Description
ADMG4055 Seminar in Business Policy
General Guidelines for Case Analysis
7 to 9 pages case study about PANDORA Jewelry:
- Current Situation
- Past Performance
- Strategic Posture
- Mission
- Objectives
- Strategies
- Policies
- Corporate Governance
- Board of Directors
- Top Management
- External Environment
- Natural Environment
- Physical Resources
- Wildlife
- Climate
- Societal Environment
- Economic
- Technological
- Political/Legal
- Sociocultural
- Task Environment
- Threat of New Entrants
- Power of Buyers
- Threat of Substitute Products
- Power of Suppliers
- Rivalry Among Competitors
- Power of Other Stakeholders
- Natural Environment
- Internal Environment
- Corporate Structure
- Corporate Culture
- Corporate Resources
- Marketing
- Finance
- R&D
- Operations and Logistics
- Human Resources
- Information Systems
Explanation & Answer
Attached.
Running head: PANDORA JEWELRY
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Pandora jewelry
Name:
Course:
Institution:
Date:
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PANDORA JEWELRY
Introduction
Pandora is an international manufacturer of jewelry based in Danish. It was founded in the year
1982 by Enevoldsen and his wife Winnie Enevoldsen which initially started as a family shop
dealing with jewelry. The two started importing jewelry on small scale from Thailand and
availing them to their customers at a price.
Current Situation
The company produces customized bracelets, necklaces and also watches. It’s market spreads out
in over 100 countries and with points of sale exceeding seven thousand seven hundred in six
continents.
Past performance
The company started by importing jewelry and selling to its consumers on a small scale back in
the year 1982. Through increased demand and clientele, the company hired internal designers in
1989 and established a site for the manufacture of the jewelry in Thailand and it is the same
location it is based up to date.
Strategic Posture.
Mission
The mission of Pandora jewelry company is to continuously create a jewelry portfolio which are
in line with affordable luxury, personalized to the clients needs and contemporary design. It also
WRITING 3
celebrates women in the society by giving them a chance to express their personality to the
universe through high quality, affordable and contemporary jewelries.
Objectives
The company has its the following objectives;
•
Business Objective: To be a drive in store with all your jewelry solutions and also be an
online store during peak seasons .
•
Marketing Objective: To raise awareness regarding products of Pandora Jewelry within
the main target audiences which comprises of women aged between 25 and 54 years who
have kids at home and also merry makers during holidays.
Strategies
Pandora Jewelry has striven to develop an emotional interconnection with it’s brand by
relationship between the products and the personality traits of the consumer. The main
strategies in this organization are as follows;
Branded retail excellence
This is where by the consumers are offered a unique shopping experience which is achieved by
outstanding shopping experience. Some of the stores are operated by the company while others
are run and operated by franchises. The organization is increasing the number of stores owned
and those operated by franchises which are dependent on market needs and also the proposed
WRITING 4
location. Increasing and developing on online stores also tops the list in branded retail strategy at
Pandora jewelry.
Full jewelry Product offering
The company offers a complete jewelry assortment, bracelets and charms. Bracelets tops its list
of best performing products and the c...