Rhetorical Analysis Worksheet
What you’re looking for
What is the source: As in, literally what is it?
An “About” page for a professional
association online, a YouTube video, an
article in an online magazine, etc.? Be
specific, the answer is not just “a web page.”
Author: Who is the person or entity we are to
assume created this text? What, if anything,
did you know about them before reading the
text? What, if anything, do you know about
them after reading the text? How does the
author represent him, her, or itself via the text
(consider things like tone of written content,
the physical appearance of the site, etc.)?
What you see in the text
The source of the information is
http://enewsletters.constructionexec.com. It is
an online company offering advisory services
as well as it gives construction companies
suggestions on the best software to use in
order to improve its effectiveness.
Pat Whelan is the author of the article.
Whelan is the CEO and the Founder of
PASKR, Inc, a cloud-based construction
management software company.
Audience: Who is the author targeting? Who
do they assume/expect will read this text?
How do you know—what are the clues in the
content and design that seem to be
specifically for the intended audience?
The target audiences are the construction
companies and contractors who are offering
construction service to clients. They are the
likely audiences because the author suggests
they benefits constructors and companies’
acquires from the use of construction
Purpose: What is the text trying to do? What
does the author seem to want the audience to
do after having read the text? How do you
know—what are the clues in the content and
design that seem to indicate some kind of
action being taken by the audience?
The author is trying to persuade the target
audience to embrace construction
management software because it minimizes
small tasks and eliminate paperwork.
Context: Why does this text exist? In other
words, what generated the need or desire for
this text? Also, what is the situation in which
the audience will be reading this text?—think
about format (is the text designed to be read
on mobile device on the toilet or waiting in
line) and the social, political environment (is
there something going on in...