No brand is immune to competition. Even market leaders have their nemesis, and direct competitors keep a company from having the entire pie for itself. In many cases, competition can actually be mutually beneficial, as it keeps the competing parties from becoming complacent. In always trying to outdo each other, the companies push themselves to improve their brands and the products or services they carry. It is a welcome cycle that not many businesses want to admit.occur in soft drink market. Both of Coca Cola and Pepsi produce the similar product that have the same taste, look and price. Because of this, an important factor that can differentiate them separately is marketing such as product placement campaigns, branded entertainment, branded awareness
May 22nd, 2015
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