Description
Answer each question within Minimum 200-Maximum300 words, use in-text citations and add the reference of the source used to get the answer!
Don't delete the questions just answer each questions below each answer and add the reference below each answer.
Question # 1: Chapter 3 Brand Positioning
Brand positioning is the act of designing a company’s brand strategy to occupy a distinctive place in the mind of target consumers to maximize the potential benefit to the firm. What media to use to communicate the position AND How social media accelerates word of mouth?
Question # 2: Week 2 Electronic Reserve Readings: Product Brand Management (Article)
Satisfaction is Just the Start.
Authors:
KRAJICEK, DAVID david.krajicek@gfk.com
Source:
Marketing Insights. Sep/Oct2014, Vol. 26 Issue 5, p10-11. 2p.
Abstract:
The article discusses the importance of customer satisfaction as part of a brand management strategy. It is said that customer satisfaction plays a crucial role in loyalty and brand switching, brand image and long-term brand viability. The complexity of satisfaction review and loyalty has grown manifold due to multiplication of brands and communications channels. Marketers need to understand all the connections between consumers and brands in order to manage brands effectively. Marketers who manage brand loyalty trade strategic planning and decision making for reactivity.
What do you think about this? Share any experience? Give examples of some organizations who uses these types of brand’s qualities!
Question # 3: Strategic Brand Management, Ch. 4
Why The brand name is a fundamentally important choice? What are the Naming Guidelines? Give some examples of organizations with good and unique Brand names, and explain why they chose this name?
Question # 4: Strategic Brand Management, Ch. 5
What is the relationship between Consumer Price Perceptions and brands? Give examples of some brands and organizations using the brands!

Explanation & Answer

hey buddy , find the attached😙
Running head: BRAND POSITIONING
Brand Positioning
Student’s Name
Institutional Affiliation
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BRAND POSITIONING
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Question # 1: Chapter 3 Brand Positioning
Brand positioning is the act of designing a company’s brand strategy to occupy a distinctive
place in the mind of target consumers to maximize the potential benefit to the firm. What
media to use to communicate the position AND How social media accelerates word of mouth?
A Brand positioning is a very crucial tool that helps an organization to out-compete others in
the market about a customer attraction (Johansson, 2014). Therefore, communication of a firm’s
brand positioning is done through the use of the messaging, print media, direct mails, and social
media such as Facebooks, twitter or the mass media should bear the 3Ps of the brand positioning
which should include or incorporate the following:
a) Premier branding – Premier branding seeks to identify a firm as a leading product provider
in the specific target market. Additionally, it differentiates a firm’s products from those of
the competitor. Premier branding communication involves the use of slogans and taglines
to communicate the firm’s market position. Furthermore, brand positioning can be
communicated through an organizational mission and vision statements, proof points, and
metrics as well as the titles of the target market.
b) Price- Price –based brand positioning is only applied to the target that is sensitive to the
prices of commodities.
c) Preemptive brand positioning- preemptive positioning involves offering a unique and a
cred...
