what are the advantages and disadvantages of self report data?

label Law
account_circle Unassigned
schedule 1 Day
account_balance_wallet $5

what are the advantages and disadvantages of self report data?

Please list reference

May 25th, 2015


  • You get the respondents views directly
  • A good way to measure a participants perception of the thing you are measuring
  • Sometimes it only makes sense to measure something by asking the participant about it (opinions, for instance)
  • Observational and objective data are not always possible to obtain – for example, life-history studies
  • They are quick and simple to administer in many cases (e.g., questionnaires), no complicated technology is required
  • Self-reporting is the most inexpensive method.


  • People may lie or skew their answers to make themselves look better.  For example, people tend to report higher happiness scores when the researcher is of the opposite sex!
  • People may not have as much self-knowledge as the researchers assume (for example, psychoanalysts would argue that many feelings and much information is unconscious and protected by defense mechanism)
  • Technically, they measure a perceptions of a construct rather than measuring it directly, and researchers must assume that this perception is an accurate enough reflection of the ‘real’ thing to be useful
  • Self-reporting has the problem of over- estimating.
  • Inaccurate self-reporting can be caused by recall bias, social desirability bias and errors in self-observation.
  • The time-frame of the recollection can affect the accuracy of the recall. Specifying the time period can help.
  • Wording of questions, the way a question is asked and the skills of the interviewer can either facilitate or be detrimental to gaining accurate responses.
  • Being non-judgmental, giving a preamble before questions, and asking about specific behaviors can help validity.


1. Berg, B. L., Lune, H., & Lune, H. (2004). Qualitative research methods for the social sciences (Vol. 5).       Boston, MA: Pearson.

2. Chan, D. (2009). So why ask me? Are self-report data really that bad. Statistical and methodological myths and urban legends: Doctrine, verity and fable in the organizational and social sciences, 309-336.

3. Stone, A. A., Bachrach, C. A., Jobe, J. B., Kurtzman, H. S., & Cain, V. S. (Eds.). (1999). The science of self-report: Implications for research and practice. Psychology Press.

4. http://www.ncbi.nlm.nih.gov/books/NBK55447/

May 25th, 2015

Studypool's Notebank makes it easy to buy and sell old notes, study guides, reviews, etc.
Click to visit
The Notebank
May 25th, 2015
May 25th, 2015
Jun 25th, 2017
Mark as Final Answer
Unmark as Final Answer
Final Answer

Secure Information

Content will be erased after question is completed.

Final Answer