While Maddie, Tess and Chris wrap things up with Elder Care let’s get you and your classmates started on this week’s discussion. You’ve already done the groundwork with the exercise in the scenario – now we are going to expand on what you’ve already done.You will be playing the role of the marketing director for either EnviroCamp or Madison Pet Foods and targeting the consumer segment you selected earlier. You MUST use the combination of firm and segment that you have already selected. You will be developing an IMC proposal for the firm and target audience you selected. Remember that Maddie recapped some of the important things to consider when you develop an IMC plan, including objectives, segmentation, branding and integrating different parts of promotion into your strategy.Begin by telling your client what you hope to achieve with your IMC plan – these are your objectives – be sure they are SMART. Then, select at least three of the types of media listed in the scenario exercise. You do NOT have to use the same ones you selected originally, but you do need to stay in the same budget. Here they are below.AdvertisingPersonal sellingPricingSocial media Sales promotionBrand imageDirect marketing Dog bonePublic relationsGuerilla marketingFor each of the three, describe in detail what you will present to your client, including the theme of your message, which execution technique (slice of life, demonstration. etc) you will use and if you plan to use an emotional or cognitive approach to reach the consumer. For at least ONE of your media types, you must provide your client with a visual of some type, such as PowerPoint mockup of your ad or billboard, a screen shot your social media page or a storyboard.Remember your initial post is due Thursday.For your responses, play the role of the client and give them feedback, which might include questions, regarding their proposal. As usual, your initial post is expected to be at least 350 words and college level writing is expected.

The project team is ready to create the directory structure for the Web site. You are tasked with creating the directories and implementing the security mechanism. For this assignment, you need to create the following directory structure and permissions:Ensure that you are starting in your individual Home directory:The following file permission should be enabled for the directories: The owner can read, write and execute All. The group can read and execute All Directories. Everyone else can only read and execute the files in Apache only (and no permissions in www). Change the www\ftp directory to allow the User and group to read, write, and execute, but everyone else to only write to the directory. In addition, create the following empty files and set the following file permissions:Finally, create a file called apache/conf/httpd.conf, and add the following lines to the file:Save the file and exit the editor. Set the file permission for this file to be: 664.Show the command used to show content of the file and the content of the file.Using the grep command, write comment to find the line containing the word(s) ServerRoot and DocumentRoot in the httpd.conf file.Write a sed command that will change the ServerRoot value from /usr to the absolute directory patch for your apache directory.Write a sed command that will change the Document value from /Library/WebServer/Documents to the absolute directory patch for your www directory.Write an awk command that will print only the comment field and the login id of all users in the /etc/passwd file in this format: <Comment Field> - <login id>.Your submission should include the following, as well as a description about each step (what you did and why you are performing each command) and associated screenshots: All commands to create the above structure Changing to your Home directory Creating the directories Creating the empty files Changing all file permissions Show the directory list of the new structure, including a list of permissions A grep, sed, and awk command

Increase Brand Awareness and Generate Leads Choose one of the following two assignments to complete this week. Do not complete both assignments. Identify your assignment choice in the title of your submission.Address how to meet the following goals using social media and social media metrics.Submission RequirementsIncrease brand awarenessDrive traffic to your websiteGenerate new leadsGrow revenueYour well-written paper should be 3-4 pages in length not including the required cover and references pages.Discuss and reference concepts taken from the assigned textbook reading and relevant research.Support your paper with three scholarly references (of which the textbook may be one). The CSU Global Library (Links to an external site.) is a good place to find these references.Format your paper according to the CSU Global Writing Center (Links to an external site.).