Strategy Formulation

User Generated

dhvapl16

Business Finance

Description

All Original work, NO PLAGIARISM

Purpose of Assignment

The Week 4 individual assignment is the second part of a three part strategic management plan for the company selected by the student in Week 3. The purpose of the assignment is for students to establish long-term goals and objectives; indicate, specify and discuss strategies; and investigate, consider and describe specific business strategies including vertical integration and strategic alliances, to achieve competitive advantage in the industry. The student also generates an appropriate organizational chart in alignment with the stated strategies.

Weeks 3, 4, and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is Part 2 of the three part Strategic Management Plan.

Assignment Steps

Write a 1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:

  • Establish Long-term Goals and Objectives
    • Strategy Formulation.
    • Indicate the markets that the company will pursue.
    • Specify the unique value the company will offer in the selected markets.
    • Discuss the resources and capabilities that are required.
    • Analyze how the company will capture value and sustain competitive advantage over time.
  • Business Management Strategy
    • Consider Cost and Differentiation Advantages.
    • Describe the Corporate Strategy.
    • Investigate Vertical Integration.
    • Describe Strategic Alliances.
    • Detail the Company Competitive Advantage.
    • Generate an Organizational Chart of the company you selected.

Cite at least 3 scholarly references.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running head: STRATEGY FORMULATION

Strategy Formulation
Institution Affiliation
Date

1

STRATEGY FORMULATION

2

Long-Term Goals and Objectives
Amazon Strategy Formulation
The organization has formulated strategic objectives which include establishing a global
delivery network by improving the logistics ensuring that the company will manage its transport
services enhancing quick transportation of products in all parts of the world. The company will
thus establish a global approach in the international market. The company will also open and
establish more Amazon Go stores within and outside Seattle in order to establish a more
competitive market in the food industry after merging with whole foods. The Organization will
also increase investment in the development of the Televisions, eBooks and movies show to
increase its income by 30% following a stiff penetration by Netflix and Apples in the sector.
Market
By establishing a global approach in the international market the company aims to pursue
fresh international markets for all physical products such as machinery, electronic as well as retain
the local market. The company will also pursue food-based industry in the US by establishing the
Amazon Go stores in various places within the country (Ocampo, 2017). By increasing the
investment in the TV’s, movies and eBooks sector the organization will pursue the international
market in an extensive way different from the current approach of Amazon prime. The
organization will extensively increase its physical books as well hence it will greatly aim to
increase the market. The main aim of the organization would be to establish a global control of the
market for its product.

STRATEGY FORMULATION

3

Unique Value the Organization will Offer in the Market
The organization will provide higher quali...


Anonymous
Just the thing I needed, saved me a lot of time.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags