Running head: STRATEGIC MANAGEMENT PLAN
Strategic Management Plan
STRATEGIC MANAGEMENT PLAN
Samsung Environmental Scanning
An organizational environment comprises of internal and external factors; such
environment has to be scanned to determine forecasts of factors and development which
influence organizational achievement. Thus environmental scanning is the utilization and
possession of information concerning patterns, occasions, relationships, and trends within a
given organization’s external and internal environment. It assists management to make decisions
for the future path of the company. On the other hand, scanning has to identify all threats and all
opportunities that exist in a particular environment. This paper focuses on Samsung a company
that deals with a range of home and industrial appliances.
Evaluation of Internal and External Environments of Samsung Using Environmental Scan
Samsung has very wide network distribution as well as an extensive selling when
compared to its competitors across the globe. The company has a friendly user product of high
quality with strong financial muscles that enable it to make various forms of innovation. This
company has a strong financial aspect that makes it one of the highly profitable organizations; in
addition, the company has a wide range of products that are attractive to numerous customers.
The external environment of Samsung is within highly growing telecommunication
market; this makes Samsung have more opportunities to expand its sales and increase market
share. Due to an increased purchasing power, the company has been targeting authentic
customers of its products at a right time hence gaining much from the market. The company has
high chance to enter the 3G market as well as it has the opportunity to expand the rate of growth
by decreasing ratio of its profit. Samsung has maintained its position as telecommunica...
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