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MKT421 Week 2 Questions & Answers
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MKT - week 3
MKT - week 3
Assignment: Communication, Media and Consumer Behavior In communications, the credibility of the source is a vital element in message persuasiveness. In the realm of digital communications, consumers have embraced several different ways to share, broadcast and discuss their opinions about virtually any product or service. Blogs and, websites like yelp.com, angieslist.com and social networks like Facebook, Twitter and Pinterest have increasingly become more a part of the tools that consumers utilize when consulting reference groups and making buying decisions. In a four to five page paper (excluding Title page and Reference page) please do the following: a. Describe how consumers utilize social networks to make decisions and contrast this with the pre-social media era. Provide examples. b. How have sites like yelp.com and angieslist.com empowered consumers? How credible do consumers view the content on these sites? Why? c. What is the role and impact of blogging on consumer behavior? Is blogging perceived to be more accurate than advertisements in general? Why? d. How have smartphones and downloadable Apps affected consumer attitude and behavior? Use three scholarly sources including the text. Grading Criteria Communication, Media and Consumer Behavior 7 points Content Criteria Weight The written assignment describes how consumers utilize social networks to make decision and contrasts it with the pre-social media era and provides examples. 1 The written assignment discusses how sites like yelp.com and angieslist.com have empowered consumers and how credible they view the content on the sites. 1 The written assignment discusses the role and impact of blogging on consumer behavior and if it is perceived to be more accurate than advertisements. 1 The written assignment discusses how smartphones and downloadable Apps have affected consumer attitude and behavior. 1 Writing Skills The written assignment demonstrates correct grammar, spelling, and punctuation. .5 Research Criteria The written assignment provides at least (2) scholarly sources from the Ashford University Library, in addition to the course text. 1 Style Criteria The written assignment is four to five pages in length. 1 The written assignment is written in accordance with APA style as outlined in the Ashford Writing Center. .5

Marketing Strategies - Part II
Marketing Strategies - Part II
Dependency
Please tell me more
about American Airlines and Comcast beyond both serving American's. Go a little
further. I like this, "This shows that the two companies greatly rely on
people for their existence; in addition to offering their services in the United
States, they also offer their services on the international scale." But -
what other areas do you notice? Also you said, "Through the product life
cycle, the businesses are able to innovate a product that is likely to meet the
customers’ demands; therefore, enabling the businesses to make profits from the
new product. Through this theory, the firms will be able to conceive an
idea of a new product." How? More than your following......what happens
throughout the life cycle? Why is this so important to firms? Very good as far
as you've taken this discussion - keep going.
Ecology
and Cascades
You stated,
"Through this theory, businesses can learn how to survive in competitive
environments, through analyzing their competitors and imitating their
activities thus being in a position to compete against them." What would
you look at as a marketer, to compete with competitors - what they offer or
what they don't offer? Which do you believe is more important and why?

What do the Numbers Say?
What do the Numbers Say?
These terms
are in the common discourse and you should be comfortable with their
definitions and applications. (If you've ever logged on to Facebook, you will
especially appreciate the last one.)
Moore's Law
Metcalfe's Law
Reed's Law
What are these
expressions about and why are they important to marketing strategy? Let N=4 and
diagram each relationship.

Final Project Part V
Final Project Part V
· Chapter
10:
Identify an appropriate marketing strategy
consistent with the product’s stage in its product life cycle and the market
and competitive conditions it faces.
Identify the strategies key competitors are using, and develop a
rationale for the strategy you have chosen.
· Chapter 11:
Develop a
new-economy strategy for your product or company. Identify relevant new-economy tools that
should be included in the marketing strategy you are preparing. Develop the rest of your marketing mix,
integrating your new-economy strategy therein, and prepare arguments why the
product, pricing, promotion, and distribution decisions you’ve made are the
best ones to make given the market and competitive conditions you face.
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