Grand Canyon University Benchmark Business Plan Models Paper

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Health Medical

Grand Canyon University


Assessment Description

The purpose of this assignment is for students to familiarize themselves with similarities among commonly used business plan models. Students will describe how to use systems-based theoretical applications in the management of health care systems and services.

Research a minimum of three business plan models. (Please note, you cannot choose those provided in Microsoft Project or Apple Merlin.)

In a paper of 1250-1,500-words:

Compare the three business plan models.

Describe the strengths and limitations of these models.

Compare these models to the business plan models in either Microsoft Project or Apple Merlin.

  • Select the model that you believe will work best for your assigned CLC Business Plan and explain your rationale for this selection.
  • Using your selection, describe how to use systems-based theoretical applications in the management of health care systems and services.
  • Research should include a minimum of three scholarly, peer-reviewed sources.

Explanation & Answer:
1250 Words
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Explanation & Answer



Business Models

Student name

The three business models I will be comparing are the subscription-based, e-commerce, and directto-consumer (D2C) models.
Compare the three business plan models.
The business model that relies on subscriptions has garnered considerable attention in
modern times. The current business model requires customers to make recurring payments to
obtain access to a specific product or service, typically on a monthly or yearly schedule. The
efficacy of this particular model has been demonstrated by notable corporations such as Netflix
and Spotify. Businesses can build long-term customer connections and generate steady revenue
with the subscription-based service delivery model. However, this model requires an extensive
marketing and customer acquisition effort to attract enough members.
The electronic commerce paradigm has garnered substantial momentum in contemporary
times, concomitant with the widespread proliferation of the internet (Quach et al., 2022). The
proposed framework involves commercializing goods or services through digital channels and
enabling financial transactions electronically. Companies like Amazon and Alibaba have
successfully expanded their business operations by implementing this strategy. Implementing the
e-commerce paradigm allows firms to tap into a vast reservoir of prospective clientele, reduce their
operational costs, and broaden their outreach to a worldwide level. However, the model mentioned
above demonstrates a noteworthy degree of competitiveness, thus mandating considerable
investments by firms in marketing and customer service to differentiate themselves.
Direct-to-Consumer (D2C) business models are trendy. Current business models eliminate
distributors and merchants by forcing enterprises to sell directly to customers (Schlesinger et al.,
2020). Implementing this model has demonstrated efficacy for companies such as Casper and
Warby Parker. The D2C business model gives companies greater control over the customer

experience, increased opportunities for innovation, and improved financial performance.
However, this model requires significant marketing and brand establishment resources to foster
recognition and attract customers.
Comparing the three business models shows that each has merits and limitations. The
recurring payment model generates predictable revenue but demands significant advertising
efforts. The electronic commerce paradigm offers vast potential clientele, albeit marked by fierce
rivalry. The D2C business model provides greater control over the customer experience but
requires significant investment in brand building. The determination of a business model depends
on the organization's goals, resources, and ta...

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