Description
Students will develop cost curves on which firm behavior is based and will utilize these cost curves to determine the behavior of their chosen organization in the market served. Using the concept of comparative advantage, students analyze trade opportunities and use the model of supply and demand to explain factors that could affect demand, supply and prices. Students will determine various factors that could affect their organization's total revenue and will recommend actions the firm could use to maximize their profit and their presence in the market served.
Assignment Steps
Scenario: You have been given the responsibility of working with your organization's CEO to do a competitive market analysis of the potential success of one of their existing products.
Research an organization and a product produced by that organization in which an analysis can be conducted.
Write a 1,750-word analysis of the current market conditions facing your product, making sure you address the following topics:
- Define the type of market in which your selected product will compete, along with an analysis of competitors and customers.
- Analyze any comparative advantages and international trade opportunities.
- Explain the factors that will affect demand, supply, and prices of that product.
- Examine factors that will affect Total Revenue, including but not limited to:
- Price elasticity of demand
- Factors that influence productivity
- Various measures of costs, including opportunity costs
- Externalities and government public policy and their effect on marginal revenue and marginal cost
- Recommend how your organization can maximize their profit-making potential and increase their presence within the market served by the product.
Cite a minimum of three peer-reviewed sources from the University Library.
Format your paper consistent with APA guidelines.
Explanation & Answer
Attached.
Running head: COMPETITIVE MARKET ANALYSIS
1
Competitive Market Analysis
Institution Affiliation.
Date.
INTRODUCTION
2
ANDROID MARKET ANALYSIS
Google Android is a Linux based operating system that was developed in 2005 and launched
in 2007 by Google. It is the leading operating system for mobile phones specifically the
smartphones and the tablet. It has gone through a series of developments with new versions
released with unique features in connectivity, applications, and speed. Google Android is fast and
convenient to use as compared with other operating systems such as the Blackberry and the
windows. It comes along with special features such as applications which support efficient
connectivity, entertainment and learning. Google Android applications are also available in nonmobile households such as Oven, AC refrigerators, and washing machines. The main market is the
smartphones.
The market, Customers, and Competitors.
Google Android sells in the technology market specifically in the smartphones and tablets.
The customers for this product are therefore mainly the mobile phone users hence the market for
Google Android depends purely on the market forces surrounding the smartphones. The main
competitors for Android are the other operating systems such as the windows; Apple IOS,
Blackberry, Ubuntu, Symbian as well as the alternatives in a negligible margin the landlines. The
market for Android is global since the smartphones are globally used due to the advancements that
have come along with them such as the social networks-learning and text messages
(Kaur&Sharma, 2014).
Comparative Advantages and International Trade Opportunities
Comparative Advantages
Google Android has a large market share compared to her competitors with some like the
Blackberry almost becoming negligible. The product has maintained this advantage through
extended assistance from Google, Samsung, Motorola, and Dell. For Instance, Google serves as a
major internet service provider such Gmail which serves major functions in the operation of
smartphones. Samsung is one of the major manufacturers of smartphones therefore; the Android
operating system is re-installed in the phones before they are released in the market. Alternatively
Android is cheaper compared to the Blackberry and it’s also faster and convenient to use. The
advancement of newe...
