Developing the ability of Conducting Primary Research

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Assignment Title: Conducting Primary Research Developing the ability to conduct primary research can be an invaluable asset to add to your business tool belt. Marketing researchers conduct primary research to gain human perspective on the problem or opportunity being studied, or to identify problems or opportunities for study. Directions for Completing this Assignment: In this Assignment, you will analyze the Student Computer Lab case study. To effectively meet the requirements of this assignment, analyze the qualitative data derived from the primary research found in the case study scenario. To successfully complete this Assignment, write a 2-3 page critical essay covering the following topics: 1. Determine overall student satisfaction with the computer lab. 2. Provide an opinion describing if it was wise to have a group with both graduate and undergraduate students included? Support your opinion with research. 3. Analyze the focus group transcript very thoroughly. Make a list of problems and ideas generated for the student computer lab. 4. What do you see as the benefits and limitations of the focus group findings? Do you think the task force plan for utilizing the focus groups is appropriate? 5. What changes would you make to improve the problems or to capitalize on the opportunities identified in the primary research? Collect and describe student recommendations for improvements.


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Conducting Primary Research
From the results of students’ satisfaction with the computer lab, it was revealed that many
students who participated in this research appeared to be very satisfied with their computer lab.
The computers were enough and the network connection was excellent. They were also happy that
they were able to receive assistance whenever they needed it. But there was also a fraction of
students who were not satisfied with the services this is because some computers were not
functioning as they should thus be inconveniencing the person using that specific computer
(Hewson, Claire, and David W. Stewart).
It is not wise to have both groups included together this is because the undergraduate course
is a bit wide and they will be the maj...

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