Imagine that you are a peer to the vice president of Karsten Manufacturing Corporation, the makers of Ping golf products. He comes to you, angry because of a decision made by the president of the organization. The president of Karsten has decided to contract with someone outside of the company to restructure the division that the vice president oversees. The vice president does not understand why he hasn’t been asked to restructure his own department. He has no management training or education, but he has been with Karsten for 20 years. Considering the sports and recreation industry, his lack of training, and the implications of his 20 year tenure with the company, help him by illustrating why contracting with someone outside of the organization will benefit him and the division that he manages: Explain why the vice president will benefit from having an outsider restructure his department by combining information that you have learned and relating it to the scenario. Integrate concepts from your research with what you have learned in this course, SRM 320, as well as in other courses. Provide research on both the company and the sports and recreation industry that demonstrates management concepts and industry trends as they apply to the scenario. Draw from the course text as well as other scholarly sources, such as other course texts and articles from academic journals. Use practical examples to illustrate the management concepts in the sports and recreation industry as they are relevant to the scenario. Use critical thinking in choosing and applying the examples. Include two to three pages of written content, in addition to the title page and references page. Format according to APA standards, and include a minimum of two scholarly sources. Write clearly and organize the assignment logically, according to academic standards.   Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. 

I need this assignment completed and sent to me no later than Saturday evening (July 27th)!!!Assignment 1: Green and Clean e-Marketing Strategy:You are the marketing director for a medium-sized organization (250-500 employees) called Green and Clean that specializes in making household cleaners that are environmentally friendly and nontoxic to both pets and humans. This company is lagging behind its competitors in terms of Website traffic as well as its presence on social media platforms such Facebook and Twitter. The CEO has asked you to develop a strategy to help improve your company’s standing in both of these areas.Write a six to eight (6-8) page paper in which you:Research at least two (2) companies that offer similar products, and summarize their e-Marketing strategies from the perspective of both social media and their landing pages.Outline the steps that should be taken to create a unique online identity for the Green and Clean Website.Propose at least two (2) strategies that could be implemented to increase the visibility of the Green and Clean Website on social networks such as Twitter and Facebook.Prepare a plan for monitoring and addressing potential negative feedback that may occur as a result of a greater visibility in the social media environment. For example, determine how would you address the negative comments made on a Facebook by a customer who was dissatisfied with your product. Compare and contrast the e-Marketing campaign with the traditional marketing strategy and identify at least two (2) examples of how the two could be tied together.Determine at least three (3) tools that could be used to measure the effectiveness of the e-Marketing campaign.Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Describe the nature of electronic commerce and the impact on the behavior of consumers and organizational customers.Explain how to apply various electronic commerce mechanisms to support traditional marketing operations and create Web-based / virtual markets for consumer and commercial / organizational transactions. Develop viable marketing strategies by applying the principles of marketing and the enhanced capabilities provided by electronic commerce processes. Evaluate the expanded dimensions of the external marketing environment brought about by the application of information technology and evolution of the World Wide Web.Use technology and information resources to research issues in e-Marketing.Write clearly and concisely e-Marketing using proper writing mechanics and technical style conventions. 

The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims. In each of the following situations, identify the fundamental source of the marketing problem or opportunity, a decision problem arising from the marketing problem or opportunity, and a possible research problem. a. Cool Pool Supply is a manufacturer of swimming pool maintenance chemicals. Recently, a malfunction of the equipment that mixes anti-algae compound resulted in a batch of the product that only inhibits algae growth but also causes the pool water to turn a beautiful shade of light blue. b. The MBA director of a local college recently extended offers to 20 promising students. Only five offers were accepted. In the past, acceptance rates have averaged 90%. A survey of non-acceptors conducted by the director revealed that the primary reason students declined the offer was their preception that the college's course requirments are too "restrictive." c. Chocoholic Candy Company has enjoyed great success in its small regional market. Management attributes much of this success to Chocoholic's unique distribution system, which ensures twice weekly delivery of fresh product to retail outlets. The directors of the company have instructed management to expand Chocoholics geographical market if it can be done without altering the twice-weekly delivery policy.