Marketing Research II

Feb 20th, 2014
Price: $10 USD

Question description

8. A supermarket has installed closed circuit cameras and TVs to find out the categories of products and specific brands favored by customers. This is done so that space allocated to different products can be revised. This is an example of:

a. mystery shopper study

b. cycle time research

c. retailing research

d. logistical assessment

11. Which of the following statements is true about marketing research firms?

a. Standardized research firms offer brand name testing as their only service. 

b. Customized research include data made or developed from a common data pool or database.

c. Syndicated business services offer all types of general services. 

d. A database established through optical scanner methods is an example of syndicated business services. 

13. A researcher finds that respondents will probably misinterpret the term "salient" used in a couple of survey questions. If the research is conducted in a scientific manner, this problem will most likely get caught at which stage of the research process?

A. Step 2 - specification of research questions   

B. Step 4 - determine the research design   

C. Step 7 - pretest the questionnaire   

D. Step 9 - data analysis   

15. Consumer panels, as a commercial data collection method:

A. use a rigorous data collection approach.   

B. cost higher than primary data collection methods.   

C. primarily measure media consumption habits as opposed to product or brand consumption.   

D. measure product and brand movement directly at the point of sale. 

16. John is getting ready to conduct a store audit. He makes a list of key variables measured in a store audit. Which of the following is NOT one of them?

A. Beginning and ending inventory levels   

B. Sales receipts   

C. Point-of-purchase displays   

D. Consumer attitudes toward store displays

18. To more effectively communicate relationships and variables: 

a. researchers must follow conceptualization 

b. researchers must follow constructs and relationships. 

c. researchers must use the North American Industry Classification System (NAICS).

d. researchers must use the Editors and Publishers Market Guide. 

19. In which of the following situations is an exploratory research recommended?

a. When a full scale study is likely to cost more than an exploratory study

b. When the researcher has greater expertise in conducting exploratory studies. 

c. When the literature review fails to yield a reasonable conceptual model. 

d. When the dependent variables are constructs 

20. Which of the following hypothesis is always tested by researchers?

a. Test hypothesis

b. Alternative hypothesis

c. Null hypothesis

d. Statistical hypothesis

22. A parameter is:

A. the true value of the null hypothesis.   

B. the true value of a variable.   

C. an estimate of a variable, as determined through a sample.   

D. is an estimate of the population parameter.

23. Debriefing analysis is:

A. a technique that encourages research participants to share emotional and subconscious reactions to a particular topic.   

B. used by the researcher when discussing the ground rules with the focus group participants.   

C. a detailed outline of the topics, questions, and sub questions used by the moderator to lead the focus group session.   

D. an interactive procedure, of the researcher and the moderator, discussing the subjects' comments and/or responses to the topics that outlined the focus group session. 

24. Which of the following characteristics of observation describes the degree to which the researcher or trained observer actually observes the behavior or event as it occurs?

a. awareness

b. structure

c. directness

d. observing mechanism

Tutor Answer

(Top Tutor) Daniel C.
School: Cornell University

Studypool has helped 1,244,100 students

Review from our student for this Answer

Mar 4th, 2014
"all I can say is wow very fast work, great work thanks"
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1819 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors