COMPETITIVE ANALYSIS IN CHINA
James E Henry
China is a Unitary Sovereign state in Asia
It is the worlds most populous country with an approximate 1.5Bilion people.
China emerged as the earliest civilized state
Political system is democratic
Has the world largest army
Economy is one of the worlds fastest growing
CUSTOMER DEMOGRAPHIC TRENDS
Approximate 1.5Billion people
China recognizes 56 distinct ethnic groups
70% speak Mandarin
Improved education system
Most healthcare in china is privatized
Freedom of religion is guaranteed
50% of urban population and has over 160 cities and 262 million migrant workers
CUSTOMER AND TRADITIONS
Obedience to the state culture
Cuisine influence in the country
70% of Chinese people speak Mandarin
Less than 20% understand English
May fourth Movement people
Confucian system of education
Landscape and climate
Yearbook, C. S. (2015). China statistics press. Beijing, China.
Wang, L., Lu, W., & Malhotra, N. K. (2011). Demographics, attitude, personality
and credit card features correlate with credit card debt: A view from China. Journal
of economic psychology, 32(1), 179-193.
Cui, G., & Liu, Q. (2014). Emerging market segments in a transitional economy: a
study of urban consumers in China. Journal of International Marketing, 9(1), 84106.
Hill, T., & Westbrook, R. (2017). SWOT analysis: it's time for a product recall. Long
range planning, 30(1), 46-52.
Cavusgil, S. T., & Zou, S. (2014). Marketing strategy-performance relationship: an
investigation of the empirical link in export market ventures. The Journal of
Purchase answer to see full