00 130.00 210.00 15.00 14.00 30.00 10.00 459.00 $ $ $ $ $ $ $ $ 50.00 140.00 200.00 15.00 15.00 20.00 24.00 464.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Gross Profit $ Expenses General & Administrative Bank charges $ Credit card commission $ Consultant fees $ Office Supplies $ License fees $ Business insurance $ Etc. $ Total General & Administrative $ 5,000.00 $ 6,500.00 2,700.00 1,720.00 4,420.00 2,840.00 90.00 150.00 230.00 24.00 16.00 30.00 15.00 555.00 2,840.00 1,800.00 4,640.00 2,920.00 90.00 120.00 216.00 30.00 17.00 30.00 12.00 515.00 #VALUE! $ $ $ $ $ $ $ 230.00 410.00 646.00 69.00 48.00 80.00 51.00 Marketing & Promotional Advertising $ 150.00 Promotion - General $ 130.00 Promotion - Other $ Etc. $ 90.00 Total Marketing & Promotional $ 370.00 Operating Expenses Newspapers & magazines $ 170.00 Parking/Taxis/Tolls $ 90.00 Entertainment/Meals $ 300.00 Travel/Accomodation $ 120.00 Laundry/dry cleaning $ 300.00 Cleaning & cleaning products $ 110.00 Sundry supplies $ 70.00 Equipment hire $ 60.00 Etc. Total Operating Expenses $ 1,220.00 Motor Vehicle Expenses Fuel $ 50.00 Vehicle service costs $ 36.00 Tyres & other replacement costs $ 10.00 Insurance $ 80.00 Registrations $ 4.00 Total Motor Vehicle Expenses $ 180.00 Website Expenses Domain name registration $ 100.00 Hosting expenses $ 75.00 etc $ 75.00 Total Website Expenses $ 250.00 Employment Expenses Permanent $ Salaries/Wages $ 750.00 PAYE $ 135.00 Superannuation $ 20.00 Other - Employee Benefits $ 43.00 Recruitment costs $ 21.00 Total Perm. Employment Expenses 969 $ $ $ $ $ 150.00 120.00 60.00 330.00 $ $ $ $ $ 180.00 200.00 96.00 476.00 $ $ $ $ $ 176.00 200.00 93.00 469.00 $ $ $ $ $ $ $ $ 172.00 90.00 300.00 150.00 300.00 150.00 120.00 60.00 $ $ $ $ $ $ $ $ 180.00 90.00 300.00 150.00 300.00 150.00 100.00 60.00 $ $ $ $ $ $ $ $ 180.00 90.00 300.00 250.00 240.00 210.00 120.00 60.00 $ 1,342.00 $ $ $ $ $ $ $ $ 506.00 520.00 $ 249.00 #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! $ 1,330.00 $ 1,450.00 90.00 30.00 25.00 60.00 9.00 214.00 $ $ $ $ $ $ 90.00 30.00 20.00 100.00 3.00 243.00 $ $ $ $ $ $ 50.00 30.00 20.00 90.00 9.00 199.00 $ $ $ $ $ 230.00 90.00 65.00 250.00 21.00 $ $ $ $ 100.00 80.00 69.00 249.00 $ $ $ $ 100.00 95.00 56.00 251.00 $ $ $ $ 110.00 75.00 40.00 225.00 $ $ $ 310.00 250.00 165.00 $ $ $ $ $ $ 750.00 130.00 20.00 33.00 30.00 963 $ $ $ $ $ $ 760.00 140.00 20.00 44.00 21.00 985 $ $ $ $ $ $ 850.00 130.00 20.00 25.00 15.00 1,040 $ $ $ $ $ 2,360.00 400.00 60.00 102.00 66.00 Casual Salaries/Wages $ 120.00 PAYE $ 36.00 Superannuation $ 3.00 Other - Employee Benefits $ 20.00 Recruitment costs $ 9.00 Total Casual Employment Expenses $ 188.00 Workcover Insurance $ 120.00 Total Employment Expenses $ 120.00 Occupancy Costs Electricity/Gas $ 60.00 Telephones $ 18.00 Property Insurance $ 125.00 Rates $ 20.00 Rent $ 84.00 Repair & maintenance $ 21.00 Waste removal $ 6.00 Water $ 9.00 Etc. $ 6.00 Total Occupancy Costs $ 349.00 Other Expenses legal $ 75.00 Total Other Expenses $ 75.00 Total Expenses $ 3,992.00 Month Net Profit / (Loss) -$ 3,042.00 Total Year to Date Net Profit / (Loss) $ - $ 150.00 $ 54.00 $ 9.00 $ 25.00 $ 9.00 $ 247.00 $ 130.00 $ 130.00 $ 150.00 $ 45.00 $ 3.00 $ 20.00 $ 9.00 $ 227.00 $ 123.00 $ 123.00 $ 160.00 $ 54.00 $ 9.00 $ 21.00 $ 9.00 $ 253.00 $ 125.00 $ 125.00 $ $ $ $ $ 460.00 153.00 21.00 66.00 27.00 $ 378.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 84.00 18.00 115.00 52.00 87.00 24.00 6.00 9.00 6.00 401.00 $ $ $ $ $ $ $ $ $ 249.00 48.00 336.00 165.00 261.00 66.00 24.00 36.00 18.00 $ 60.00 $ 60.00 $ 4,484.00 (-551) $ 265.00 $ 340.00 -$ 7,255.00 $ $ $ -$ $ 90.00 18.00 116.00 60.00 87.00 21.00 9.00 15.00 6.00 422.00 75.00 12.00 105.00 53.00 87.00 21.00 9.00 12.00 6.00 380.00 115.00 $ 90.00 115.00 $ 90.00 4,929.00 $ 4,433.00 2,569.00 -$ 1,093.00 - $ - $ - Profit and Loss Statement Quarter Income Sales Sale of goods/services Sundry Income (e.g. Commission earned, frachise fees etc.) Etc. Total Sales Less Discounts/Commissions Sales Discounts given Sales Commissions paid Total Discounts/ Commissions Total Net Income Cost of Sales Opening Stock Stock Purchased Less Closing Stock Total Cost of Sales Gross Profit Expenses General & Administrative Bank charges Credit card commission Consultant fees Office Supplies License fees Business insurance Etc. Total General & Administrative One Two Three Four $ 10,000.00 $ 13,000.00 $ 15,000.00 $ 17,000.00 $ 1,550.00 $ $ 1,000.00 $ 12,550 Annual total $ 55,000.00 1,750.00 $ 1,523.00 $ 1,863.00 $ 1,300.00 $ 1,800.00 $ 2,500.00 $ 16,050 18,323 21,363 6,686.00 6,600.00 $ 180.00 $ 350.00 $ 530.00 $ 12,020.00 $ 200.00 $ 410.00 $ 610.00 $ 15,440.00 $ 150.00 $ 550.00 $ 700.00 $ 17,623.00 $ 250.00 $ 700.00 $ 950.00 $ 20,413.00 $ $ 780.00 2,010.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 8,640.00 6,980.00 15,620.00 8,120.00 $ $ $ $ $ $ $ 361.00 610.00 870.00 110.00 120.00 160.00 85.00 2,920.00 1,520.00 4,440.00 2,400.00 2,400.00 1,650.00 4,050.00 2,020.00 2,020.00 1,780.00 3,800.00 2,500.00 1,300.00 2,030.00 3,330.00 1,200.00 $ 2,040.00 $ 2,030.00 $ 1,300.00 $ 2,130.00 $ 9,980.00 $ 13,410.00 $ 16,323.00 $ 18,283.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 57.00 140.00 230.00 20.00 30.00 50.00 13.00 540.00 76.00 150.00 200.00 20.00 30.00 30.00 30.00 536.00 108.00 170.00 220.00 30.00 30.00 30.00 20.00 608.00 120.00 150.00 220.00 40.00 30.00 50.00 22.00 632.00 Marketing & Promotional Advertising $ 200.00 $ 180.00 $ 200.00 $ 180.00 Promotion - General $ 120.00 $ 120.00 $ 230.00 $ 210.00 Promotion - Other $ 150.00 $ 140.00 $ 160.00 $ 155.00 Etc. $ 95.00 $ 65.00 $ 95.00 $ 97.00 Total Marketing & Promotional $ 565.00 $ 505.00 $ 685.00 $ 642.00 Operating Expenses Newspapers & magazines $ 180.00 $ 182.00 $ 190.00 $ 190.00 Parking/Taxis/Tolls $ 100.00 $ 100.00 $ 100.00 $ 100.00 Entertainment/Meals $ 320.00 $ 320.00 $ 320.00 $ 320.00 Travel/Accomodation $ 160.00 $ 160.00 $ 160.00 $ 260.00 Laundry/dry cleaning $ 320.00 $ 320.00 $ 320.00 $ 260.00 Cleaning & cleaning products $ 120.00 $ 160.00 $ 160.00 $ 220.00 Sundry supplies $ 80.00 $ 130.00 $ 100.00 $ 130.00 Equipment hire $ 70.00 $ 80.00 $ 70.00 $ 70.00 Etc. Total Operating Expenses $ 1,350.00 $ 1,452.00 $ 1,420.00 $ 1,550.00 Motor Vehicle Expenses Fuel $ 60.00 $ 100.00 $ 100.00 $ 30.00 Vehicle service costs $ 52.00 $ 40.00 $ 40.00 $ 50.00 Tyres & other replacement costs $ 20.00 $ 35.00 $ 30.00 $ 30.00 Insurance $ 80.00 $ 70.00 $ 120.00 $ 100.00 Registrations $ 10.00 $ 10.00 $ 12.00 $ 13.00 Total Motor Vehicle Expenses $ 222.00 $ 255.00 $ 302.00 $ 223.00 Website Expenses Domain name registration $ 120.00 $ 120.00 $ 120.00 $ 120.00 Hosting expenses $ 90.00 $ 100.00 $ 100.00 $ 95.00 etc $ 80.00 $ 80.00 $ 70.00 $ 60.00 Total Website Expenses $ 290.00 $ 300.00 $ 290.00 $ 275.00 Employment Expenses Permanent $ $ $ $ Salaries/Wages $ 810.00 $ 820.00 $ 860.00 $ 920.00 PAYE $ 140.00 $ 150.00 $ 160.00 $ 140.00 Superannuation $ 30.00 $ 30.00 $ 30.00 $ 30.00 Other - Employee Benefits $ 47.00 $ 52.00 $ 46.00 $ 30.00 Recruitment costs $ 25.00 $ 35.00 $ 25.00 $ 20.00 Total Perm. Employment Expenses 1,052 1,087 1,121 1,140 $ $ $ $ 760.00 680.00 605.00 352.00 $ $ $ $ $ $ $ $ 742.00 400.00 1,280.00 740.00 1,220.00 660.00 440.00 290.00 $ $ $ $ $ 290.00 182.00 115.00 370.00 45.00 $ $ $ 480.00 385.00 290.00 $ $ $ $ $ 3,410.00 590.00 120.00 175.00 105.00 Casual Salaries/Wages $ 125.00 PAYE $ 40.00 Superannuation $ 5.00 Other - Employee Benefits $ 25.00 Recruitment costs $ 10.00 Total Casual Employment Expenses $ 205.00 Workcover Insurance $ 130.00 Total Employment Expenses $ 130.00 Occupancy Costs Electricity/Gas $ 70.00 Telephones $ 28.00 Property Insurance $ 135.00 Rates $ 30.00 Rent $ 94.00 Repair & maintenance $ 31.00 Waste removal $ 16.00 Water $ 19.00 Etc. $ 16.00 Total Occupancy Costs $ 439.00 Other Expenses expenses $ 85.00 Total Other Expenses $ 85.00 Total Expenses $ 4,673.00 Month Net Profit / (Loss) $ 5,307.00 Total Year to Date Net Profit / (Loss) $ - $ 155.00 $ 55.00 $ 5.00 $ 26.00 $ 10.00 $ 251.00 $ 150.00 $ 150.00 $ 155.00 $ 46.00 $ 5.00 $ 24.00 $ 10.00 $ 240.00 $ 125.00 $ 125.00 $ 165.00 $ 55.00 $ 5.00 $ 25.00 $ 10.00 $ 260.00 $ 130.00 $ 130.00 $ $ $ $ $ 600.00 196.00 20.00 100.00 40.00 $ 535.00 $ $ $ $ $ $ $ $ $ $ 100.00 28.00 126.00 70.00 97.00 31.00 19.00 25.00 16.00 512.00 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 349.00 106.00 501.00 225.00 385.00 127.00 70.00 85.00 64.00 $ $ $ $ 125.00 125.00 4,922.00 8,488.00 $ - 85.00 22.00 115.00 63.00 97.00 31.00 19.00 22.00 16.00 470.00 94.00 28.00 125.00 62.00 97.00 34.00 16.00 19.00 16.00 491.00 $ 100.00 $ 100.00 $ 4,436.00 $ 11,887.00 $ 70.00 $ 70.00 $ 5,153.00 $ 13,130.00 $ $ - #VALUE! - $ 38,812.00 ATT$T Company Market Entry Strategic Plan Presented by: Shaniece Date: December 20, 2017 Introduction ➢ATT& T Company strategic plan involves the market entry plan where the company aims at starting a counseling and training business on leadership and administration skills to different types of leaders. ➢The company aims to begin its business mainly in the United States and then expand the business worldwide. ➢The company takes great consideration on its target market, how well to implement the strategic plan, how to use the marketing strategy to achieve its vision as well as the crucial leadership and innovation qualities to be implemented. Target Market ➢ATT $ T targets i. The business owners ii. Supervisors iii. managers iv. Aspiring entrepreneurs v. Team leaders Market Size ➢ATT$T Company potential target market size is as follows: • Potential number of customers 28,000 • % of who needs to learn 45% • No. of times they could enroll for study per year • Average charges per client 2 $850 Cont’d ➢The target market size is calculated as follows; • 28,000 x 45% = 12,600 potential number of clients who needs to learn • 12,600 clients x 2 = 25,200 potential training opportunities • Total target market size dollar value (25,200 x $850) = $21,420,000 Resources Required to Implement the Plan ➢ Target market local partners ➢ Potential customers ➢ Advertisement representatives ➢ Counseling Expertise ➢ Adequate Training facilities ➢ Working committee of experienced peers ➢ Financial and Budget Plan Reaching the Plan ➢ATT $T will reach the marketing strategy plan through the following; i. Business capitalization ii. Creation of a Supply Chain iii. Non-Binding Partnerships limitation iv. Networking with potential clients v. Full commitment to strategy vi. Engage the Right Credentials Role of Marketing Strategy in Vision Achievement The marketing strategy will pursue the vision achievement through; ➢Helping the ATT$T Company target counseling and leadership training services to those who are interested in learning the skills. ➢It will involve the key sequence of steps like legal requirements required to achieve the vision such that it is easily executed ➢It will facilitate in the definition the company’s mission, vision and business goals as well as outlining the stages required to attain the set goals. Measuring the Vision Achievement ATT$T Company will measure whether the marketing strategy is achieving the set vision through; ➢ Creation of clear objectives; This will enhance the company’s goals in the short and long term ➢ Creation of key performance indicators; The main indicators will include; • • • the number of clients enrolled twice a year the profitability score of the company’s main clients The company’s customer retention score. Cont’d ➢ Comprehensive Analytics techniques implementation; The company will identify methods to generate comprehensive executive summaries that indicate the market outcomes. ➢ Review and monitoring reports regularly; This is through alignment of the market outcome with the businesses goals and missions by proper and regular reports review (Ott, Eisenhardt & Bingham, 2017). ➢ Identification of poorly performing areas of the company and making necessary activities adjustments Key Performance Indicators The following are the key performance indicators that will be used; ➢Profitability; maximization of long-term profit indicates an achievement of the plan ➢Employee welfare; Good working condition and impact of employees ➢Social responsibility; There should be a balance of consumer conflicting goals, stakeholders as well as employees of the company for the overall promotion of the welfare of the society at large. cont’d ➢Sales revenue; The profit should be at an acceptable level of the company. ➢Quality; The quality of training and counseling offered to the customers should outstanding on the basis of the customer satisfaction survey feedback IMPLEMENTATION OF INNOVATIVE AND LEADERSHIP QUALITIES ➢ATT$T Company leaders requires to implement transformational type of leadership and innovative qualities so as to ensure that the company’s is earning profit and delivering quality services to the customers. ➢This will help the company to survive in the industry. ➢The leaders should develop leadership qualities that will help in the execution of the strategic plan through a clear vision and mission in both the short- and long-term goals and objectives of the company. Cont’d Some of the critical innovative and leadership qualities should involve; ➢ Gathering and sharing information qualities; The company leaders must possess the qualities to gather and share information so as to easily influence the other employees in achieving the strategies (Knight, 2001). ➢ Goals setting qualities; Leaders needs to know how to set goals through step-bystep process that develops understandable and clear achievable short- and long-term objectives. Cont’d ➢Qualities in Accountability and measuring processes; They must be able to put in place systems that illustrates how management will be carried out and be accountable for their good or bad performance (Knight, 2001). ➢Strategy alignment Qualities; It is of great importance for the leaders to create the company strategies that aligns with the company culture. Cont’d ➢Good Communication qualities; The movement and kind of information communicated display an important role in how effective leaders will be in implementing the plan throughout the company (Knight, 2000). • Making the strategic plan work qualities; Leaders require to be aware of depth level of the company management team and align what can executed with what needs to be executed. References • Knight, G. (2000). Entrepreneurship and marketing strategy: The SME under globalization. Journal of international marketing, 8(2), 12-32. • Knight, G. A. (2001). Entrepreneurship and strategy in the international SME. Journal of international management, 7(3), 155-171. • Ott, T. E., Eisenhardt, K. M., & Bingham, C. B. (2017). Strategy formation in entrepreneurial settings: Past insights and future directions. Strategic Entrepreneurship Journal.
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Running head: summary for the strategic plan

Summary of the strategic plan implementation
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Running head: summary for the strategic plan

ATT &T Company is a US based company that is entering the market to lead in the
advancement of independent companies and to improve educated basic leadership with specific
goals of giving better administrations to the public. The company’s strategic plan ai...


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