Unit 7 Assignment Building Customer Sales

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Cvnab1964

Business Finance

Description

Goods and Services Marketing

The success of a product or a company in the marketplace is highly dependent on the target markets ability to distinguish a given product from another. One way this is accomplished is through branding. When it comes to branding, companies must make complex decisions that will have a prolonged effect on the perception of the product and company in the marketplace. In this discussion, you will discuss product placements based on brand name marketing in the film industry.

Scenario:

Product placement deals have been a common practice in the film industry for quite some time, but the focus on placing popular brands in movies and television shows was never as important as it is today. To execute this Assignment, watch one of your favorite television shows or a recent popular movie and discover a brand of a product that is featured in the plot of the story. Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your mind is not consciously looking for it.

Directions to complete this Assignment:

  • Read Chapter 10 in your textbook to understand how companies make branding decisions.
  • Download an explanation of marketing uses for branding here.
  • Watch the video interview segment with a well-known management consultant, Tom Peters, by going to the YouTube™ video at: https://www.youtube.com/watch?v=pgyLq7m1WJA to view Brand, Design, and Differentiation (Tom Peters Company ©1999-2014) to supplement your understanding of product branding Filmed by BVO in 2009.

Used by permission of Tom Peters.

Rubric

Review the assignment instructions and grading rubric.

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Explanation & Answer

Attached.

Running Head: GOODS AND SERVICES MARKETING

Goods and Services Marketing
Name:
Institution of Affiliation:

GOODS AND SERVICES MARKETING

2

1.
The latest movie I watched is Sex and the City, a movie featuring four friends living in the
New York City. The major consumer product featured in the movie is Jimmy Choo shoes.
This is because in the entire movie the attires are characters of...


Anonymous
Just what I was looking for! Super helpful.

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