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MKT421 Week 2 Individual paper
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I’m trying to study for my Marketing course and I need some help to understand this question.
Marketing mix

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Branding, Pricing, and Distribution
Branding, Pricing, and Distribution
*************This paper has to build upon the two attached papers----Please review the papers when completing questions**********************Continuing
to build your marketing plan, this assignment focuses on branding, pricing, and
distribution of your product and service.
Write
a four to five (4-5) page paper in which you:
Create the
domestic and global product branding strategy.Determine and
detail the optimum pricing strategy.Examine how your
pricing strategy supports your branding strategy.Prepare a
distribution channel analysis identifying the wholesaler, distributor, and
retailer relationships (include any e-Commerce as well).Discuss whether
a push or pull strategy will be used, justify your rationale.Discuss how the
distribution strategy fits the product / service, target market, and
overall marketing strategy for the companySupport your
marketing plan with at least two (2) reference sources that discuss the
nature of the assignment Your
assignment must follow these formatting requirements:
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions.Include a cover
page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required assignment page lengthPaper 1 marketing.docxAssignment 2 Marketing.docx

Writing Help
Writing Help
I need help with a writing assignment. Here's what's required Segmentation Plan
General requirements: 1. This is a MS Word document, 12-point Times New Roman, 1” margins. 2. Spelling, grammar, and punctuation will count as described in the syllabus. 3. It must be submitted by the Wednesday, November 27 in MS Word format. Component requirements:
Part One: MUST BE APA Format and CITIED in APA FORMATYou must write a 5 paragraph description of target markets and why they are important to a marketing
plan. Be sure to discuss each of the following:
the general concept of segmentation
why firms use segmentation and target marketing
name and describe the ways in which markets are segmented (hint - there are four)
how the terms homogeneous and heterogeneous are applicable to segmentation Part Two:
Identify one each primary and secondary segments for your product or service. Remember that the
primary segments are those consumers that you are most interested in capturing. A secondary segment
is a group that is important to you, but less critical than your primary target. Your analysis should include:
1. A description of each of the two markets. You are required to give each a name. For example, if I were
segmenting older consumers for a pet product I might have "Empty Nesters" and "Little Old Lady Cat
Lovers". This should be a 1-2 paragraph narrative describing the segment.
2. How you are segmenting the groups. Be VERY specific and use at least TWO of the four types of
variables (demographic, psychographic, geographic, and behavioristic)
You may use any combination of text, charts, and graphs you wish to accomplish parts 1 and 2. However,
be sure that it is clear who and what comprise your segments. You may find that bullets are helpful in part
2.
3. Describe why you selected these segments. Be sure that you support your choices, remembering that
selecting the wrong group means that you will be spending your promotional budget poorly.

CASE STUDY
CASE STUDY
CASE STUDY 2.
1. Companies with Good and Bad Service: Using online
research sources such as Google, research the customer relations/customer
service reputations of two (2 - no more, no less) companies of
your choice.
2. Supporting Research: Choose one company with an
excellent customer service reputation, and one with a poor (or less than
perfect) customer service reputation. Compare and contrast the customer service
reputations of these two companies. Your paper should address the following
questions.
a.
What is the company with good customer relations
doing right?
b.
What is the company with poor customer relations
doing wrong?
c.
What are the results of the actions of the
companies? For instance, financial, public relations, or employee issues?
d.
What specific, actionable recommendations would
you give for improving customer satisfaction for each company?
3. Additional requirements: Prepare a 750 word
(minimum) paper addressing these questions, using APA style and formatting. Pay
particular attention to the accurate citation of your research sources.
Format guidance please refers to the APA
Tutorial in the syllabus. Ensure that the body of your paper, excluding cover
page and sources, exceeds the 750-word count minimum, and that all of the
assignment requirements have been met.

Discussions and Assignment - Marketing and Public Relations
Discussions and Assignment - Marketing and Public Relations
DiscussionsImage How do brand name and corporate image help customers? How does it help the company’s marketing? Are those two benefits complementary? Give an example of a strong brand image. Respond to at least two of your classmates’ postings. Attitudes and Values In marketing, what is the difference between attitudes and values? Why is it an important distinction? Give examples and respond to at least two of your classmates’ postings.AssignmentBrand Name and Corporate ImageWhat are the differences between “brand name” and “corporate image”? Are these terms related? In 2-4 pages, explain your position using both the text and research from the University’s Online Library. Present in APA style with references.
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