Strategic Communications (1,500 words)

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General Assignment Information:

Education Level: Diploma

Subject of Assignment: Strategic Communications

Number of Words: 1,500 words

Type of Referencing: APA

Number of References Required: 5

Deadline: 12 hours from now


Assignment Question:

Assume you are the PR executive for the Reach Community Café. Develop a brief background of the Reach Community Café and include a description of its key stakeholders. Discuss the importance of strategic communication for Reach Community Café and evaluate its efforts at managing its corporate reputation. Analyse strategies that the café can use to manage its corporate reputation today when publics may either be indifferent or cynical.

Assignment Background:

Question 1 - Pay-as-you-wish

At Reach Community Café in Bukit Batok, customers can pay any amount they wish for their meals. Also, the café is run by seniors for seniors.

Instead of employing paid staff, the café relies on volunteers – who are seniors themselves – to prepare the meals and befriend other senior citizens who visit the café. In turn, seniors showcase their skills as chefs, baristas and servers. They also participate in planning the menu and designing the café.

The initiative by Reach Community Services, a charitable organisation that offers community support and services, aims to draw seniors who live alone or who are “at risk of social isolation” out into a social space to “make new friends, enjoy a meal and learn together”.

However, staff of Reach, Mr Ivan Ho, acknowledged that the pay-as-you-wish model could be abused but he hoped that through this initiative, senior citizens are encouraged to mingle with others.

Sources: Ang, T. (2017, October 06). Community cafe empowers the seniors. Retrieved October 10, 2017, from http://www.tnp.sg/news/singapore/community- cafe-empowers-seniors

Tan, S. (2017, October 06). Cafe run by seniors for seniors opens in Bukit Batok. Retrieved October 10, 2017, from http://www.straitstimes.com/singapore/cafe-run- by-the-elderly-for-the-elderly-opens-in-bukitbatok


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Question 1 Pay-as-you-wish At Reach Community Café in Bukit Batok, customers can pay any amount they wish for their meals. Also, the café is run by seniors for seniors. Instead of employing paid staff, the café relies on volunteers – who are seniors themselves – to prepare the meals and befriend other senior citizens who visit the café. In turn, seniors showcase their skills as chefs, baristas and servers. They also participate in planning the menu and designing the café. The initiative by Reach Community Services, a charitable organisation that offers community support and services, aims to draw seniors who live alone or who are “at risk of social isolation” out into a social space to “make new friends, enjoy a meal and learn together”. However, staff of Reach, Mr Ivan Ho, acknowledged that the pay-as-you-wish model could be abused but he hoped that through this initiative, senior citizens are encouraged to mingle with others. Sources: Ang, T. (2017, October 06). Community cafe empowers the seniors. Retrieved October 10, 2017, from http://www.tnp.sg/news/singapore/communitycafe-empowers-seniors Tan, S. (2017, October 06). Cafe run by seniors for seniors opens in Bukit Batok. Retrieved October 10, 2017, from http://www.straitstimes.com/singapore/cafe-runby-the-elderly-for-the-elderly-opens-in-bukitbatok Question: Assume you are the PR executive for the Reach Community Café. Develop a brief backgrounder of the Reach Community Café and include a description of its key stakeholders. Discuss the importance of strategic communication for Reach Community Café and evaluate its efforts at managing its corporate reputation. Analyse strategies that the café can use to manage its corporate reputation today when publics may either be indifferent or cynical.
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Explanation & Answer

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Running head: Reach community café operation

Reach community Café operation:
Name:
Institution affiliation:
Date:

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Reach community café operation

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Introduction
Parents and generally the public usually focus on taking care of the young. Parents think
of raising their kids and giving them the best education. This leads to exclusion and marginalization
of the old forgetting that they too raised the energetic existing individuals. Due to this social
exclusion, the talent, happiness, and health of the old are negatively affected. To rectify the
situation, it is necessary to come up with interaction points where the old can meet, showcase their
long experienced skills and have fun. By doing so, old people will be productive and not a burden
as the majority may view them. Economic returns can be realized through their efforts. They can
their skills to come up with goods and services needed in the society (Agate, 1979).

Background description
To solve the situation, it was necessary to come up with a congregation point to enhance
the talent and fortify social life of the old. To ensure perpetual continuity, volunteers were allowed
thus it can continue to grow indefinitely as new volunteers will be free to knock the door. The
Reach community cafe was launched to prepare meals and sell at pay-as-you-wish price. The
pricing model was necessary as it will ensure that nobody is discriminated based on her/his
economic status or purchasing capability. Those who will be willing and able to pay more will do
so at their discretion thus more funds will be collected to enhance the cafe mandate. From the
described method of operation, stakeholders are the seniors who prepare the meals and members
of the public as when they buy regardless of the price they pay, the seniors feel appreciated and
still, they can socially interact through the process (Houston, 1987).

Reach community café operation

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The idea of the café rose from the admiration of Ibasho cafe in Japan with a similar purpose.
Headed...


Anonymous
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