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What is the first step in developing a sales promotion strategy
Setting specific promotion objectives
Defining the communications tasks to be accomplished
Evaluating the relative cost effectiveness of various methods
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Setting specific promotion objectives
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Consider a real life bargaining and negotiation situation that involves two
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Find three
current advertising campaigns that utilize at least one of the following source
or message factors, a ...
Advertising Campaigns
Part I
Find three
current advertising campaigns that utilize at least one of the following source
or message factors, and provide an example of each ad:
a
celebrity spokesperson
a
corporate leader such as the president, founder, or CEO as an advertising
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a fear
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chose to use the particular source or type of message? Are the spokespersons and/or messages
appropriate or inappropriate for this particular brand of product or
service? How might the use of this type
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Visit any three of the following websites and discuss the
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