Description
Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.
Write a six to eight (6-8) page paper in which you:
- Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
- Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
- Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
- Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
- Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
- Identify various levels and types of strategy in a firm.
- Use technology and information resources to research issues in business administration.
- Write clearly and concisely about business administration using proper writing mechanics.
****Do not choose banking or grocery industry
Explanation & Answer
Hello?
Running head: TECH INDUSTRY: APPLE INC.
Tech Industry: Apple Inc.
Name
Institutional Affiliation
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TECH INDUSTRY: APPLE INC.
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Tech Industry: Apple Inc.
Apple Inc. is an American based multinational company specializing in the design and
manufacturing of consumer electronics and computer software. The company boasts of a line of
products ranging from Macintosh computers, iPods, iPhones, to software like Mac OS X
systems, iTunes music platform and creativity software like iWork that have taken over the
music, computing, and phone industry (Khan, Alam, & Alam, 2015). The company was started
in 1976 and incorporated in 1977 and has dominated the tech industry and consumer electronics.
The company is renowned form a philosophy of comprehensive design and aesthetic and
distinctive campaigns (Khan, Alam, & Alam, 2015). Apple Inc. has created a unique reputation
in the consumer electronics industry with a customer base devoted to the brand. The present
essay looks at Apple Inc. on the basis of its business level strategy, corporate-level strategy and
primary competitors.
Business Level Strategies
The generic strategy and intensive policies for growth in Apple Inc. are directly related to
its pricing and marketing. Apple is among the world’s most valuable companies and has a
generic strategy that primarily determines its competitive advantage against firms like LG,
Blackberry, and Samsung. The company’s strong position within the global market is supported
by intensive growth strategies (Khan, Alam, & Alam, 2015). Apple Inc. maintains a high rate of
innovation and places immense emphasis on excellence in the design of its products. The
company has been successful in pricing its product offerings in relatively premium levels.
The generis business level strategy adopted by Apple Inc. is broad differentiation. The
company emphasizes on differentiating its products from competition and stands out in the
TECH INDUSTRY: APPLE INC.
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market (Khan, Alam, & Alam, 2015). For instance, the company’s products are associated with
an elegant design that is complemented by user-friendliness and a high-end branding of its
products. The implication is that the objective of the company is to set itself apart from its
competition not only through pricing but by integrating beneficial features in its product
offerings (Khan, Alam, & Alam, 2015). Apple products are associated with seamless
connectivity and high end aesthetics and design, helping the company stand out and ...
