Assignment 1: Answering the following questions below and CITE everything in APA Format. 1. CIS - WEEK 4 (500 words) You may have noticed that when you look at products on a search engine, that same product appears as an advertisement in your social media and other sites you visit. Many search engines provide advertisers with tools for evaluating the impact of different keywords or phrases. These tools typically “track” user behavior patterns and associate products for sale by companies that subscribe to and pay for their services to help identify potential customers. On the other hand, there are also ad-blockers that block this type of communication. What constraints, if any, should be applied to this practice? If you are the CIO or an executive manager at a small company that depends on this type of advertising to generate revenue, how might this affect your feelings toward the technology? 2. CIS - WEEK 5 (400 words) Customers use mobile devices for a wide range of shopping and commercial activities. Mobile devices are becoming an attractive way to pay for products or conduct banking. Select an organization with which you regularly do business but not one you have used in a previous discussion. Describe the benefits this organization provides through its mobile computing options. What risks most concern you in using this app? How would you mitigate these risks? 3. CIS - WEEK 6 (500 words) The executive management team of a medium-sized business wants to be more customers focused in the marketplace. Because you oversee the CRM, you have been assigned to support the newly-created social media marketing plan: What are the best steps to identify customers and the different ways they use to contact your company? Defend your answer (250 words). Explain to the executive management team how the steps you recommended will be incorporated in the organization’s ERP. 4. LEG500 - WEEK 6 (700 words or more) "Monopolies" – In today’s economy, there are a wide number of powerful companies who from all appearances control massive segments of different markets. Using the Internet, identify one (1) example within the last 2 years of a large company that has (or might be) engaged in anticompetitive behavior. Next, suggest three (3) ways that this behavior could be viewed as either a horizontal or vertical restraint of trade per the chapter reading. Be sure to explain these theories of trade in your answer and provide support for your response 5. BUS 508 – WEEK 6 (500 Words or more) Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)” (you can also view the PDF https://www.nytimes.com/2016/06/18/sports/basketball/under-armourshoes-nike-stephen-curry-lebron-james.html?_r=0 ), on the use of celebrity endorsements in the competition between Nike and Under Armour. Think about a time when a celebrity endorsement influenced you to buy a product in the last five years. Describe the following: 1. the product and the celebrity endorsing it. 2. How the endorsement influenced your decision to buy the product. ASSIGNMENT 2: ANSWERING THE FOLLOWING QUESTIONS BELOW AND CITE EVERYTHING IN APA FORMAT. FINANCE & ACCOUNTING – SENIOR ACCOUNTANT ANALYSIS – REAL BUSINESS Large discount retailers like Target and Walmart employ large teams of Finance and Accounting professionals to help measure and understand the financial health of the business. Financial and accounting information helps these businesses make educated financial decisions, such as whether or not to continue partnering with a retail supplier. While often smaller businesses, it is equally important for these retail suppliers to use financial and accounting data to make educated decisions, such as the best approach to gaining additional funding. YOUR ROLE - THIS WEEK, YOU’LL ASSUME THE ROLE OF SENIOR ACCOUNTANT WITH SUNSTRUCK SUNGLASSES. What is a senior accountant? Senior accountants take ownership of reporting costs, profitability, margins and expenditures for a given business. They use the principles of accounting to analyze sales information, create financial reports, make recommendations about the financial health of the company, and more. They are also responsible for training junior accounting staff. For the last six months, SunsTruck has partnered with the discount retail store to run a pop-up sunglasses stand in their stores for a big summer promotion. Due to the high customer purchase rate, the store has requested stock for five additional stores. SunsTruck needs to increase its capacity to meet the additional demand. In order to do so, SunsTruck needs additional money. In this assignment, you will need to help determine which type of financing option is best for your company and train your junior accountants on the accounting cycle and financial statements. INSTRUCTIONS STEP 1: FINANCING (attached a reference called “financing and accounting - shaun’s criteria” for assistance with this assignment). The junior accounting team has assembled a Financing Report that (a) offers three options for securing the additional funds required to meet the new order; and (b) details the criteria Shaun, the owner of SunsTruck, would like you to consider when choosing one of the three options. Based on this report: • Identify which financing option you think is the best option for SunsTruck to pursue given Shaun’s constraints. Underline your selection: • Option 1: Equity • Option 2: Debt • Option 3: Debt + Self-Financing Explain the rationale for your decision (500 words or more). Step 2: ACCOUNTING CYCLE A junior accountant is working to get everything in order for the new financing and has come to you with a question about what do next in the accounting cycle. • Read the email the junior accountant sent you and identify the best next step to take in the accounting cycle. Explain your reasoning. (300 words or more) Step 3: FINANCIAL STATEMENTS A potential investor has been identified, but before it is willing to commit, it has requested information about SunsTruck’s current debt from the junior accountants. Identify the correct financial statement for your junior accountants that will provide the investor with the information it has requested. Underline your selection: -Income Statement -Balance Sheet -Cash Flow Statement Explain to your junior accountants why you are giving them this financial statement and where the debt information is located. (500 words or more) Step 4: FINANCIAL ANALYSIS If you were the type of financier selected in Step 1, would you invest in SunsTruck? Explain the rationale for your decision (250 words or more). Assignment 3: Case Study 1: Transforming the Organization Congratulations! The executives are taking your information system proposal seriously. In fact, they think it has the potential to transform the way the organization works. The CIO asked you to read Connelly (2016) to think about what resources you’ll need to get your new information system up and running. Please also review the five case studies in (Basu 2015, p. 32-35) so you can recommend a change management pattern for your company to follow. Write a memo to the CIO that describes how to implement your information system into the organization. Please focus on these topics: 1. How much of the implementation work can you handle? What additional resources (people, information, time, money, etc.) will expedite the process so you don’t end up like Susie Jeffer? 2. Outline a change management strategy: What new equipment and software are necessary? What training and support will the staff need? How will the staff complete their work during the transition period? Do you anticipate other areas of resistance? 3. The CIO is very skeptical, so provide evidence that your assessment is accurate and complete. It can be difficult to admit to personal limitations! Your memo should be 4-5 pages long. References: Basu, K. K. (2015). The Leader's Role in Managing Change: Five Cases of Technology-Enabled Business Transformation. Global Business & Organizational Excellence, 34(3), 28-42. doi:10.1002/joe.21602. Connelly, B., Dalton, T., Murphy, D., Rosales, D., Sudlow, D., & Havelka, D. (2016). Too Much of a Good Thing: User Leadership at TPAC. Information Systems Education Journal, 14(2), 34-42. ASSIGNMENT DUE DATE Finance and Accounting Week 5 Senior Accountant Analysis SHAUN’S CRITERIA Hi Team, I wanted to provide you some guidelines as you determine how we’ll finance our expansion. Please give this careful consideration, as we need to get this right. 1. I estimate we’ll need $150,000 to increase capacity in order to stock the five additional pop-up stands 2. We’ll need to make sure we have additional funds available to increase our marketing efforts to stimulate demand 3. I’d like to maintain or increase our profit margins 4. If we’re successful over the next two years, we’ll likely seek additional capital to expand into more stores, so I’d like to do all we can now to enhance our credibility We need to move on this quickly, so I’d like an answer by the end of the week. -Shaun STR AYE R U N IVE RSIT Y | COPYRIGHT © 2016. ALL RIGHTS RESE RVE D. 1 FINANCING OPTIONS Option 1: Equity Raise $150,000 from a venture capital firm in exchange for 30% of the company Option 2: Debt Secure a loan of $150,000 at a 10% annual interest rate, to be repaid over 7 years Option 3: Debt + Self-Financing Secure a loan of $100,000 at a 7% annual interest rate, to be repaid over 7 years, and selffinance the remaining $50,000 JUNIOR ACCOUNTANT EMAIL Hi, I’m working on expenses from the last quarter for the revised income statement, but I’m unsure of what to do next. I grouped similar transactions to compile the following list: • inventory purchases • automotive maintenance cost • marketing expenses • travel expenses • payroll expenses • training and development costs • interest expenses • office rent • technology purchases • raw material purchases • office supplies expenses How would you like me to proceed given where we are in the process? Thanks in advance for your guidance. Best, Jenna S. STR AYE R U N IVE RSIT Y | COPYRIGHT © 2016. ALL RIGHTS RESE RVE D. 2 SUNSTRUCK SUNGLASSES INCOME STATEMENT For Year Ended September 30, 2016 REVENUES Sales revenues $778,590 Other revenue $11,000 Total revenue $789,590 COST OF GOODS SOLD (COGS) GROSS PROFIT ($428,225) $361,365 EXPENSES Depreciation and amortization ($18,820) Selling, general and administrative expenses ($78,959) Marketing and advertising expenses ($55,271) Total expenses INCOME FROM OPERATIONS ($153,050) $208,314 OTHER EXPENSES Interest expense PRETAX INCOME Income tax expense NET INCOME ($51,000) $157,315 ($55,060) $102,255 $22,500 STR AYE R U N IVE RSIT Y | COPYRIGHT © 2016. ALL RIGHTS RESE RVE D. 3 SUNSTRUCK SUNGLASSES BALANCE SHEET At September 30, 2016 ASSETS CURRENT ASSETS $28,000 Cash Accounts receivable $55,220 Merchandise inventories $62,280 Total current assets $145,500 LONG-TERM ASSETS $468,000 Property, truck and equipment TOTAL ASSETS $613,500 LIABILITIES CURRENT LIABILITIES Accounts Payable $37,500 LONG-TERM LIABILITIES Truck loan $40,000 B+M loan $360,000 Operating loan $42,000 Total long-term liabilities $442,000 TOTAL LIABILITIES $479,500 SHAREHOLDERS’ EQUITY CONTRIBUTED CAPITAL RETAINED EARNINGS $12,000 $122,000 TOTAL SHAREHOLDERS’ EQUITY $134,000 TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY $613,500 STR AYE R U N IVE RSIT Y | COPYRIGHT © 2016. ALL RIGHTS RESE RVE D. 4 SUNSTRUCK SUNGLASSES STATEMENT OF CASH FLOWS For Year Ended September 30, 2016 CASH FLOWS FROM OPERATING ACTIVITIES Cash collected from customers $733,780 Cash paid to suppliers and employees ($529,580) Cash paid for interest ($50,000) Cash paid for taxes ($55,060) Net cash provided by operating activities $99,140 CASH FLOWS FROM INVESTING ACTIVITIES Cash paid on truck loans ($20,000) Cash paid on B+M loans ($40,000) Net cash used for investing activities ($60,000) CASH FLOWS FROM FINANCING ACTIVITIES Cash received from operating cash loan $12,000 Net cash provided by financing activities $12,000 NET INCREASE IN CASH DURING YEAR CASH AT BEGINNING OF YEAR $75,000 CASH AT THE END OF YEAR TO DATE STR AYE R U N IVE RSIT Y | COPYRIGHT © 2016. ALL RIGHTS RESE RVE D. $51,140 ($23,255) $27,885 5 
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