Online security is an important issue for today’s consumer, there are still many consumers that refuse to buy online for fear their identity will be stolen or that the company database will be hacked. Research the latest techniques that companies are using to protect and secure customer information.
Then provide specific techniques you would use as a marketing professional to reassure your customers they will have a safe online buying experience.
One of the latest techniques that companies use to protect and secure the information of a customer is the Security Token technique- it involves a six digit code that randomly changes after every 60 seconds on a security token. the token is a combination of numbers and also letters, this means that there is only one possible array of numbers within 30 minutes that can be used to access an account.
In the registration process, the buyer should provide a strong password for the user account. Also, the marketing professional should provide testimonials from other customers on the security of their online buying experience. Another way is to build a good reputation for the site and from new customers.
May 25th, 2015
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