Description
The discussion posts in this course will follow a fictitious company called Digital Worldwide. They have hired you as an entry level manager, and you will be asked to make decisions about the direction of the business and the strategic management process. Each week there will be a new scenario. It's important to understand that the decisions that you make will carry over to the following weeks, so choose wisely.
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- For the television and radio marketing campaign:
- What is one metric that Digital Worldwide can use to measure the success of this marketing campaign?
- Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.
- For the online marketing campaign:
- What is one metric that Digital Worldwide can use to measure the success of this marketing campaign?
- Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.
Explanation & Answer
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Management Capstone Discussion
As an entry-level manager at level manager at the Digital Worldwide Company, I am
tasked with making decisions on the business and the strategic management process. These
decisions are meant to improve the company`s ability to stay in the market and make profits.
To begin with is the metric that our company can employ when measuring the success of
a marketing campaign. It is important to note that there is no use of online marketing in this case.
The company employs "physical marketing techniques" such as advertising. In this case, the
metric to use in determining the success here is the sentiment evolution technique. This
technique is measuring how often people talk about our products regarding the brand...
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