1. Describe the core marketing functions within an organization.

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Make corrections. There are three categories of marketing functions: exchange functions, physical functions, and facilitating functions. *Each one should be defined and explained.*Discussion should include the microcosm of the internal business itself and the larger macrocosms it operates in, such as the cultural, societal, and legal realms. You should also discuss the relationship-building process between organizations and their customers that center on customer satisfaction and understand how consumers develop product and service loyalty and how companies maintain consumer retention. In addition, discussion of the multiple influences of the consumer decision-making process with a discussion of marketing research and its applicability. The five P's of marketing could also be discussed here. Please reduce the number of direct quotes in your paper, I am unable to award you full points if the words in the paper are not yours. Paraphrasing/using your own words is a better option to demonstrate the knowledge you have gained from the coursework and your research.

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C16D Assignment 4_04 12/18/2017 Core marketing functions within an organization Strategic marketing It sets policies for development, evaluates ambitious scene, works with engineering and brand administration to carry out gap analysis, carries out make vs buy evaluation suggests and carries out due earnestness for consolidation procurement targets, develops and controls partner programs, controls major relationships to back business, technical and alternative approaches. This function performs on an opportunity-based calendar (Andrew Stein, 2012). Corporate marketing This function has a world wide marketing territory to position and administer brand, delineate world framework for public relations, investors relations, advertising, corporate communications, event procedures, user groups community programs and production co operations across all marketing (Andrew Stein, 2012). Field marketing This function carries out marketing plans and campaigns that bear a unique aim of top creation and propulsive opportunities (Andrew Stein, 2012). Product management This objective is the proprietor of the product lasting plan of action and present direction, enunciates innovation for it to be created and marketed (Andrew Stein, 2012). Product marketing This function develops and prompts initiate strategies for products and service offerings, civilizes fresh arrangement and messaging into fresh quality proposals, prompts strategies for product and services sales coaching projects. This function performs on a product-lifecycle calendar (Andrew Stein, 2012). Goals and expected outcomes of an organizational function organizational goals are crucial aims that an organization’s management sets up to plan anticipated consequence and lead employee’s achievements. The major kind of organizational goals are operative and official. The official goals feature an organization’s aims as defined in their public remarks like the annual reports. They assist in creation of the company’s prominence and false front. Operative goals are the substantial factual steps a business determines to adapt to acquire its aim. Essential organization’s goals can as well be inclusive of profitability, innovation, productivity, social responsibility, management performance, and market share goals (Margaret Rouse, n.d.). How a company can create customer centered business Companies can begin to develop customer centered businesses by • Examining, planning and carrying out a cautiously devised customer blueprint that aims at developing and preserving beneficial and loyal customer. • Customer centric organizations are passionate, and doubtlessly believe that the customer comes first. • They maintain that by not having the customer, then they cannot be fruitful in the business which is actually, accurate and they want to view the globe via the customer’s eyes. • The marketers in a customer centric organization comprehend what the customers need, and apply customer information to acquire their observation and distribute this in the organization. • By aiming at on what the customer wants and requires, and create products as well as services about that. • Another way is by concentrating on developing relationships formed to augment the customer’s commodity and service encounter. (Steven McDonald, 2017). How customer-centered businesses influence the consumer decision making process This is how it is influenced. If a business has a good customer-centered business, it will assist the customer when making their choice on grabbing the product. A fine customer-centered business stimulates their customers to purchase more. Also, the want of the customer is identified, and they are able to be served appropriately. There is also a supply of factual data for other assessments. Finally, it can cause whim purchasing. If a buyer did not have the intent to purchase a certain product however, as a result of a fine customer-centered business, they make a choice to purchase the product (Alp 2014). Tools applied to make effective market decisions The first tool is marketing information systems. This is inclusive of the procedures that assist in making choices to operate finely, unanimously, as well as have a fine examination and demonstration. Another tool is survey, which continually differ from phone questions to person to person questions. The urgency of this tool is to have a comprehension of how the company is performing and the impacts of diverse marketing decisions. The other tool is marketing decision support system which is a software that links the marketing exercises to the company’s collection of data. It is the most essential system as it contains cogent tools that offer meaningful data to marketing decision makers ( Burton, Kotler, Deans, Brown and Armstrong, 2015). Work cited Andrew Stein, Five Core Marketing Functions- A Business Organization Blueprint, December 16 (2012), http://steinvox.com/blog/five-core-marketing-functions-a-business-organizationblueprint/ Margaret Rouse, Organizational goals, (n.d.); Retrieved from http://searchcio.techtarget.com/definition/organizational-goals Steven McDonald, How to Create a Customer Centric Strategy For Your Business, November 6 (2017); Retrieved from https://www.superoffice.com/blog/how-to-create-a-customer-centricstrategy/ Alp, A. (2014).Evaluation of the dynamic impacts of customer centered lead time reduction improvements on customer-oriented and financial performance(Doctoral dissertation,Université de Neuchâtel). Kotler, P., Burton, S., Deans, K., Brown, L., & Armstrong, G. (2015).Marketing. Pearson Higher Education AU.
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C16D Assignment 4_04
12/18/2017
Core Marketing Functions Within an Organization
Marketing function refers to the process through which the original producer of a product
or service is linked to the final consumers. Marketing function is the most important aspect of
business and needs to be properly carried out because failure to do that may put the business in a
position which it is unable to sell out its products to the customers. The marketing’s main
objective is to collect goods from producers and do all it takes to make products ready for the
consumers. Marketing functions can be categorized into types: Functions of exchange, functions
of physical supply and facilitating functions.
Functions of Exchange
This is the process by which goods and services are transferred from the money’s worth.
Function of exchange can be separated into two parts: buying and assembly, and selling.
Buying and Assembly. This is the first step in the marketing ladder. Raw materials that are to be
used for production are bought by the manufacturer (Alp, 2014). After manufacturing of
products is through, wholesalers buy the product from the manufacture, with the objective of
selling them to retailers. The retailer buys products to sell them to the consumers.
Selling. The eventual goal of any business is to make profits (Steven McDonald, 2017). In order
to achieve this goal, selling plays a very significant role. Before any sale is made, there is no
business progress. Additionally, selling also plays an important role in the satisfaction of the
needs of the consumers. Selling can simply be described as the process that involves the transfer

of goods ownership from the supplier to the purchaser. It also pr...


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