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I need help with a writing assignment. Here's what's required Segmentation Plan General requirements: 1. This is a MS Word document, 12-point Times New Roman, 1” margins. 2. Spelling, grammar, and punctuation will count as described in the syllabus. 3. It must be submitted by the Wednesday, November 27 in MS Word format. Component requirements: Part One: MUST BE APA Format and CITIED in APA FORMATYou must write a 5 paragraph description of target markets and why they are important to a marketing plan. Be sure to discuss each of the following:  the general concept of segmentation  why firms use segmentation and target marketing  name and describe the ways in which markets are segmented (hint - there are four)  how the terms homogeneous and heterogeneous are applicable to segmentation Part Two: Identify one each primary and secondary segments for your product or service. Remember that the primary segments are those consumers that you are most interested in capturing. A secondary segment is a group that is important to you, but less critical than your primary target. Your analysis should include: 1. A description of each of the two markets. You are required to give each a name. For example, if I were segmenting older consumers for a pet product I might have "Empty Nesters" and "Little Old Lady Cat Lovers". This should be a 1-2 paragraph narrative describing the segment. 2. How you are segmenting the groups. Be VERY specific and use at least TWO of the four types of variables (demographic, psychographic, geographic, and behavioristic) You may use any combination of text, charts, and graphs you wish to accomplish parts 1 and 2. However, be sure that it is clear who and what comprise your segments. You may find that bullets are helpful in part 2. 3. Describe why you selected these segments. Be sure that you support your choices, remembering that selecting the wrong group means that you will be spending your promotional budget poorly.

DiscussionsImage How do brand name and corporate image help customers?  How does it help the company’s marketing?  Are those two benefits complementary?  Give an example of a strong brand image.  Respond to at least two of your classmates’ postings. Attitudes and Values In marketing, what is the difference between attitudes and values?  Why is it an important distinction?  Give examples and respond to at least two of your classmates’ postings.AssignmentBrand Name and Corporate ImageWhat are the differences between “brand name” and “corporate image”?  Are these terms related?  In 2-4 pages, explain your position using both the text and research from the University’s Online Library.  Present in APA style with references.