Investigate the importance of effective change leadership in
relation to an organization’s adoption of social media initiatives.
Next, suggest two (2) ethical issues that a CIO may encounter when
implementing social media initiatives.
For many organizations, a key issue at the intersection of strategy, change, and culture is
sustainability--meeting current environmental and social needs without jeopardizing future
generations’ ability to meet those same needs. The level of commitment to sustainability as
communicated in both a firm’s sustainability reports and its social media activity (e.g.,
Facebook, Twitter) may yield important insights into the values underlying the firm’s culture.
1. Analyze the relationships among
ethical, social, and political
issues that are raised by information
2. Identify the main moral dimensions
of an information society
and specific principles for conduct
that can be used to guide