business essentials industry analysis

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Question description

here are the instructions and the detailed instructions are attached. PLEASE COMPLETE ASAP SINCE IT IS ALREADY LATE DUE TO NONE COMPLETION BY ANOTHER TUTOR.

As you write your paper, keep in mind you are capturing a “snap shot” of what is happening in the industry as reflected in your research. This is not a forecasting paper, nor is it an opinion paper. Please include ONLY what you find in your research going back no further than 5 years. Your paper must:

    • Follow APA format;
    • Consist of 7-10 pages; and
    • Include a minimum of 10 references. At least half of your references must be from CityU academic resources.

For added interest and to emphasize key points, your paper may include images such as charts, tables, figures, and graphs, but please include no more than five. You may also include one interview as a reference. Feel free to call someone in the industry you know to be an expert, tell them what you are up to, and ask relevant questions. Students have found the information gained from interviews with industry professionals to be priceless.

As you get started, review the assignment description. You’ll want to answer the questions posed, such as #4. Where is each company most vulnerable? Many students choose to use a SWOT to answer these questions, which works well

Industry Analysis Paper As you write your paper, keep in mind you are capturing a “snap shot” of what is happening in the industry as reflected in your research. This is not a forecasting paper, nor is it an opinion paper. Please include ONLY what you find in your research going back no further than 5 years. Your paper must: • o o o Follow APA format; Consist of 7-10 pages; and Include a minimum of 10 references. At least half of your references must be from CityU academic resources. For added interest and to emphasize key points, your paper may include images such as charts, tables, figures, and graphs, but please include no more than five. You may also include one interview as a reference. Feel free to call someone in the industry you know to be an expert, tell them what you are up to, and ask relevant questions. Students have found the information gained from interviews with industry professionals to be priceless. As you get started, review the assignment description. You’ll want to answer the questions posed, such as #4. Where is each company most vulnerable? Many students choose to use a SWOT to answer these questions, which works well Here are the instructions The fundamental assumption of this assignment is that the profit potential of any firm is a function of: (1) the industries it operates in; and (2) the competitors it opposes. Therefore, to enhance profits, executive management must understand the industry structure and competition. The profits within an industry are affected by a wide range of influences, including the macroeconomic environment, cost and demand structures of the industry, technological change and government regulation. Competitive moves and responses of incumbents also affect firm profits. Actions taken by firms to improve competitive position engender responses by other firms, and the expected sequence of actions and responses must be understood to develop an effective strategy. Reactions of rivals will depend on their goals or intent, beliefs, relative resource positions and past actions. Thus, the approach to studying the dynamics of industry structure and competitors is to focus on the key characteristics of industry structure and the individual competitive moves and countermoves by the competitive players. Using the components of a competitive analysis model (e.g., Porter, Blue Ocean) you will select two companies in an industry in which you have some interest or familiarity. In a 7-10 page paper, you will critically analyze and contrast the competitive strategy of the two companies and then develop a competitive profile for each. The competitive profile should answer the following questions: 1. What is each company’s current competitive strategy (be specific)? 2. What are they doing to improve their current competitive position? 3. What likely moves or strategy shifts will they make? 4. Where is each company most vulnerable? 5. What competitive moves will provoke the greatest and most effective retaliation by each company? 6. Would you recommend the continuation or modification of each company’s current strategy (support your rationale with specifics)? Here is the industry I have chosen and what I have so far for an discussion we had to do I selected the food industry because it is one of the largest and fastest growing in the world. With the urge to experiment more on new foods, people find themselves budging into restaurants. Additionally, people are getting more and more disposable income which sees them order food to their houses rather than prepare it. My selected companies are McDonald’s and Burger King. Both are big players in the food industry that are close competitors. McDonald’s operates 32,000 restaurants in more than a hundred countries. On the other side, Burger King has a presence in 56 countries running over 10,000 restaurants. In this analysis, the two companies are continuously competing on their burgers based on their prices and quality. The most famous burger at Burger King is the Whooper Sandwich while McDonald’s has Quarter Pounder and Big Mac. Both Burger King and Mc Donald’s are Private Limited Companies. Both are based in Florida and United Kingdom respectively. Financial information concerning the two organizations is available on these websites McDONALD'S CORPORATION SEC.gov. www.sec.gov/Archives/edgar/data/63908/.../mcd1231201510k.pdf. Burger King - SEC.gov. www.sec.gov/Archives/edgar/data/1547282/.../d648966d10k.htm. that provides McDonald’s letter to shareholders in 2016. The letter describes how the company has taken bold steps towards the rising competition in the food industry. It geographical diversification is one of its most considerable pride that gives them a sustainable competitive advantage. In the letter, the manager describes the changes.

Tutor Answer

ProfHugh
School: Cornell University

Attached.

Running head: BUSINESS ESSENTIALS INDUSTRY ANALYSIS

Business Essentials Industry Analysis

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BUSINESS ESSENTIALS INDUSTRY ANALYSIS

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BUSINESS ESSENTIALS INDUSTRY ANALYSIS
Introduction
In today’s business society, business researchers and investors are always interested in
instant access to any reliable, appropriate data that may assist them in analyzing and interpreting
the information (Bamford, et al2017). For this study, the interest is on food industry since it is
one of the fastest growing sectors in the entire world. In choice, the person considered companies
within the industry are McDonald’s and Burger King. They are both limited private companies
based in Florida and United Kingdom respectively. The two groups are significant players in the
food industry. The two companies are also each other’s best competitor. McDonald has thirtytwo thousand operating restaurants which are situated in more than one hundred businesses while
Burger King has around ten thousand restaurants which operate in fifty-six countries worldwide.
The two companies have based their competition on their burgers taking into consideration their
pricing and quality. For Burger King, their most famous burger among the consumers is the
Whopper Sandwich while for McDonald, their most famous burgers are the Pounder and Big
Mac
Each Company’s Current Competitive Strategy
Competitive strategy assists the company in positioning itself about other firms within the
industry. According to the executive management at McDonald, they have set their aggressive
policy depending on three factors which are the cost leadership, focus, and differentiation. The
term cost leadership refers to situation where accompany or business organization provides
particular product or service which is familiar to those of other competitive firms but at lower
price, at McDonald, they offer foods at prices which cannot be matched by its competitors, they

BUSINESS ESSENTIALS INDUSTRY ANALYSIS

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do achieve this through ensuring their stores are efficient and everyday operational cost are kept
as low as possible. Differentiation means offering a superior product at the same price as the
inferior products of other firms while focus means concentrating and specializing in a particular
area and appeal to niche consumer base. Also, McDonald has a strategy of ensuring fast delivery
of food through improving the cooking process so that they can be the world's best quick service
restaurant experience.
Burger King has adopted a competitive strategy for its competitive advantages that
include cost leadership and broad differentiation (Saylors, et al2016). The primary approach is
cost leadership which involves minimizing cost hence leading to low prices. This makes them
attracted to more cons...

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Anonymous
Wow this is really good.... didn't expect it. Sweet!!!!

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