Overview: For this milestone, due in Module Six, you will submit a 2- to 3-page paper outlining the marketing strategy you have selected for the new segment you chose for your brand. This paper should include information about the overall campaign and should explain your strategy in detail. Prompt: First, review Chapter 14 and Chapter 16 in your text. Next, draft a 2- to 3-page paper that explains in detail the goals of the overall marketing campaign, channels through which you will market the new segment, the way you will incorporate a one-to-one strategy, and messaging strategy. When discussing your one-to-one strategy, be sure to define one-to-one marketing, describe the stage/s in the consumer buying process for which this strategy is most effective, and determine a one-to-one strategy that would work for the stage you identified, explaining why it aligns with your chosen segment. Specifically, the following critical elements must be addressed: IV. Marketing Strategy The goal of a marketing strategy is to increase sales and stay current with how a market is behaving. Present this strategy in a way that communicates why this strategy will be effective, and defend your claims. Remember that when creating a presentation, you should ensure that the elements used display a level of professionalism and do not distract viewers from the key points being presented. A. Overall marketing campaign 1. Define the goals of your marketing campaign for your segment. 2. Determine channels through which you will market the product to your segment. Justify your response. 3. Describe the way you will incorporate one-to-one marketing into your overall marketing campaign. 4. Develop a messaging strategy, including sample messaging, for each channel you identified. B. One-to-one marketing campaign 1. Define one-to-one marketing, and provide an example of how this type of marketing is used. 2. Describe which stage(s) in the consumer buying process would best lend itself to one-to-one marketing. 3. Determine a one-to-one marketing strategy that would work for the stage you identified and explain why it aligns with your segment.

Technology and Shareholder Return on Investment [CLOs: 1, 2]In a global world, the rapid advancement of technology plays a critical role in organizational strategies. Using a minimum of one credible and/or scholarly article (see Scholarly, Peer Reviewed, and Other Credible Sources), examine the advantages and disadvantages of technological change based on costs to the organization. You will create a presentation (PowerPoint with 10-12 slides) to share with the organizational shareholders. Choose a current or future technology to present to the shareholders. Below is a list of information that must be included in your presentation.Describe the proposed technology.List advantages and disadvantages of the technology.Analyze how the technological change will affect shareholder value and return on investment (ROI). You may use made-up numbers. Based on your research of the selected technology, decide whether you support or oppose the organization incorporating the technology, providing a rationale for your decision.Using outside sources, support your opposition or support of the technology, change.For your discussion, draft a 100-200 word email inviting shareholders to your presentation and attach your PowerPoint.

Like most people, you probably travel familiar paths every day. When you walk down a street in your neighborhood or drive to work, do you feel that you could travel these routes easily while blindfolded? How would you feel if fog covered your familiar route one day? You might feel uncertain and hesitant trying to reach your destination. You might wander off the path inadvertently and get lost. Prior to the proliferation of computers, law enforcement traveled the clear, familiar path of collecting physical evidence according to well-defined procedures. Computers and other devices have become important sources of evidence when building criminal cases against suspects. Their data can aid the prosecution significantly by providing a time-stamped record of incriminating evidence. These devices can contain personal data that is not relevant to criminal investigations, which raises privacy concerns. With digital evidence, law enforcement’s familiar path of collecting evidence is cloaked in fog. Sometimes they have reached their destination and other times they have wandered off the path and gotten lost. To prepare for this Discussion, find a state or federal case that provides a ruling on collecting digital evidence. The case should discuss privacy concerns and how the digital evidence was seized.Day 4Post a 350- to 500-word response in which you explain what the central issues of the case are, how the Fourth Amendment applied to the case, and the ruling.