Develop a corporate communications plan for Rolex against a given scenario. (2500 words)

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Business Finance

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The scenario: “Sustainable attack”

- “Sustainable attack” is an internet based anonymous activist group which fights irresponsible and unsustainable corporate performance

-“Sustainable attack” issued a press release today urging the 10 most reputable companies in the world to show significant commitment to the UN 2030 Millennium Goals. In their statement, they promised to join forces with hackers across the world to destroy these companies unless they produce evidences they are considering these goals into their 2018 strategic and operational plans.

- To demonstrate the seriousness of these warnings “Sustainable attack” announced they will hack the Song PS Network (#6 in the ranking) with malware capable of blocking permanently malware capable of blocking permanently users’’ devices in any part of the world.


2500 Words Essay: Analyse the situation and develop a corporate communications plan for Rolex

1. Analyze the situation, identity risks and potential opps and threats, analyze how they relate to stakeholders, think about the reputation the company presently holds and what kind of potential impact the situation may have on the reputation of the company.

2. Think about these issues in the context of a broader business environment and its interaction with other existing PESTLE forces.

3. Response to the crisis. Develop a integrated reputation management plan, process or platforms that has to be put in place.

Please include the references. (Use cross reference of PR strategy, theory, practice, crisis management etc.)



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Explanation & Answer

Here you go. In case of any further inputs, please let me know.All the best!I appreciate working with you!

Running head: CORPORATE COMMUNICATION PLAN

Corporate Communication Plan for Rolex
Name
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CORPORATE COMMUNICATION PLAN

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Corporate Communication plan for Rolex
Situation analysis
Sustainable Attack is an internet-based organization that seeks to promote good corporate
governance by use of threats of attacks to institutions that fail to incorporate the 2030 United
Nations Millennium Goals. While the organization is aiming at promoting good governance
among organizations, its plans to use malware attacks on organizations are serious threats that
should concern all institutions. ‘Sustainable Attack' is aiming at using some form of malware that
is capable of interfering with user activities across the world. In this regard, if the organization
attacks Rolex Products, the situation may be so devastating that the users of Rolex Products may
not be in a position to use their products. If these threats are implemented, the ramifications will
be devastating.
Cybercrime is one of the challenges facing most organizations in the contemporary
business organizations id cybercrime (Arief et al, 2015). Over the years, companies have
experienced some serious cyber-attacks that had damaging effects on the businesses. One of the
most recent cyber-attacks occurred to Yahoo. Cyber attackers got access to the company's
systems and manipulated the company's client database systems. Passwords, as well as email
addresses, were altered and many clients found it difficult to have access to their accounts. The
events at Yahoo were clear demonstrations of the extent to which cyber attackers may
compromise the integrity of a company's databases. In the long run, customers may lose faith in
the company and the financial performance will be affected.
Threats to Rolex

CORPORATE COMMUNICATION PLAN

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The threats of cyber-attacks on Rolex would have far-reaching threats to Rolex. It is
undeniable that Rolex is one of the most watchmakers in the world. One of the factors that have
made Rolex such a top performer in the industry is its ability to put in place sophisticated
technologies in their production. As part of its trade secrets, Rolex is under obligation to keep its
production secrets away from its competitions. However, in the event an attack occurs on its
technological platform, it is possible that some of these secrets may land into the wrong hands
and that may in the long run compromise the company's commercial activities.
Another threat that these online attack will pose on the company is the access to the
private customer details held in the company's databases. It is a legal requirement that any
company must keep all the confidential customer and employee details that have been bestowed
upon it. It is incumbent upon the management to devise the strongest protective systems to make
sure that all the databases of the clients are protected from unauthorized persons. In the event,
there is a breach, and the confidential customer details go public, Rolex may face a barrage of
legal charges that may have effects on its reputation, relationship with clients and finances.
Opportunities
Amidst these threats, several opportunities are available to Rolex that it can exploit to
maintain its position as one of the leading watchmakers in the world. Firstly, Rolex has the
goodwill and trust of its customers across the world. Over ...


Anonymous
This is great! Exactly what I wanted.

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