Assignment 4
CIS500 – WEEK 7
Read the article, "HPE Business Value Dashboard (attached)." Then, find an organization that has
adopted a real-time dashboard for its internal use within the last three years. Do not repeat examples
from the textbook or that have been posted by other students. Please respond to the following:
1. What are the most important parts of this dashboard?
2. How do these parts help the business managers? How do they help the individual contributors?
3. Have real-time dashboards replaced the traditional business report? Justify your answer.
Case Study 2: Implementation Strategies
Your proposed information system is still a contender. The executives, however, are asking whether it is
too limited to prevent the shadow IT projects that continue to take place throughout the organization.
They believe that you have considered what the organization does now, but how will your system adapt
to new products and processes? Read IQMS (2015) for a concrete example of what they mean.
(https://www.iqms.com/files/case-studies/quick-response-manufacturing.pdf)
You’ll have to quell their fears, so it’s time for another memo. Please focus on these points:
1. Identify any significant changes that your organization might reasonably make in its product offerings
in the next 3 years. Explain the competitive benefits of this change.
2. Explain how your information system addresses or can adapt to the introduction of these new
product offerings.
3. Give one reason why capabilities for the new product offerings should or should not be incorporated
in the initial information system design. Justify your reason.
This memo should be 3–5 pages long.
Reference:
IQMS. (2015). Quick Response Manufacturing Yields Lower Inventories & Improves cash flow. Retrieved
from https://www.iqms.com/files/case-studies/quick-response-manufacturing.pdf.
Assignment 5
LEG500 – WEEK 7 (500-700 words)
"Stare Decisis" and "Product Liability" Please respond to the following:
Each year, the U.S. Supreme Court issues around 100 legal decisions. The decisions are final
interpretations of the law because of the doctrine of Stare Decisis. Explain Stare Decisis and select one
(1) U.S. Supreme Court decision issued in the past 10 years relating to the regulation of business and
provide your thoughts on whether you agreed or disagreed with the opinion. Support your position.
The text reads, "In the social responsibility school of thought, the role of business is to serve the larger
society by responding to society's needs as a first priority. A business following this school of thought
would advocate full disclosure of product information to consumers." The law of product liability
requires that a manufacturer provide for safe products in the marketplace and liability when a consumer
is injured by a defective product. Watch the videos below – Is SMART manufacturer's meeting its social
responsibility component? If someone was seriously injured, would they have a product liability cause of
action against SMART?
https://www.youtube.com/watch?v=FGtWc4m8Z2E
https://www.youtube.com/watch?v=sKSPxQjPOm0
LEG500 –
Assignment 2: The Gig Economy
Uber is largely hailed as the advent of the gig economy, which is the idea that people, will not work for
any one employer, but instead will work on projects for any variety of companies desiring their
services. While creating a new type of entrepreneurship for individuals, it raises a host of new legal
questions for companies around the law of agency.
An investment firm has asked you to evaluate Uber’s legal exposure for the conduct of its drivers.
Write an interoffice memo in which you:
1. Summarize the main principles of agency.
2. Analyze the circumstances under which Uber might be liable for the conduct of its drivers.
3. Identify the steps Uber can take, if any, to limit its legal exposure for the conduct of its drivers.
4. Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable
reference and proprietary Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
• Your news brief or memo should include a heading, summary statement, background and
recommendations.
The specific course learning outcomes associated with this assignment are:
• Analyze and apply the concepts of ethical decision making, corporate governance and corporate
social responsibility.
• Analyze and evaluate the employment-at-will doctrine and the statutory protections afforded
employees.
• Analyze and evaluate laws and regulations relative to product safety, liability and
representations.
• Write clearly and concisely about law, ethics, and corporate governance using proper writing
mechanics.
Assignment 6
ASSIGNMENT 6
Note: While representative of possible situations faced by the Brookly Nets, all scenarios in this
assignment are fictional.
Real Business – For a large discount retail store like Target and Walmart, it can be difficult to get the
marketing mix just right for a given product. There are so many products in the store fighting for the
attention of customers. There is also the challenge of helping the suppliers of each product maximize
their profits while making sure the store is making money. With so many things to consider, working in
marketing for such a large business can be a challenge.
Your Role – This week, you’ll be acting as a Marketing Manager in the sporting goods section.
WHAT IS A MARKETING MANAGER? Marketing Managers are responsible for developing, implementing
and executing marketing plans, either for an entire organization or for particular categories or products
within the organization, in order to attract potential customers and keep existing ones. Their day-to-day
tasks include managing and coordinating marketing and creative staff, leading market research to
improve existing products and services, working with advertising agencies, and determining the best
way to get products in front of customers.
As a marketing manager for a discount retail store in Brooklyn, you have been asked to evaluate a
marketing plan for basketballs to ensure that the 4 P’s of marketing are being applied well. Using your
knowledge of the 4 P’s and the best approach to generating sales, you’ll take a look at a number of
marketing recommendations and choose the approach that you believe will sell the most products.
The Four P’s: Product, Place, Promotion, Price
STEP 1: PRODUCT LIFE CYCLE (500 WORDS)
In the Marketing Analysis Presentation provided by your marketing team, you’ll see three different
basketballs that need to be included in the product display on Slide 2. Each product has unique features.
• Based on the information provided about the customers that shop at the store location on Slide 3
(ATTACHED) choose the basketball that you think will sell the most.
Underline your selection:
1. Basketball 1
2. Basketball 2
3. Basketball 3
STEP 2: PLACE (500 WORDS)
On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential
buyers about where they are most likely to purchase these products. On Slide 4 of the Marketing
Analysis Presentation, you’ll see the results of a survey that asked potential buyers about where they
are most likely to purchase these products. Underline your selection:
1. Traditional Stores
2. Online
STEP 3: PROMOTION (500 WORDS)
Slide 5 of the Marketing Analysis Presentation shows three recommended advertisements, including a
special deal promotion, for the product that is expected to sell the best. Based on the information
provided about the customers that shop at this store location on Slide 3, determine which promotional
activity will sell the most products at this particular store. Underline your selection:
1. Promotion 1
2. Promotion 2
3. Promotion 3
Explain the rationale for your decision.
STEP 4: PRICE (500 WORDS)
Look at the pricing options available for each of the three products together on Slide 6. Based on your
knowledge of the Pricing Strategies discussed on pages 186-187 in the textbook, choose the option that
has the best pricing mix for all three products. Refer to the customer information on Slide 3, if needed.
Underline your selection:
1. Pricing Mix 1
2. Pricing Mix 2
3. Pricing Mix 3
Explain the rationale for your decision.
STEP 5: BRAND & SALES PITCH (500 WORDS)
The company that makes one of the basketballs is looking to rebrand the product. They have asked for
your input on possible brands ideas. First, read the Brand Vision statement which summarizes the goal
for the new brand. Then, look at the logo, name, and tagline recommendations. Which of the two brand
directions do you think best meets the goals of the brand vision? Underline your selection:
1. Brand Direction 1
2. Brand Direction 2
Please support your decisions. Second, write a 2-3 sentence sales pitch that you would use to try to
convince someone to purchase this product.
STEP 6: MARKET SEGMENTATION
The marketing plan for the basketballs at the Brooklyn store has been in place now for four months, and
the marketing team has assembled a report reviewing sales data and customer feedback for the last
quarter’s basketball sales. Overall, the results are lower than you expected and you are concerned that
your marketing and creative staffs have not properly segmented your target customers.
Remember, like many products in the marketplace, the basketball’s marketing campaigns must target
two different groups of customers: (1) adults who purchase the item as a gift and, therefore, do not
actually use the product; and (2) adults and teenagers who purchase the item for their own use and
enjoyment. Both groups have different reasons and expectations surrounding the item in question, and
those reasons and expectations will have significant impacts on the buyers’ purchasing decisions.
• Review the five customer segments detailed on pages 194-195 of your textbook: Behavioral,
Sociographic, Psychographic, Geographic and Demographic. Select one focus area of each
segment that you feel is most relevant to the sale of basketballs at this store location.
• Keeping in mind the 4 P’s (Promotion, Price, product and Place), write 1-2 questions for each
focus area that will guide your staff as they investigate these aspects of your campaign.
Example:
• Segment: Geographic
• Focus Area: Neighborhood
• Questions: What combination of marketing and media channels did we use to reach current and
potential customers? How are we gathering information on where current customers live who
purchased a basketball?
Marketing Analysis
BASKETBALLS AT BROOKLYN RETAIL STORE
PRODUCT DESCRIPTIONS
Basketball 1
Basketball 2
Basketball 3
WILSON COURTSIDE BROOKLYN
NETS OUTDOOR RUBBER
BASKETBALL
SPALDING INDOOR/OUTDOOR
BASKETBALL
SPALDING OFFICIAL NBA
BASKETBALL
Built using a composite leather cover, the
Spalding official-size NBA basketball looks
and feels like an official NBA ball. The ball
also includes a foam-backed design with
full ball pebbling, helping it stand up to the
challenge of competitive play while
maintaining a soft, tacky feel. Best of all,
the ball is designed for use both indoor and
outdoor use, so you can bring it to the
YMCA or the playground.
Look and feel like a pro with this NBA
official game ball. This is the exact same
ball used in NBA games night after night,
complete with the NBA log and twitter
handle. It has a full grain horween leather
cover, for superior texture and feel.
Designed for indoor use only. If you’re
looking for the real deal, look no further –
this is it!
Wholesale Cost: $25.00
Wholesale Cost: $89.99
Show off your love for the Brooklyn Nets
with this official Nets branded basketball.
This ball is constructed from rubber for
maximum bounce, making it ideal for street
ball. It has an exclusive dual-density cover
for a soft, cushioned feel with wrap-around
channels designed for outdoor use. The ball
measures 29.5 inches and is slightly lighter
than an official NBA ball.
Wholesale Cost: $12.00
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CUSTOMER PROFILE
• Target customer age: 15-35 years
• 70% male
• Median household income of $55,000
• 90% of customers live within a 5 mile radius
• 80% of customers actively participate in sports; of
those, 50% play basketball at least once a week
• There is a YMCA one block away with an indoor
basketball court; many customers are members
• There are 14 outdoor basketball courts within a 10 mile
radius of the store; many customers play in pickup
games regularly
• 40% of customers consider themselves “strong
supporters” of the Brooklyn Nets
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POTENTIAL BUYER SURVEY
Target Customers (%)
STRONGLY
DISAGREE
DISAGREE
NEITHER AGREE
NOR DISAGREE
AGREE
STRONGLY
AGREE
18
36
21
17
8
8
28
38
14
12
12
16
23
32
17
12
14
18
21
35
16
14
18
21
31
32
22
14
18
14
I value convenience over being
able to touch and feel products
before purchasing
When I shop, I usually know
exactly the product I want
I don’t like to wait for a product
when I decide I need it
I like to investigate numerous
options prior to purchasing
I prefer to see, touch and test a
product prior to purchasing
I typically remain attached to
one product versus shopping for
alternatives
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POTENTIAL PROMOTIONAL OFFERS
Promotion 1
Promotion 2
Promotion 3
Designed by Bedneyimages - Freepik.com
Designed by Harryarts - Freepik.com
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5
PRICING OPTIONS
Pricing Mix 1
WILSON COURTSIDE BROOKLYN
NETS OUTDOOR RUBBER
BASKETBALL
$29.99
SPALDING INDOOR/OUTDOOR
BASKETBALL
SPALDING OFFICIAL NBA
BASKETBALL
$29.99
$89.99
Pricing Mix 2
WILSON COURTSIDE BROOKLYN
NETS OUTDOOR RUBBER
BASKETBALL
$19.99
SPALDING INDOOR/OUTDOOR
BASKETBALL
SPALDING OFFICIAL NBA
BASKETBALL
$39.99
$129.99
SPALDING INDOOR/OUTDOOR
BASKETBALL
SPALDING OFFICIAL NBA
BASKETBALL
$44.99
$179.99
Pricing Mix 3
WILSON COURTSIDE BROOKLYN
NETS OUTDOOR RUBBER
BASKETBALL
$9.99
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BRAND VISION: WILSON STREET
Description
Brand Component
Our vision is to be the leading brand for outdoor, street ball enthusiasts by providing basketballs specifically
PURPOSE
designed to meet their needs.
DEMOGRAPHIC
14-25, male
CHARACTER
Passion, authenticity, grittiness, spontaneity
ESSENCE
By players, for players
Most brands design basketballs for indoor and light outdoor use. Few brands have designed basketballs around the
REASON TO BELIEVE
outdoor, street ball culture embodied in many American cities and emulated across the country.
Brand Direction 1
Brand Direction 2
RUCKER PARK
WE GOT NEXT.
REC LEAGUE
LET’S BALL.
Rec League represents the wide array of informal basketball cultures and
Inspired by the famous court in Harlem, Rucker Park embodies the iconic
captures the essence of impromptu basketball games all across America.
culture of pick-up games and their influence on basketball culture.
Designed by Patrickss - Freepik.com
Designed by Freepik
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7
Solution brief
HPE Business Value
Dashboard
Business-color your IT data
Simple
Design custom templates using standard
office tools
Colorful
Plug in your own graphics and quickly
make changes
Flexible
Show status, metrics, RSS, and video
streams from existing public and private
data sources, including HPE Operations
Bridge
Anywhere, anytime, any device
Access information in real time from
popular browsers on any tablet,
smartphone, or PC
Secure
Protect information with built-in robust
security protocols (SSL and https)
While staying agile in this dynamic market forces business
and IT teams to align and work together, IT continues to
struggle with providing visibility. Companies need a more
holistic view of both their information and public data to
identify what actions should be taken. Improving this visibility
enables business teams to make more strategic decisions.
Approximately 92 percent of enterprises have
partial or no integration between IT metrics
and business value.1 With limited visibility
into IT, business teams are making decisions
that could ultimately result in application and
service degradation, inefficient operations,
and poor customer experiences.
Why you need a business
value dashboard
IT is too often viewed as a cost center and
not a strategic business partner. Failure to
communicate IT contributions in business
terms inhibits investments in initiatives that
could add business value. The HPE Business
Value Dashboard (BVD) can help convey
value to business leaders and change the
perception of IT as merely an operational
contributor to a more strategic partner.
Broaden your view of IT
1, 2
obert Naegle and Jeffrey M. Brooks. “Map
R
Infrastructure and Operations Metrics to
Business Value.” Gartner, March 5, 2015.
HPE BVD helps you align operations with
the business. Use HPE BVD to create
custom, flexible IT dashboards that can
be accessed anywhere, anytime from any
device. Through custom integrations and
graphing, you can find and review relevant
information that will aid decision-making
and improve business outcomes.
Bridge the information gap
HPE BVD and its IT operations dashboard
works with a variety of data sources including
HPE Operations Bridge, which provides a
single view into your IT operations. Access
the rich information set directly in HPE BVD
without rebuilding the integrations for the
dashboard separately. Additionally, you can
bring in data from other sources to paint a
more complete picture.
Give business meaning to your IT data
Completely flexible and easy-to-use,
HPE BVD lets you visualize the data you
need. Incorporate your own graphics, add
color to identify status, and receive real-time
updates—so you always understand the value
driven by IT.
Solution brief
The HPE BVD can be completely customized to meet the needs of your organization.
Gartner reports that 88 percent of I&O
leaders plan to embark on their BVD
journey within the next 24 months.2
“As we transform
group operations to
be service driven, we
magnify the need to
communicate how IT
supports each
revenue stream.
HPE Software has
empowered us to do
exactly that tailored
to our needs with the
new Operations
Bridge Business
Value Dashboard.”
– Global Solution Architect, Large
Telecommunications Firm
Use your existing data
and then some
With the HPE Operations Bridge Ultimate
edition, you gain access to the industry-lauded
IT availability and performance management
system that integrates with more than 100
technologies and management tools—many of
which you likely already have. It bridges multiple
data sources, providing business and IT metrics,
and displays status in your IT dashboards.
It bridges multiple data sources, providing
business and IT metrics and displaying
status in your IT operations dashboards.
It also includes Big Data-based advanced
analytics that automate pattern matching in
log and other data sources. Additionally, you
can integrate any data stream, RSS feed, or
streaming video, collected from anywhere.
Build and use your dashboard
Start with any of the templates HPE provides,
and customize it in minutes using popular
standard office tools like Microsoft® Visio.
Connect to HPE Operations Bridge or other
data sources. Then visualize using standard
browsers from popular tablets, smartphones,
or your PC.
Benefits of the dashboard
With HPE BVD, you now have an IT
operations-focused way to describe IT
contributions and display key metrics and
status alongside non-IT data. As shown in the
examples above, customers are already seeing
the benefits of HPE BVD by building display
mashups and IT dashboards that combine
geographical and IT data. For example, users
can develop a bank branch or shop floor
format, and then add temperature, flow, and
transaction throughput information, as well as
those all-important IT metrics and status.
Get started today
HPE BVD is hosted on a public cloud
platform, which means you can access the
service anywhere.
Out-of-the-box dashboard templates
enable you to get started right away, and
customization only takes a few hours. If
you’re ready to quickly communicate how IT
supports each revenue stream, try the free
beta program of HPE BVD today.
Learn more at
hpe.com/software/omi
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Hewlett Packard Enterprise shall not be liable for technical or editorial errors or omissions contained herein.
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4AA5-8941ENW, July 2016, Rev. 1
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