Case analysis

Anonymous
timer Asked: Feb 5th, 2018
account_balance_wallet $15

Question description

Read Carlsberg, Case 4.

For this case analysis, your group will prepare a written analysis of 3 to 5 pages that uses the text and other credible sources as appropriate. Your group paper should have 1" margins, be double spaced, and use APA formats for

  • topic and subtopic headings
  • citations
  • references

Your group case must minimally address the following issues / questions

  • Identify the reasons for Carlsberg A/S’ mergers and acquisitions (M&As)? What type of the M&A strategy does Carlsberg A/S use?
  • Your grade for this assignment will be based on the Group Submission ONLY (see the rubric for more details).

This case is due at the end of Module 5.

Rubric

Carlsberg - GROUP

Carlsberg - GROUP

CriteriaRatingsPts

This criterion is linked to a Learning OutcomeGroup - Conduct an industry environment analysis

4.0 pts

Exceeds expectations and successfully identifies the factors in the industry environment analysis that have an impact on the company's future.

3.0 pts

Analysis thoroughly describes the relevant factors in the industry environment analysis that have an impact on the company's future.

2.0 pts

Analysis includes sufficient factors in the industry environment analysis that have an impact on the company's future.

1.0 pts

Analysis excludes some of the relevant factors in the industry environment analysis that have an impact on the company's future.

4.0 pts

This criterion is linked to a Learning OutcomeGroup - Identify the reasons for Carlsberg A/S’ M&As

4.0 pts

Exceeds expectations and reveals the identification of the reasons for Carlsberg A/S’ M&As.

3.0 pts

Analysis is a strong identification of the reasons for Carlsberg A/S’ M&As.

2.0 pts

Analysis is a sufficient identification of the reasons for Carlsberg A/S’ M&As. profitability.

1.0 pts

Analysis is an insufficient identification of the reasons for Carlsberg A/S’ M&As.

4.0 pts

This criterion is linked to a Learning OutcomeGroup - Describe Carlsberg A/S’ international corporate-level strategy

6.0 pts

Exceeds expectations and manipulates available options to suggest future positioning for the company.

5.0 pts

Analysis describes Carlsberg A/S’ international corporate-level strategy and suggests future positioning for the company.

4.0 pts

Analysis describes Carlsberg A/S’ international corporate-level strategy.

2.0 pts

Analysis does not significantly describe Carlsberg A/S’ international corporate-level strategy.

6.0 pts

This criterion is linked to a Learning OutcomeGroup - Summarize findings and propose recommendations that could improve Carlsberg A/S’ market performance in the industry

4.0 pts

Exceeds expectations and assesses how the company's strategy stands up against industry rivalry and offers excellent recommendations.

3.0 pts

Review provides a comprehensive description of the competitive strategy used by the company and offers good recommendations.

2.0 pts

Review describes significant components of the company's competitive strategy offers some recommendations.

1.0 pts

Review does not fully describe the company's competitive strategy and fails to offer doable recommendations.

4.0 pts

This criterion is linked to a Learning OutcomeGroup - Grammar, Writing, APA Format

2.0 pts

Information is appropriately sequenced with topical headings. Language use, grammar, spelling, and punctuation are at an appropriate graduate level. Uses paragraph form with topical sentences that are supported by the remainder of the paragraph. Writing is clear and concise. Somewhat correct application of APA format. Up to two to three errors in citations and references.

1.0 pts

There is some order to the information with some heading usage. Presentation has two to four misspellings or grammar errors, or two or three word use errors. Uses paragraph form but sentences within the paragraph may not be related. Somewhat correct application of APA format. Four to six errors in citations and references.

0.0 pts

Limited structure or no topical headings used. Presentation has more than four misspellings or grammar errors, or more than four word use errors. Language use makes it difficult to understand the intended meaning. Incorrect application of APA format. Several errors in or missing citations and references.

2.0 pts

Total Points: 20.0

PreviousNext

Tutor Answer

toto
School: Purdue University

Attached.

Running head: CARLSBERG A/S

1

Case Analysis: Carlsberg A/S
Name
Institutional Affiliation

CARLSBERG A/S

2

Introduction
The global market has become very competitive owing to globalization, technological
advancement and changing consumer tastes and preferences. Due to intensified competition,
many global companies have employed several strategies to cope. Companies have been
intensifying promotion campaigns, diversifying their products and others even innovating, all
aimed at curbing completion. Their national markets are becoming small and very competitive.
This is why they go looking for bigger markets which are less competitive. Through this, their
products end up on a global platform. The global market is very big, hence many customers
which also translates to high profits. Carlsberg A/S has a strategy to do away with competition
which has majorly been mergers and acquisition as well as competing and selling its products at
an international platform. The paper looks at Carlsberg A/S competitive strategy.
Reasons for Carlsberg A/S’ mergers and acquisitions
In the past few years, Carlsberg A/S’ has seen its sales and producti...

flag Report DMCA
Review

Anonymous
Goes above and beyond expectations !

Similar Questions
Hot Questions
Related Tags

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors