3 Assignments for Business, CIS, LEG

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Please see the attached word document of my questions that i need assistance with. thank you! the extra documents are resources for a couple of the assignments. thank you again!

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Assignment 4 CIS500 – WEEK 7 Read the article, "HPE Business Value Dashboard (attached)." Then, find an organization that has adopted a real-time dashboard for its internal use within the last three years. Do not repeat examples from the textbook or that have been posted by other students. Please respond to the following: 1. What are the most important parts of this dashboard? 2. How do these parts help the business managers? How do they help the individual contributors? 3. Have real-time dashboards replaced the traditional business report? Justify your answer. Case Study 2: Implementation Strategies Your proposed information system is still a contender. The executives, however, are asking whether it is too limited to prevent the shadow IT projects that continue to take place throughout the organization. They believe that you have considered what the organization does now, but how will your system adapt to new products and processes? Read IQMS (2015) for a concrete example of what they mean. (https://www.iqms.com/files/case-studies/quick-response-manufacturing.pdf) You’ll have to quell their fears, so it’s time for another memo. Please focus on these points: 1. Identify any significant changes that your organization might reasonably make in its product offerings in the next 3 years. Explain the competitive benefits of this change. 2. Explain how your information system addresses or can adapt to the introduction of these new product offerings. 3. Give one reason why capabilities for the new product offerings should or should not be incorporated in the initial information system design. Justify your reason. This memo should be 3–5 pages long. Reference: IQMS. (2015). Quick Response Manufacturing Yields Lower Inventories & Improves cash flow. Retrieved from https://www.iqms.com/files/case-studies/quick-response-manufacturing.pdf. Assignment 5 LEG500 – WEEK 7 (500-700 words) "Stare Decisis" and "Product Liability" Please respond to the following: Each year, the U.S. Supreme Court issues around 100 legal decisions. The decisions are final interpretations of the law because of the doctrine of Stare Decisis. Explain Stare Decisis and select one (1) U.S. Supreme Court decision issued in the past 10 years relating to the regulation of business and provide your thoughts on whether you agreed or disagreed with the opinion. Support your position. The text reads, "In the social responsibility school of thought, the role of business is to serve the larger society by responding to society's needs as a first priority. A business following this school of thought would advocate full disclosure of product information to consumers." The law of product liability requires that a manufacturer provide for safe products in the marketplace and liability when a consumer is injured by a defective product. Watch the videos below – Is SMART manufacturer's meeting its social responsibility component? If someone was seriously injured, would they have a product liability cause of action against SMART? https://www.youtube.com/watch?v=FGtWc4m8Z2E https://www.youtube.com/watch?v=sKSPxQjPOm0 LEG500 – Assignment 2: The Gig Economy Uber is largely hailed as the advent of the gig economy, which is the idea that people, will not work for any one employer, but instead will work on projects for any variety of companies desiring their services. While creating a new type of entrepreneurship for individuals, it raises a host of new legal questions for companies around the law of agency. An investment firm has asked you to evaluate Uber’s legal exposure for the conduct of its drivers. Write an interoffice memo in which you: 1. Summarize the main principles of agency. 2. Analyze the circumstances under which Uber might be liable for the conduct of its drivers. 3. Identify the steps Uber can take, if any, to limit its legal exposure for the conduct of its drivers. 4. Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: • Your news brief or memo should include a heading, summary statement, background and recommendations. The specific course learning outcomes associated with this assignment are: • Analyze and apply the concepts of ethical decision making, corporate governance and corporate social responsibility. • Analyze and evaluate the employment-at-will doctrine and the statutory protections afforded employees. • Analyze and evaluate laws and regulations relative to product safety, liability and representations. • Write clearly and concisely about law, ethics, and corporate governance using proper writing mechanics. Assignment 6 ASSIGNMENT 6 Note: While representative of possible situations faced by the Brookly Nets, all scenarios in this assignment are fictional. Real Business – For a large discount retail store like Target and Walmart, it can be difficult to get the marketing mix just right for a given product. There are so many products in the store fighting for the attention of customers. There is also the challenge of helping the suppliers of each product maximize their profits while making sure the store is making money. With so many things to consider, working in marketing for such a large business can be a challenge. Your Role – This week, you’ll be acting as a Marketing Manager in the sporting goods section. WHAT IS A MARKETING MANAGER? Marketing Managers are responsible for developing, implementing and executing marketing plans, either for an entire organization or for particular categories or products within the organization, in order to attract potential customers and keep existing ones. Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research to improve existing products and services, working with advertising agencies, and determining the best way to get products in front of customers. As a marketing manager for a discount retail store in Brooklyn, you have been asked to evaluate a marketing plan for basketballs to ensure that the 4 P’s of marketing are being applied well. Using your knowledge of the 4 P’s and the best approach to generating sales, you’ll take a look at a number of marketing recommendations and choose the approach that you believe will sell the most products. The Four P’s: Product, Place, Promotion, Price STEP 1: PRODUCT LIFE CYCLE (500 WORDS) In the Marketing Analysis Presentation provided by your marketing team, you’ll see three different basketballs that need to be included in the product display on Slide 2. Each product has unique features. • Based on the information provided about the customers that shop at the store location on Slide 3 (ATTACHED) choose the basketball that you think will sell the most. Underline your selection: 1. Basketball 1 2. Basketball 2 3. Basketball 3 STEP 2: PLACE (500 WORDS) On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential buyers about where they are most likely to purchase these products. On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential buyers about where they are most likely to purchase these products. Underline your selection: 1. Traditional Stores 2. Online STEP 3: PROMOTION (500 WORDS) Slide 5 of the Marketing Analysis Presentation shows three recommended advertisements, including a special deal promotion, for the product that is expected to sell the best. Based on the information provided about the customers that shop at this store location on Slide 3, determine which promotional activity will sell the most products at this particular store. Underline your selection: 1. Promotion 1 2. Promotion 2 3. Promotion 3 Explain the rationale for your decision. STEP 4: PRICE (500 WORDS) Look at the pricing options available for each of the three products together on Slide 6. Based on your knowledge of the Pricing Strategies discussed on pages 186-187 in the textbook, choose the option that has the best pricing mix for all three products. Refer to the customer information on Slide 3, if needed. Underline your selection: 1. Pricing Mix 1 2. Pricing Mix 2 3. Pricing Mix 3 Explain the rationale for your decision. STEP 5: BRAND & SALES PITCH (500 WORDS) The company that makes one of the basketballs is looking to rebrand the product. They have asked for your input on possible brands ideas. First, read the Brand Vision statement which summarizes the goal for the new brand. Then, look at the logo, name, and tagline recommendations. Which of the two brand directions do you think best meets the goals of the brand vision? Underline your selection: 1. Brand Direction 1 2. Brand Direction 2 Please support your decisions. Second, write a 2-3 sentence sales pitch that you would use to try to convince someone to purchase this product. STEP 6: MARKET SEGMENTATION The marketing plan for the basketballs at the Brooklyn store has been in place now for four months, and the marketing team has assembled a report reviewing sales data and customer feedback for the last quarter’s basketball sales. Overall, the results are lower than you expected and you are concerned that your marketing and creative staffs have not properly segmented your target customers. Remember, like many products in the marketplace, the basketball’s marketing campaigns must target two different groups of customers: (1) adults who purchase the item as a gift and, therefore, do not actually use the product; and (2) adults and teenagers who purchase the item for their own use and enjoyment. Both groups have different reasons and expectations surrounding the item in question, and those reasons and expectations will have significant impacts on the buyers’ purchasing decisions. • Review the five customer segments detailed on pages 194-195 of your textbook: Behavioral, Sociographic, Psychographic, Geographic and Demographic. Select one focus area of each segment that you feel is most relevant to the sale of basketballs at this store location. • Keeping in mind the 4 P’s (Promotion, Price, product and Place), write 1-2 questions for each focus area that will guide your staff as they investigate these aspects of your campaign. Example: • Segment: Geographic • Focus Area: Neighborhood • Questions: What combination of marketing and media channels did we use to reach current and potential customers? How are we gathering information on where current customers live who purchased a basketball? Marketing Analysis BASKETBALLS AT BROOKLYN RETAIL STORE PRODUCT DESCRIPTIONS Basketball 1 Basketball 2 Basketball 3 WILSON COURTSIDE BROOKLYN NETS OUTDOOR RUBBER BASKETBALL SPALDING INDOOR/OUTDOOR BASKETBALL SPALDING OFFICIAL NBA BASKETBALL Built using a composite leather cover, the Spalding official-size NBA basketball looks and feels like an official NBA ball. The ball also includes a foam-backed design with full ball pebbling, helping it stand up to the challenge of competitive play while maintaining a soft, tacky feel. Best of all, the ball is designed for use both indoor and outdoor use, so you can bring it to the YMCA or the playground. Look and feel like a pro with this NBA official game ball. This is the exact same ball used in NBA games night after night, complete with the NBA log and twitter handle. It has a full grain horween leather cover, for superior texture and feel. Designed for indoor use only. If you’re looking for the real deal, look no further – this is it! Wholesale Cost: $25.00 Wholesale Cost: $89.99 Show off your love for the Brooklyn Nets with this official Nets branded basketball. This ball is constructed from rubber for maximum bounce, making it ideal for street ball. It has an exclusive dual-density cover for a soft, cushioned feel with wrap-around channels designed for outdoor use. The ball measures 29.5 inches and is slightly lighter than an official NBA ball. Wholesale Cost: $12.00 STR AYE R U N IVE RSIT Y | COPYRIGHT © 2016. ALL RIGHTS RESE RVE D. 2 CUSTOMER PROFILE • Target customer age: 15-35 years • 70% male • Median household income of $55,000 • 90% of customers live within a 5 mile radius • 80% of customers actively participate in sports; of those, 50% play basketball at least once a week • There is a YMCA one block away with an indoor basketball court; many customers are members • There are 14 outdoor basketball courts within a 10 mile radius of the store; many customers play in pickup games regularly • 40% of customers consider themselves “strong supporters” of the Brooklyn Nets STR AYE R U N IVE RSIT Y | COPYRIGHT © 2016. ALL RIGHTS RESE RVE D. 3 POTENTIAL BUYER SURVEY Target Customers (%) STRONGLY DISAGREE DISAGREE NEITHER AGREE NOR DISAGREE AGREE STRONGLY AGREE 18 36 21 17 8 8 28 38 14 12 12 16 23 32 17 12 14 18 21 35 16 14 18 21 31 32 22 14 18 14 I value convenience over being able to touch and feel products before purchasing When I shop, I usually know exactly the product I want I don’t like to wait for a product when I decide I need it I like to investigate numerous options prior to purchasing I prefer to see, touch and test a product prior to purchasing I typically remain attached to one product versus shopping for alternatives STR AYE R U N IVE RSIT Y | COPYRIGHT © 2016. ALL RIGHTS RESE RVE D. 4 POTENTIAL PROMOTIONAL OFFERS Promotion 1 Promotion 2 Promotion 3 Designed by Bedneyimages - Freepik.com Designed by Harryarts - Freepik.com STR AYE R U N IVE RSIT Y | COPYRIGHT © 2016. ALL RIGHTS RESE RVE D. 5 PRICING OPTIONS Pricing Mix 1 WILSON COURTSIDE BROOKLYN NETS OUTDOOR RUBBER BASKETBALL $29.99 SPALDING INDOOR/OUTDOOR BASKETBALL SPALDING OFFICIAL NBA BASKETBALL $29.99 $89.99 Pricing Mix 2 WILSON COURTSIDE BROOKLYN NETS OUTDOOR RUBBER BASKETBALL $19.99 SPALDING INDOOR/OUTDOOR BASKETBALL SPALDING OFFICIAL NBA BASKETBALL $39.99 $129.99 SPALDING INDOOR/OUTDOOR BASKETBALL SPALDING OFFICIAL NBA BASKETBALL $44.99 $179.99 Pricing Mix 3 WILSON COURTSIDE BROOKLYN NETS OUTDOOR RUBBER BASKETBALL $9.99 STR AYE R U N IVE RSIT Y | COPYRIGHT © 2016. ALL RIGHTS RESE RVE D. 6 BRAND VISION: WILSON STREET Description Brand Component Our vision is to be the leading brand for outdoor, street ball enthusiasts by providing basketballs specifically PURPOSE designed to meet their needs. DEMOGRAPHIC 14-25, male CHARACTER Passion, authenticity, grittiness, spontaneity ESSENCE By players, for players Most brands design basketballs for indoor and light outdoor use. Few brands have designed basketballs around the REASON TO BELIEVE outdoor, street ball culture embodied in many American cities and emulated across the country. Brand Direction 1 Brand Direction 2 RUCKER PARK WE GOT NEXT. REC LEAGUE LET’S BALL. Rec League represents the wide array of informal basketball cultures and Inspired by the famous court in Harlem, Rucker Park embodies the iconic captures the essence of impromptu basketball games all across America. culture of pick-up games and their influence on basketball culture. Designed by Patrickss - Freepik.com Designed by Freepik STR AYE R U N IVE RSIT Y | COPYRIGHT © 2016. ALL RIGHTS RESE RVE D. 7 Solution brief HPE Business Value Dashboard Business-color your IT data Simple Design custom templates using standard office tools Colorful Plug in your own graphics and quickly make changes Flexible Show status, metrics, RSS, and video streams from existing public and private data sources, including HPE Operations Bridge Anywhere, anytime, any device Access information in real time from popular browsers on any tablet, smartphone, or PC Secure Protect information with built-in robust security protocols (SSL and https) While staying agile in this dynamic market forces business and IT teams to align and work together, IT continues to struggle with providing visibility. Companies need a more holistic view of both their information and public data to identify what actions should be taken. Improving this visibility enables business teams to make more strategic decisions. Approximately 92 percent of enterprises have partial or no integration between IT metrics and business value.1 With limited visibility into IT, business teams are making decisions that could ultimately result in application and service degradation, inefficient operations, and poor customer experiences. Why you need a business value dashboard IT is too often viewed as a cost center and not a strategic business partner. Failure to communicate IT contributions in business terms inhibits investments in initiatives that could add business value. The HPE Business Value Dashboard (BVD) can help convey value to business leaders and change the perception of IT as merely an operational contributor to a more strategic partner. Broaden your view of IT 1, 2  obert Naegle and Jeffrey M. Brooks. “Map R Infrastructure and Operations Metrics to Business Value.” Gartner, March 5, 2015. HPE BVD helps you align operations with the business. Use HPE BVD to create custom, flexible IT dashboards that can be accessed anywhere, anytime from any device. Through custom integrations and graphing, you can find and review relevant information that will aid decision-making and improve business outcomes. Bridge the information gap HPE BVD and its IT operations dashboard works with a variety of data sources including HPE Operations Bridge, which provides a single view into your IT operations. Access the rich information set directly in HPE BVD without rebuilding the integrations for the dashboard separately. Additionally, you can bring in data from other sources to paint a more complete picture. Give business meaning to your IT data Completely flexible and easy-to-use, HPE BVD lets you visualize the data you need. Incorporate your own graphics, add color to identify status, and receive real-time updates—so you always understand the value driven by IT. Solution brief The HPE BVD can be completely customized to meet the needs of your organization. Gartner reports that 88 percent of I&O leaders plan to embark on their BVD journey within the next 24 months.2 “As we transform group operations to be service driven, we magnify the need to communicate how IT supports each revenue stream. HPE Software has empowered us to do exactly that tailored to our needs with the new Operations Bridge Business Value Dashboard.” – Global Solution Architect, Large Telecommunications Firm Use your existing data and then some With the HPE Operations Bridge Ultimate edition, you gain access to the industry-lauded IT availability and performance management system that integrates with more than 100 technologies and management tools—many of which you likely already have. It bridges multiple data sources, providing business and IT metrics, and displays status in your IT dashboards. It bridges multiple data sources, providing business and IT metrics and displaying status in your IT operations dashboards. It also includes Big Data-based advanced analytics that automate pattern matching in log and other data sources. Additionally, you can integrate any data stream, RSS feed, or streaming video, collected from anywhere. Build and use your dashboard Start with any of the templates HPE provides, and customize it in minutes using popular standard office tools like Microsoft® Visio. Connect to HPE Operations Bridge or other data sources. Then visualize using standard browsers from popular tablets, smartphones, or your PC. Benefits of the dashboard With HPE BVD, you now have an IT operations-focused way to describe IT contributions and display key metrics and status alongside non-IT data. As shown in the examples above, customers are already seeing the benefits of HPE BVD by building display mashups and IT dashboards that combine geographical and IT data. For example, users can develop a bank branch or shop floor format, and then add temperature, flow, and transaction throughput information, as well as those all-important IT metrics and status. Get started today HPE BVD is hosted on a public cloud platform, which means you can access the service anywhere. Out-of-the-box dashboard templates enable you to get started right away, and customization only takes a few hours. If you’re ready to quickly communicate how IT supports each revenue stream, try the free beta program of HPE BVD today. Learn more at hpe.com/software/omi © Copyright 2015–2016 Hewlett Packard Enterprise Development LP. The information contained herein is subject to change without notice. The only warranties for Hewlett Packard Enterprise products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. Hewlett Packard Enterprise shall not be liable for technical or editorial errors or omissions contained herein. Microsoft is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. 4AA5-8941ENW, July 2016, Rev. 1
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Running Head: BUSINESS, CIS AND LEG

Business, CIS and LEG

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BUSINESS, CIS AND LEG

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Business, CIS and LEG

Assignment 4
CIS500 – WEEK 7
Notably, while maintaining agility in the market, all businesses need to work
collaboratively with IT teams to be at par with current technological advancements. The
harmony would ensure that companies have a more holistic view of both their information
and public data. One of the newest tools employed for all business activities is a real-time
dashboard (Armstrong, et al, 2015). A business dashboard is a platform that offers an explicit
visual representation of a business’s real-time performance. The concept aids an organization
get a vivid picture at a glimpse. Coca-Cola Bottling Company is such an organization that has
embraced use of a dashboard. Its employment has been of immense benefit to the company’s
growth as is elucidated below.
Most important parts of a dashboard
Data is one of the essential parts of a dashboard. According to Wang (2015), it can
make or break the platform. Notably, if the information on the dashboard is erroneous, the
panel can be termed as ineffective. If for instance, the Coca-Cola bottling company sells
700,000 bottles of soda and an employee fails to feed the information in the outfit servers, the
flaw can lead to massive miscalculations at the end. It is prudent to automate data updates
rather than relying on manual ones since a possibility of forgetting to feed data is high which
in the event of occurrence would result to disastrous false figures. Another vital part of a
dashboard is display, which is simply the presentation of a company’s data. Wang (2015)
explains that a good screen should help in making decisions. The device should also harbor
features that are precisely defined and easy to navigate. The power of a great dashboard is
simplicity.

BUSINESS, CIS AND LEG
According to Wang (2015), when an employee tries to input massive information in
it, the gadget loses its attractiveness. The basic rule in such as instance is “less is more." Also,
it is recommendable to customize the dashboard because different users would wish to view
information in the dashboard in various formats. A similarly important aspect of a dashboard
is delivery. It depicts the ways in which the dashboard can be accessed by users wherever
they are. A dashboard should not be limited to be accessed only from a desktop. Several
gadgets such as iPad and Android phones should be in a position to access data since they are
portable and can be carried along in working fields.
How the parts help business managers and other individuals
Dashboards are of critical importance to organizations. According to Wang (2015),
with data becoming easily actionable, managers can monitor and quantify an organization’s
performance. Corporate figureheads are also able to analyze data more thoroughly
consequently improving performance in each department. Managers are therefore able to
make critical observations and concurrently enact key decisions based on their findings. A
dashboard enhances focus on the working team and increases healthy competition since a
department for example, sales and marketing department may source data from analysis
outlining that their sales have flopped. The function can devise new means to handle
customers. A dashboard may be designed to display manager performance rates compared to
goals se which can would help keep the organizational leaders always updated thereby
leading increase in employee motivation.
The question of whether the Dashboards replaced the traditional reports
Many organizations are migrating from traditional reports to dashboard tools. CocaCola bottling company ranks as the most significant beverage company in the world to have
pioneered the migration. “We use Tableau Mobile dashboards which refreshes every day at
5:30 a.m., “says Kelvin King, director of reporting and analysis (Wang, 2015). The automatic

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updates drive strategic decision making and helps in the firm’s continued success and market
domination.
Case Study 2: Implementation Strategies
TO:
FROM:
SUBJECT: Implementation Strategies
DATE:
Significant Changes for the Organization
Introduction of a new product in the market by the organization is an effective
practice to ensure the outfit remain competitive and increases profitability in the industry
(Patel & Jayaram, 2014). However, there may be a need to adjust some of the product’s
components to ensure the merchandise aligns with market trends. One of the imminent
changes that the product will face in the next three years is rebranding. Production of the
same product, as argued by Patel and Jayaram (2014) is an efficient method to capture
customer interests. On the other hand, the approach entailing process of entire product
rebranding to improve its quality and make the item more appealing would ensure that
customers have something to look up to in future. The strategy is pivotal towards reducing
likelihood of the product lacking taste and customers not preferring the same. Therefore,
rebranding is paramount.
Another strategy that would need change is means of product promotion. As noted by
Ref IQMS (2015), technological trends shift faster thereby creating the need to embrace
changes in promotion of the new product. In three years duration, social marketing will be the
most appropriate means of promotion in targeting a wider community. The organization must
change its practices to incorporate social marketing and increase product sales. The process
of product development would also need to change along with the procedure’s quality. It is

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paramount for the new and advanced mechanisms available in the next three years be
implemented to increase number of products produced and improve on quality. Notably, with
such measures in place, competition will be on the rise since other competing companies
would be engaging in practices to improve their production as well.
Competitive Advantage
The changes discussed are expected to increase business competitiveness through
delivery of quality products that are appealing to customers. As a result, rebranding the new
product within the three year-period will create a new company image and deliver to
customers a new creative and innovative product, which will result in better sales and
obtaining of competitive edge over rival corporations in the market. Similarly, using
advanced technology in the process of promoting the product is sufficient in ensuring that
most current and potential business customers are reached in all social platforms (Patel &
Jayaram, 2014). The rise in social network users globally increases the reach with which the
company can secure a wider market and consequently increase their sales. The process will
lead to gaining of competitive advantage since the firm’s services would be availed to more
regions, and possibly, internationally. The method of applying new technologies in
production is also essential in improving quality of products to exceeding consumer needs
and expectations. The approach would aid in generating sound designs that are impressive to
customers consequently increasing produce sales to clientele. As a result, the firm will benefit
by soliciting more satisfied customers, hence increasing the outfit’s competitive advantage
(Patel & Jayaram, 2014).
How the Information System Addresses the New Product Offerings
As the business continues thriving, it would be paramount for the new information
system to be implemented in the or...


Anonymous
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