Module 05 Course Project - Strategic Goal Controlling (management capstone course)

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As you've learned this week, the control process is essential to the achievement of goals. It allows a business to track their progress, make adjustments, and stay on schedule for what they're trying to achieve. Your chosen goal from the strategic management project needs these same types of controls. This course project assignment will task you with creating a detailed control process for that goal. Think through all of the departments that might be involved in the completion of the goals and how they'll need to be tracked. The course content from this week can be very useful in providing details on strategies and ideas for control processes. Some additional research will also prove useful. This assignment should be at least two pages in length and complete the following:

  • Identify four separate strategies that you will use to control your strategic goal.
  • For each strategy:
    • Identify which aspect or metric of the goal they're controlling.
    • Explain the reasoning and value behind the control choice.
    • Identify the control as feed forward, concurrent, or feedback.

As an example, if my goal is to "decrease the amount of defective parts made on my assembly line by 5%", I could control it through regular maintenance checks (feed forward), thorough employee training on the machines (feed forward), and a software system that monitors production while it's happening and can print off detailed reports after work is completed (concurrent and feedback). You will need to go into much more detail on the structure, process, and purpose of your control methods, but this should give you a good idea of how to complete this assignment. Really think through how you'll keep up to speed with company progress on your strategic management goal.

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Project Overview Throughout this course your ability to draw upon current and prior business management knowledge is key. Using this knowledge, you will create a strategic management plan of an organization of your choosing, while focusing on developing an effective executive summary. Halfway through the project you will need to set original strategic goals for your chosen company to accomplish. The second half of the project will then focus on budgeting and planning for the completion of these goals. A strategic plan is really a road map for the future of a business. It provides guidance and direction for all aspects of an organization in support of the company's goals. It draws upon all areas of business including human resources, marketing, IT, and finance, and even looks at the external influences and the competitive marketplace. It requires you to pull together everything you learned throughout your course of study as well as incorporate current and relevant research. Due Date Your final project is due in Week 6. There will be individual assignments, sometimes two in a week, along the way. The week they are due is noted in the time line below. Time Line Week Assignment 01 Company Selection; Ethics and Creating a Mission Statement 02 Internal and External Analysis; Market Analysis 03 Human Resources Strategy; Budget Estimates 04 Technology Allocation; Implementation Timeline 05 Control and Evaluation Methods; Executive Summary 06 Reflection; Final Project Submission Requirements Your project is built in stages throughout the course as noted in the timeline above. As you move on to the next stage, be sure to revise your work based on instructor feedback. This is important because week 6 will require you to compile all the previous portions of the project, revise them, and then turn in a completed strategic management plan. For many stages of the project you will need to conduct additional research. As you do remember: • • Use statements and ideas that you have come up with on your own and blend these with your research. Do not plagiarize. If you want to use actual words from a source, put them in quotation marks and include the source. Follow APA format only for citing your sources. For APA guidelines, go to your college's Online Library which you can access through the Resources tab. Evaluation Each assignment leading up to the final paper is evaluated and graded independently. Your instructor will provide specific grading criteria for each step of the project prior to its due date. Running head: MODULE 1 COURSE PROJECT Module 01 Course Project - Company Selection Linsey Mendoza Rasmussen College Author Note This paper is being submitted on January 30, 2018 for Mark Anderson’s B489/MAN4900 Winter Quarter course. 1 MODULE 1 COURSE PROJECT 2 Company Selection My selected company is Ford Motors. The company is an automobiles manufacturer of American origin situated in Michigan, Detroit state. Ford Motors Company was founded in the year 1903 on the sixteenth of June by Henry Ford (Lawrence, 2013). Ford Motors is the second most successful automaker company in the United States after General Motors. The company deals with all varieties of automobiles, both types of vehicles, both the commercial ones and luxury vehicles. It also deals with automotive parts. Other than producing the auto products, they also carry out: automotive finance, vehicle leasing, and vehicle service. Although they produce a large variety of automobiles, e.g., cars, hybrids, SUVs and Trucks, the company's success is major because of the trucks it manufactures. The latest F-Series trucks were the main reason of soaring against its competitors like general motors and other German automaker companies. The trucks saw them record the highest sales for the past decade. They made seven hundred and sixty-eight thousand sales of this type of trucks. They have also been trying to incorporate tech into their service and product provision making them have plans of becoming partners with either Uber or Google. The auto company is also known of powerful SUVs that are mostly used for VIP escorts because of the high-security systems that it comes up with. Ford's partnership with a technology company will see it grow with the rapid digitalization across the world (McMahon, Brian, 2017). The Ford Motors Company was my best selection because of its great achievement to compete favorably with German cars whose automobile industry is the best across the globe. It has manufactured trucks that have been preferred more than the Mercedes Benz Motors Company. MODULE 1 COURSE PROJECT 3 References McMahon, Brian. "The Minneapolis Ford Assembly Plant." Hennepin History. 76.1 (2017). Print Lawrence, J W. Automobile Industry Since 1945. Cambridge: Harvard Univ Press, 2013. Internet resource Running head: MODULE 1 COURSE PROJECT Module 01 Course Project Linsey Mendoza Rasmussen College Author Note This paper is being submitted on January 30, 2018 for Mark Anderson’s B489/MAN4900 Winter Quarter course. 1 MODULE 1 COURSE PROJECT 2 Ethics and Creating a Mission Statement The history of Ford Company Over the past fifteen years, Ford has expanded its production to different parts of the world. This period has also seen the company improve the use of technology in providing modern vehicles. Through these steps, the company has remained to be competitive in the automobile industry. With the effective management and adoption of technology, the company has remained to be the second successful automaker company in the United States after General Motors. Over the time, the company has also increased the production of commercial and luxury vehicles in the country and overseas. One of its outstanding steps which the company made was the introduction of the F-Series truck which saw the company improve its sales. Over the time, the company has also been trying to work with other companies like Uber and Google to improve its products. In the past fifteen years, Ford has also experienced great success in its SUV vehicles. The government and other agencies have been using these vehicles due to the security features which they have. With such security features, the company has remained competitive especially with the German competitors. The main challenge which the company has faced is the level of competition in the European market. German has one of the most successful vehicle manufacturers who make it hard for Ford to penetrate. The challenge has been countered through manufacturing of modern vehicles like the SUVs and T-Series trucks. The industry has provided a high level of quality vehicles which has made the company invest even more. With such investment, the company has MODULE 1 COURSE PROJECT 3 been able to produce quality vehicles which have been used by the government due to the security features involved (Lawrence, 2013). The top management, mission statement, and code of ethics Jim Hackett who is the current CEO of the company has brought a lot of transformation. Together with the other Board of Directors, Jim has improved the use of technology which has made the company more competitive in the industry. Steven Armstrong who is the group vice president and president in Europe, Middle East, and Africa has improved the sales in these regions. The mission statement for the company is “People working together as a lean, global enterprise for automotive leadership, as measured by: customer, employee, Dealer, Investor, supplier, Union/council, and community satisfaction.” The code of ethics provides directions on how the workers and the company in general should conduct itself in the outside world. It includes the behavior in the workplace environment, product quality, safety, and environment matters, working with government, intellectual property, gifts, favors, and conflict of interest, competition and antitrust laws, use of company assets and data safeguarding, and finally the international business practices (Ford, 2016). With these code of ethics, the company can set guidelines on how to run its activities without violating the rights of other parties. It also helps the employees to operate based on the set rules for the realization of organizational goals. Environment and product quality are the ethical concerns which I have for the company. New companies like Tesla have begun the construction of vehicles which are environmentally friendly. Thus, Ford has the responsibility of improving its role in conserving the environment. People working together with consideration to MODULE 1 COURSE PROJECT environmental safety, global enterprise for automotive leadership, to satisfy the: customer, supplier, employee, Dealer, Union/council, Investor, and community satisfaction. 4 MODULE 1 COURSE PROJECT 5 References Ford. (2016). code of conduct handbook. doi:https://corporate.ford.com/microsites/sustainabilityreport-2016-17/doc/sr16-code-of-conduct.pdf Lawrence, J W. Automobile Industry Since 1945. Cambridge: Harvard Univ Press, 2013. Internet resource McMahon, Brian. "The Minneapolis Ford Assembly Plant." Hennepin History. 76.1 (2017). Print Running head: MODULE 2 COURSE PROJECT Module 02 Course Project Linsey Mendoza Rasmussen College Author Note This paper is being submitted on January 30, 2018 for Mark Anderson’s B489/MAN4900 Winter Quarter course. 1 MODULE 2 COURSE PROJECT 2 Internal and External Analysis Strengths • Quality production • Strong brand image • Innovativeness • High-quality human resource Ford gains its position in the global automobile industry through factors such production of quality vehicles. Due to the long time the company has stayed in the motor vehicle industry, a strong brand image has grown over the years. The strengths make ford remain the second best and fifth in the world. Weaknesses • High prices of products • Slow innovation • Limited supply networks • Few partnerships Ford has lost to some of the global companies like Toyota, due to high prices on their products. Toyota has a competitive pricing strategy that attracts customers in all places worldwide. Limited supply chain makes some markets out of reach to ford products. The company has not invested much in increasing production plants mainly in Africa and Asia. It has also failed to capture significant partnerships with technology giants such as apple, which can provide opportunities for innovation. MODULE 2 COURSE PROJECT 3 Opportunities • Global expansion and new market penetration • Products development • Strategic partnerships • Strategic supply chains • Modernized human resources. The future presents an undisputed opportunity for dominance if ford embraces the opportunities that lie ahead. Creating new products that match current technological trends would create a strong position in the market. The company has the chance of developing strong talent through improved human resource management techniques that would increase innovation and product development. The company should also intensify the supply network by opening new production points in Europe Asia and Africa, which would make penetration into the markets easier. Ford should also form strategic partnerships with companies such as Google and apple which lead in technology and innovativeness (Reyes, 2013). Such partnerships would lead to the production of automobiles that match the present technology and satisfy the customer more. Threats • Entry of high tech firms • Fluctuation of global oil prices • Aggressive competition MODULE 2 COURSE PROJECT • 4 Poaching of staff by competitors. The main threat to ford position in the automobile sector comes from companies such as Google who plan to manufacture driverless cars. Such inventions would make the ford products lose a significant part of their popularity. Strategies New market penetration As per the company’s mission, Ford aims at establishing itself as the leading company in the automobile industry. Achieving global dominance can come if the company penetrates new markets mainly in Africa and Asia. The company aims at building more production and supply centers in Asia and Africa. Such a move would significantly reduce the cost of production and thus reduce the overall prices of the products. Toyota –our main competitors in Africa and Asia, uses market friendly prices, which fall below ford’s to maintain the market grip. Therefore, reduction in our prices can significantly cut the advantage Toyota enjoys over Ford. Improved innovation The company also aims at maintaining a strong market position through continued innovation. Development of new products that match the ever-changing customer needs would make ford remain a relevant force in the global automobile market (West, Ford, & Ibrahim, 2015). The objective can only get achieved if proper research process gets implemented. The company will improve its research center by putting modern equipment and increasing the number of experts to foster a quick innovative process. Ford also aims at customizing products quality to enter new markets. For markets like Africa and Asia, ford would need to tailor MODULE 2 COURSE PROJECT 5 products that match their purchasing power. Moving with the current technology can ensure Ford remains competitive in the long run. Improved human capital management Ford aims at maintaining a high-quality human capital. Adopting improved human resource management techniques would provide ford with an outstanding workforce which would improve the company’s position globally in the long run. The company will increase the opportunities for talent development as a way of overcoming poaching by our competitor. Provision of improved incentive schemes and remuneration can also ensure competent staff doesn’t shift to our competitors (West, Ford, & Ibrahim, 2015). The overall human resource strategy will enable innovation and creative product development which in turn leads to a competitive advantage. MODULE 2 COURSE PROJECT 6 References Reyes, L. C. (2013). Ford and General Motors Corporate Sustainability Reports: A Critical Discourse Analysis. West, D. C., Ford, J., & Ibrahim, E. (2015). Strategic marketing: creating competitive advantage. Oxford University Press, USA. Running head: MODULE 2 COURSE PROJECT Module 02 Course Project Linsey Mendoza Rasmussen College 1 MODULE 2 COURSE PROJECT 2 Ford Company Market Analysis The Ford Company is a multinational automobile manufacturing company operating on a global scale. The company is the second best global company. It is situated in Michigan, U.S.A. In the year 2009, the company, this company observed a loss of $14.6 billion. In the same year April, Ford forged a strategy of debt for equity exchanges whereby it did away with $ 9.9 billion in its liabilities to leverage its financial position (Erlenkotter, 2014). Such steps gave forth a profit of $ 2.7 billion during the same year. This was the first full year profits in four years. In the year 2017, this company announced that I would make an investment worth &700 million in Michigan with the aim of creating new jobs. This company has benefited from 1.57 billion in tax incentives from the year 2007 up to date. The company’s product (automobiles) is currently at the maturity stage. This is so because the company is struggling and striving towards maintaining the market share that they have built. Up to date, the company is faced with very stiff competition from other giant automobiles like Toyota, and that’s why Ford has been investing heavily in making its products better and more impressive top the customers. Over the years, Ford has been making various modifications to its vehicles to achieve and maintain satisfied customers. Ford Company has a very diverse target markets. These can be broken down into several segments. Such include the geographic, behavioral, psychographic and demographic segments (Erlenkotter, 2014). Geographic segment entails the different locations of the markets that company targets. Behavioral section involves the fuel efficiency and safety of their cars while psychographic segmentation revolves around the behavioral patterns of the customers including their preferences and likes. MODULE 2 COURSE PROJECT 3 The significant segment is a demographic segment which is used by the latest model of their car, Ford Fiesta. This model has a primary focus on the young and the ladies who have an average income. Demographic factors include age, gender, and people’s incomes. The company focuses on the young who are aged between 28-38 years. Research has indicated that these age set is very selective to cars and admires fancy and latest cars models. For this reason, the company has been manufacturing new car models every year which are very classy. A good example is the Ford Fiesta which also has a focus on the average income of the consumers. The benefits that the company enjoys from this target market segment is that it can sell its models at very high profits as well as maintaining a rigid market share. This target market is the main topic for companies in the industry of automobiles since it very crucial in ensuring that a company can reach out to many of its customers and satisfy their needs. This has been the exact case of Ford Company. Demographic factors cut across the world and are very crucial in helping a company settle for a particular market as well as aim to satisfy the specific needs of that given market. For instance, the young are always by classy and high profile vehicles. Hence, for a company to be competitive enough, it has to strive to produce the best quality cars as well as those that meet the exact need of the young (age 28-45) since they form the most significant part of the automobile market. Hitherto, Ford Company has been receiving potential competition from its counterpart in the automobile industry, Toyota. The company is also multinational and operates on a global having a large and rigid market share. Toyota has its branches in over 170 countries worldwide and has its headquarters in Aichi, Japan. The company has some strengths which include the production of the most valuable vehicles globally. The company manufactures vehicles that are not only cost-fair but also offer efficiency in all uses. Secondly, Toyota produces high-quality MODULE 2 COURSE PROJECT 4 vehicles. This company has its renown in the production of cars that of the best standards and offer capability. However, it has several weaknesses like a poor brand portfolio. Additionally, it has a negative public image due to massive automobile recall. The primary market target for Toyota is based on the demographic segmentation. Partly it relies on the psychographic segment (West, Ford, & Ibrahim, 2015). Toyota has a goal from the middle class to lower class customers. For instance, the company produces luxury cars for those people who love luxury (especially the young) and heavy and multipurpose vehicles for the economy and lower class customers. This target market is similar to that of Ford since the company has their primary focus on producing cars that meet the needs of different age sets of their customers as well as considering their incomes. Ford’ business engagements have been affected by the clean air act 1993 (CAA) that deals with air pollution prevention and control as well as monitoring, checking and correcting levels of pollutants in the atmosphere. For instance, Ford was sued for installing a new device that surprise the emission control system. This violation saw the company pay $7.8 million to settle the case. According to EPA, this device leads to the accumulation of nitrogen dioxide from smog that is beyond the limit prescribed by the Clean Air Act, 1993. 5 MODULE 2 COURSE PROJECT References Erlenkotter, D. (2014). Ford Whitman Harris's economical lot size model. International Journal of Production Economics, 155, 12-15. West, D. C., Ford, J., & Ibrahim, E. (2015). Strategic marketing: creating competitive advantage. Oxford University Press, USA.
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Strategy Goal Controlling
The control process is essential for any organization. It helps the organization to monitor
the progress intended by establishing some developmental strategies. The control process enables
the organization to monitor the primary projects and how the Company is progressing towards
achieving the desired achievement. This paper will focus on the strategies that can be implemented
by Ford Company to ensure that the strategic goal put in place by Ford are attained. The article
also will identify the reasoning behind the implementation of such control measures.
Ford is an auto production company that deals with a car manufacturer. The company was
found in the year 1903 by the one and only Ford Henry (West, Ford & Ibrahim, 2015). The
company has been the most successful ...


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