4 Ps of Marketing Report

Feb 19th, 2014
Price: $15 USD

Question description

 Use this pub below for the paper 

4 Ps of Marketing Report

Coca Cola Super Bowl Commercial 2014 "Its Beautiful"



  • Identify the product advertised in the commercial, including the nature of the product and the brand name.
  • What consumer wants or needs are satisfied through the purchase of this product?  Explain.
  • How would you classify the product -- a convenience good, a shopping good, a specialty good, or an unsought good?  What features of the product cause you to categorize it in this way?
  • What is the target market for this product.  Explain.
  • Consider the packaging for this product.  What functions does the packaging perform?  (See p. 386 of the textbook.)


  • In what ways do you believe the commercial was directed to the target market for the product?  Provide specific examples.
  • In what specific ways do you feel the commercial was effective in describing the attributes of the product?
  • What was the purpose of the commercial -- informing, persuading, or reminding, or a combination of these?  Support your answer with examples from the commercial. 
  • Is this product promoted in other mediums (i.e., direct mail, newspapers, magazines, mobile advertising, online advertising, etc.)?  If not, what other types of promotion do you believe could be used to effectively market this product to the target market?


  • Where is this product available for purchase by consumers?  If it is available in retail outlets, what type of retailers carry the product?  See Figure 15.5 in your textbook.
  • What is the retail distribution strategy for this product -- intensive, selective, or exclusive?  Explain.
  • Which level of distribution do you believe is/would be most effective for this product?  Explain.
  • Is the product available for purchase by consumers through any form of nonstore retailing -- i.e., vending machines, electronic retailing, direct marketing, multilevel marketing, etc.?


  • Compare the price of the product you have chosen to that of its competition.  (You can either visit the local store where the product is sold or check online prices.)
  • What would you advise the producer in terms of the pricing of the product?  Could they raise the price of the product without affecting market share (i.e., would consumers be willing to pay more for the product)?  Should they reduce the price of the product to make it more attractive to the target market (i.e., would they gain market share if the price were less)?  Should the pricing be left as it is? 

Your article review should be double-spaced, using a 12-point Times New Roman or similar font, with 1” margins on all sides. Your paper should be

 of 2  pages (not less than 500 words), 

Tutor Answer

(Top Tutor) Daniel C.
School: Boston College

Studypool has helped 1,244,100 students

Review from our student for this Answer

Feb 24th, 2014
"AMAZING as always!"
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1827 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors