Help with the creation of a global business plan?

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timer Asked: Jan 29th, 2018
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Question Description

1) Milestone Eight:10-2 Final Project: Global Business Plan, you will submit the final business plan. It should be a complete, polished artifact containing all of the main elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This milestone will be graded using the Final Project Rubric.

2) Milestone Nine: PowerPoint Presentation In 10-3 Final Project: PowerPoint Presentation, you will submit a 12-slide presentation of the business plan, with narration. You may create the presentation as a group. This milestone is graded using the Presentation Rubric.

Tutor Answer

Chucks574
School: UCLA

Thank you so much

Running head: Global Business Plan

1

Global Business Plan
Kumyiah McDonald
Southern New Hampshire University
Date:

Global Business Plan

2

Table of Contents
Executive summary......................................................................................................................... 4
Industry Analysis ............................................................................................................................ 7
The Five Forces that Shape Strategy ........................................................................................... 8
Threats of New Entrants .......................................................................................................... 8
Bargaining Power of Suppliers ................................................................................................ 9
Bargaining Power of Buyers.................................................................................................... 9
Threat of Substitute Products ................................................................................................ 10
Current Rivalry of Competitors ............................................................................................. 10
Summary ................................................................................................................................... 10
Country attractiveness assessment ................................................................................................ 11
Political Factors ......................................................................................................................... 11
2. Economic Factors .................................................................................................................. 12
3. Social Factors ........................................................................................................................ 13
4. Technological Factors ........................................................................................................... 13
5. Legal & Environmental Factors ............................................................................................ 13
Porter’s Diamond ...................................................................................................................... 14
Factor condition ..................................................................................................................... 14
2. Demand conditions: ........................................................................................................... 14
3. Related and supporting industries...................................................................................... 15
4. Firm Strategy, structure and rivalry:.................................................................................. 15
Summary ................................................................................................................................... 16
Market Database and Assessment ................................................................................................. 16
Product or Service Need and Value .............................................................................................. 18
Assessing Risks Worksheet .......................................................................................................... 23
The Management Plan .................................................................................................................. 26
The Management Team ............................................................................................................. 26
Managing director.................................................................................................................. 26
Operations director ................................................................................................................ 28
Marketing Director ................................................................................................................ 28
Finance director ..................................................................................................................... 29
Human Resource Director ..................................................................................................... 29

Global Business Plan

3

The Risk Officer .................................................................................................................... 30
................................................................................................................................................... 31
References ..................................................................................................................................... 32

Global Business Plan

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Executive summary
Water has become a valuable commodity in recent times due to rising levels of pollution of the
sources of water. This has led to the need for purification of water so as to improve the quality of
water. Additionally, the demand for this precious commodity has recent in recent times. A global
business plan for a water company to be located in India has been presented highlighting several
aspects including, industry analysis, market database, country attractiveness, company financials,
risks as well as a management plan.
India is known to be one of the growing populations in the World, and it has 4% of water
resources that are declining in quality and supply. The increase in the inhabitants in India leads
to the reduction of the safety of water, as the levels of contamination are high. Some of the
factors which make India attractive for investment include a three-tier structured taxation system
which is well developed comprising of the Union, state & Urban & Rural bodies, a stable
economy as a result of the its industrial reform policies as well as its large population estimated
at 1.1 billion people. Additionally with About 70% of India’s population being age thirty-five &
below, the country has high labor abilities.
Mission statement
Our passion is to have a world with safe & clean drinking water that is readily available.
Company founders
The founders of the company who include Kumyiah McDonald and associates intends to ensure
that the company becomes operational as from April 10 2018. In its first year of entry into the
market the will employ 500 employees in its production department as well as 150 employees in
the marketing department.
Location of the company & plant description

Global Business Plan

5

The company will be located in Delhi which is India’s capital territory. Water will be purified in
a simple water treatment plant. The source of water will be Yumana River. Water will be drawn
from the source & conveyed to the treatment plant through pipes where it will pass through a
series of screens of different sizes so as to remove suspended as well as floating materials. Ones
it arrives at the treatment plant, it will be allowed to settle in sedimentation tanks for one hour so
as to remove any remaining suspend materials by allowing them to settle at the bottom of the
tank. Afterwards water will be directed to the coagulation tank where any remaining suspended
materials will be removed with the help of a coagulant. Ones all suspend materials have been
removed water will be disinfected using chlorine & then bottled up.
Products
The company’s products will comprise of bottled water with the bottles being of different sizes.
The largest size being a twenty liter bottle while the smallest one being a three hundred milliliter
bottle. The company will offer free delivery services to customers who will order bottled water
in large quantities.
Investors
The company intends to finance its operations via debt as well as equity. The company’s
founders intends to apply for a loan using its business plan to kick start operations of the
company. Afterwards the company’s management will look for investors so as to be able to
grow.

Company growth
According to the sales forecast, the company will generate revenues of $ 17,833,375 within the
first year of entering into the market. The company’s revenue is expected to grow by 10% in the

Global Business Plan

6

subsequent years of business. This is in relation to the fact that the company will be the first
company to offer free delivery services whenever the company’s products are ordered in large
quantities
Management’s future plans
In order to increase its profits in the subsequent years, the company’s management will
implement strategies which will help to reduce the cost of production such as use of advanced
technology to bring about efficiency in the production department. Additionally, advertisement
of the company’s products will be increased so as to increase awareness about the company’s
products.

Global Business Plan

7

Industry Analysis
The increasing importance of water in the market leads to the creation of an environment
that focuses on the purification of water and the need for packaging to increase the demand for
water among the tourists. The analysis of the consumption of water and the trends that help in
identifying the challenges in the market is essential as they guide the creation of demand in the
market and the forecast of the Indian market. The industry in India has experienced different
changes, and this includes the growth of the economy and changes in pricing of the filtered water.
The threats of the contamination of water and the regulations of the market help in ensuring that
there is the focus on the devices that help in the improvement of the technology in the treatment
process.
India is known to be one of the growing populations in the World, and it has 4% of water
resources that are declining in quality and supply. The increase in the inhabitants in India leads to
the reduction of the safety of water, as the levels of contamination are high. The depletion of the
natural resources means that there is increase in demand of the filtered water and this helps in
delivering water that is safe for consumption to the tourists and the determination of the technology
used in increasing the safety of the drinking water. The segmentation of the bottled water in the
Indian market is essential in ensuring that there is focus on the needs of the market and that the
dependence in the market is enhanced where the natural resources are depleted (Chawla & Jain,
2017). Focusing on the retail and the wholesaling market is essential in guiding the strategies used
in the market and enhancing the creation of demand especially among the tourists. The concern
for the safety of the water is addressed where is increase in demand for clean water, and this helps
in focusing on the growth measures and the structure of the markets.

Global Business Plan

8

The competition in the Indian market is important in focusing on the pricing measures, and
this involves the focus on the minerals in the water and the demand for the packaging of the bottles.
The increase in the rates of consumption leads to the need to focus on the consumption rates and
the adoption of the activities that help in the management of the demand for the products in the
market. SIC code 4941 looks at the need for water supply, and this helps in ensuring that is focused
on the treatment of water and the availability of the measures that help in improvement of the
quality of the standards in the market. There is focus on the bottling of the water and the
management of the different aspects that help in increasing the trust of the product and the building
of the brand in the market. The target market in the case are the tourists coming into India, and this
will ensure that there is an increase in the efforts of the management in the production of products
that are superior and that help in reaching to the target market with ease (Nagalakshmi, Prasanna
& Chandar, 2016). The need to enhance the concentration of the water and the focus on quality
helps in increasing the demand for the product in the market, as people are aware of the brand in
the market.
The Five Forces that Shape Strategy
Threats of New Entrants
The Indian market regarding the pu...

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Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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