Description
Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:
- Determine the direct impact of marketing for the health care provider you selected.
- Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
- Outline a marketing strategy for the health care provider you selected.
- Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
- Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Describe the health care system and the role of marketing.
- Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
- Use technology and information resources to research issues in health services marketing.
- Write clearly and concisely about health services marketing using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills
Explanation & Answer
Attached.
Running head: MANAGEMENT INFORMATION SYSTEMS
Management Information Systems
Institution Affiliation
Date
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MANAGEMENT INFORMATION SYSTEMS
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Summary of the article
This article mainly outlines the importance of management information systems and its
features in the process of decision-making in an organization. The author states that management
information systems play a big role in the process of decision-making in any company. One of
the features of the management information system which is the Decision Support System is the
system that helps organizations make efficient decisions. The DSS is a computer-associated
system which helps organizations to make business decisions that are effective through providing
an analysis of business data.
The author also shows how the management information system, which is a computer
associated data system, usually supports the different processes of a business. The management
information system usually assists managers of business in making decisions that help in the
progression of the goals and objectives of the organization (Aggarwal, 2016). This system
usually provides support for any situation either it be structured or unstructured. It also uses both
human experience and analytical approach to explore problems. This system also improves and
promotes the effectiveness when making decisions in an organization.
The author has refuted the claims that the management information system facilitates
managers to make bad decisions and that the system is complex and costly. Through research,
the author has clearly shown how the management information system is a good coordinated
system and database that provides managers with the required information to make effective
managerial decisions. This is because the system can monitor and identify any disturbances by
itself. The MIS also helps managers to identify ways in which they can improve the productivity
of their organizations. Therefore, management information system plays a big role improving the
process of decision-making for managers.
MANAGEMENT INFORMATION SYSTEMS
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Analysis of the article
This article that focuses on management information systems was written by Prasang
Aggarwal in the year 2016. The article outlines the different management information systems
that are present today such as Transaction Processing System (TPS), Distributed Annotated
System (DAS), Knowledge Work Systems (KWS) among others. The author conducted this
study to show how the different management information systems tend to play a big part in the
process of making a decision in most companies. This article is focused on helping managers in
adopting the different management information systems that would help in facilitating the
process of making decisions.
This article o...
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