Description
Marketing Research and Ethics
Find information relating to Ethical treatment of human test subjects and Marketing Research on one of the following studies:
Tuskegee Study
Zimbardo’s Prison Experiment
Harvard “Tastes, Ties & Time (T3)” Study
Milgram’s Obedience to Authority Study
After locating your information, be prepared to discuss one of the following ethical principles from the Belmont Report and how it relates to your chosen study. The ethical principles are:
Respect for persons
Beneficence
Justice
Write your paper with the following criteria:
Arial font, size 12 pt
Using APA format. Cover page, body and citation will be required!
In a 1-2 page narrative, define your chosen topic, give a brief summary of the study, how it relates to one of the ethical principles and your opinion of the situation or outcome. Be sure to cite your information.
Explanation & Answer
Attached.
Running head: MARKETING RESEARCH AND ETHICS
Marketing Research and Ethics
Student’s name
Institution
Date
1
MARKETING RESEARCH AND ETHICS
2
Milgram’s Obedience to Authority Study
Conducted by Stanley Milgram, a psychologist at Yale University, the Milgram’s
Obedience to Authority Study examined to what degree humans were willing to obey
orders given by a person in authority even when such orders were wrong. According to
McLeod (2007), the study focused on the conflict between obedience to authority and
personal conscience. Milgram got the idea to conduct the experiment after examining
justifications offered by individuals accused of genocide. Milgram had observed that
majority of those tried during the Nuremberg War Criminal Trial justified their a...
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