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Refer to Case Study 10 and Exhibit 7.4 on page 210 of the textbook for this option. Amazon.com, Inc. (Case Study 10) describes the company’s founding in the mid-1990s. Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth.
In a 3- to 4-page paper, address the following:
- Concentration:
- Increasing the current customers’ rate of use
- Attracting competitors’ customers
- Market Development
- Opening additional geographic markets
- Attracting other market segments
- Product Development
- Developing new product features
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Attached.
Running head: AMAZON.COM, INC.
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Amazon.com, Inc
Student Name
Course/Number
Due Date
Faculty Name
AMAZON.COM, INC.
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Introduction
Coming up with a business that grows to become multi-billion does not just
happen overnight. It takes quite a long period to build and necessitates a grand strategy
for it to be and remain successful. This strategy is also known as a business or a master
strategy which directs the course that a business takes towards achieving its long-term
objectives (Pearce and Robinson, 2015). Amazon has proved a chance to be the category
leader in the acquisition, maintenance performance, and offers. For a good understanding
of how grand strategies work, Amazon is a good company to analyze its strategy using
the methods that are most highly ranked: concentration, market development, and product
development.
Concentration
Also known as concentrated growth, concentration involves a business focusing its
resources towards the profitable growth of a single product, in a commanding market,
with a dominant technology (Pearce and Robinson, 2015). To expand the current
customers’ rate of use, Amazon uses this strategy. For instance, one of the greatest
benefits of ...