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Running head: WALMART
Walmart is one the leading retail store in the world. It is a company that has been able to
penetrate to over 30 countries across the globe making expansions and generating billions in
sales. The company has used several strategies in venturing into different markets. Foreign
markets have different trading policies. Therefore, the company had to consider all the factors
from each country and determine the best strategy to apply. This report will evaluate the
strategies, competitive advantages and entry modes used by the company and why they are the
best to be used.
Walmart globalization strategy has always relied upon three main methods which have
proved to be useful. The company management proposed on Acquisition strategy, joint venture
strategy and organic growth strategy. In a country like Mexico, Walmart relied on Joint venture
strategy with Cifra a domestic retailer. Mexico was the first country Walmart Company ve...