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GB601 Kaplan Creating A Measurable Marketing Strategy Across Cultures
Creating A Measurable Marketing Strategy Across CulturesIn your simulation this week, one item that you will be working on ...
GB601 Kaplan Creating A Measurable Marketing Strategy Across Cultures
Creating A Measurable Marketing Strategy Across CulturesIn your simulation this week, one item that you will be working on is
advertising to include ad copy design, and media placement and ad
frequency. As you grow past your Chicago home headquarters, you will
need to create a marketing strategy that:Presents a core unified picture of your company and brand but also differentiates per individual market segments and cultures.Utilizes both traditional (i.e., print media, television, radio) and non-traditional sources (i.e., social media)Is cost effective from a budget and resources perspective and can be measured for the Return on Marketing Investment (ROMI)Assignment Goal and Thought ProcessGoal: You are business that is conducting operations in
multiple countries. To engage the audiences in the different
geographies with and diverse cultural needs, your company will need to
create a core message that can be used as a base upon which to create
messages that are tailored to each of your audiences. Thought ProcessResearching best and leading edge
practices, including Return on Marketing Investment (ROMI) as required
in section 1 will increase your baseline knowledge of how to complete
the specific elements required in the 2nd section of the assignment.Think outside the confines of the simulation for this assignment.
Benchmarking best practices by companies who do this well can be a great
resource for youThe core marketing plan and basic message is based on your vision,
mission, competitive strategic plan, 5 Fitnesses and QFD as was
discussed in Unit 2 and seen in the Marketplace simulation work you are
already doingIn the Unit assignment, Ethical Considerations in Global Expansion,
you created profiles of the possible countries under expansion
consideration, showing cultural and other demographic information. These
profiles will help you tailor the core message to and the best delivery mechanisms
for the product line you have selected which you will describe in
section 2 which is tailored to each individual geographic market. Make
sure you include specifics on measurement (ROMI)If you were going to be presenting this information to your management in a real world
situation, and requesting funds to support your plan, you will need all
of this data to be seen as credible and win support for your plan.RequirementsIn a 4-6 page APA formatted paper excluding text, diagrams, and other visual/oral aids as appropriate, you will prepare the following:Present a summary incorporating at least three academically credible sources in addition to the weekly reading of the best practices you have discovered in your research on:
creating a core marketing/advertising strategydifferentiating elements of this strategy tailored to individual markets and culturesintegrating traditional and non-traditional sourcescalculating Return on Marketing Investment (ROMI)
Select at least one product line your team is working with (Bike) and submit a specific marketing plan that contains a:
Core unified messageSpecific messages to the target customer in each of the countries you are selling into Plan for how you will measure the results of your plan.
3 pages
Monopoly Market
Controlled markets, avoidance of duplication, economics of scale as well as a lot of profit are some of the fundamental ad ...
Monopoly Market
Controlled markets, avoidance of duplication, economics of scale as well as a lot of profit are some of the fundamental advantages of a monopoly ...
Research Paper
Within the strategic sourcing plan, we can outline specific business objectives that we expect to achieve. Objectives, as ...
Research Paper
Within the strategic sourcing plan, we can outline specific business objectives that we expect to achieve. Objectives, as we use the term here, are the expression of specific targets that will advance our mission by adding value to the organization. They are tied to the overall mission statement and take into account environmental conditions, our SWOT analysis, and any assumptions we make. Really think about what the objectives are for the organization you selected. They are not always evident and may require that you revisit the assumptions element to help create a thorough list of objectives. Your write up should 2-3 pages and in APA format (Title page isn't needed. References should be added if necessary).
5 pages
Mgt 6001 Rondo Part 3 4 5
The AFN is the abbreviation of Additional Funds Needed. It is a very important tool used in forecasting the additional req ...
Mgt 6001 Rondo Part 3 4 5
The AFN is the abbreviation of Additional Funds Needed. It is a very important tool used in forecasting the additional required funds for future years ...
7 pages
Consumer Engagement Behavior
The background of the article is the high disparity in film return on investment in the film industry. Some films with pro ...
Consumer Engagement Behavior
The background of the article is the high disparity in film return on investment in the film industry. Some films with prominent actors and actresses ...
11 pages
Ford Operation Management
The ford motor company which is commonly known as Ford stands out as an American carmaker that has its headquarters in the ...
Ford Operation Management
The ford motor company which is commonly known as Ford stands out as an American carmaker that has its headquarters in the Dearborn, Michigan which is ...
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Most Popular Content
GB601 Kaplan Creating A Measurable Marketing Strategy Across Cultures
Creating A Measurable Marketing Strategy Across CulturesIn your simulation this week, one item that you will be working on ...
GB601 Kaplan Creating A Measurable Marketing Strategy Across Cultures
Creating A Measurable Marketing Strategy Across CulturesIn your simulation this week, one item that you will be working on is
advertising to include ad copy design, and media placement and ad
frequency. As you grow past your Chicago home headquarters, you will
need to create a marketing strategy that:Presents a core unified picture of your company and brand but also differentiates per individual market segments and cultures.Utilizes both traditional (i.e., print media, television, radio) and non-traditional sources (i.e., social media)Is cost effective from a budget and resources perspective and can be measured for the Return on Marketing Investment (ROMI)Assignment Goal and Thought ProcessGoal: You are business that is conducting operations in
multiple countries. To engage the audiences in the different
geographies with and diverse cultural needs, your company will need to
create a core message that can be used as a base upon which to create
messages that are tailored to each of your audiences. Thought ProcessResearching best and leading edge
practices, including Return on Marketing Investment (ROMI) as required
in section 1 will increase your baseline knowledge of how to complete
the specific elements required in the 2nd section of the assignment.Think outside the confines of the simulation for this assignment.
Benchmarking best practices by companies who do this well can be a great
resource for youThe core marketing plan and basic message is based on your vision,
mission, competitive strategic plan, 5 Fitnesses and QFD as was
discussed in Unit 2 and seen in the Marketplace simulation work you are
already doingIn the Unit assignment, Ethical Considerations in Global Expansion,
you created profiles of the possible countries under expansion
consideration, showing cultural and other demographic information. These
profiles will help you tailor the core message to and the best delivery mechanisms
for the product line you have selected which you will describe in
section 2 which is tailored to each individual geographic market. Make
sure you include specifics on measurement (ROMI)If you were going to be presenting this information to your management in a real world
situation, and requesting funds to support your plan, you will need all
of this data to be seen as credible and win support for your plan.RequirementsIn a 4-6 page APA formatted paper excluding text, diagrams, and other visual/oral aids as appropriate, you will prepare the following:Present a summary incorporating at least three academically credible sources in addition to the weekly reading of the best practices you have discovered in your research on:
creating a core marketing/advertising strategydifferentiating elements of this strategy tailored to individual markets and culturesintegrating traditional and non-traditional sourcescalculating Return on Marketing Investment (ROMI)
Select at least one product line your team is working with (Bike) and submit a specific marketing plan that contains a:
Core unified messageSpecific messages to the target customer in each of the countries you are selling into Plan for how you will measure the results of your plan.
3 pages
Monopoly Market
Controlled markets, avoidance of duplication, economics of scale as well as a lot of profit are some of the fundamental ad ...
Monopoly Market
Controlled markets, avoidance of duplication, economics of scale as well as a lot of profit are some of the fundamental advantages of a monopoly ...
Research Paper
Within the strategic sourcing plan, we can outline specific business objectives that we expect to achieve. Objectives, as ...
Research Paper
Within the strategic sourcing plan, we can outline specific business objectives that we expect to achieve. Objectives, as we use the term here, are the expression of specific targets that will advance our mission by adding value to the organization. They are tied to the overall mission statement and take into account environmental conditions, our SWOT analysis, and any assumptions we make. Really think about what the objectives are for the organization you selected. They are not always evident and may require that you revisit the assumptions element to help create a thorough list of objectives. Your write up should 2-3 pages and in APA format (Title page isn't needed. References should be added if necessary).
5 pages
Mgt 6001 Rondo Part 3 4 5
The AFN is the abbreviation of Additional Funds Needed. It is a very important tool used in forecasting the additional req ...
Mgt 6001 Rondo Part 3 4 5
The AFN is the abbreviation of Additional Funds Needed. It is a very important tool used in forecasting the additional required funds for future years ...
7 pages
Consumer Engagement Behavior
The background of the article is the high disparity in film return on investment in the film industry. Some films with pro ...
Consumer Engagement Behavior
The background of the article is the high disparity in film return on investment in the film industry. Some films with prominent actors and actresses ...
11 pages
Ford Operation Management
The ford motor company which is commonly known as Ford stands out as an American carmaker that has its headquarters in the ...
Ford Operation Management
The ford motor company which is commonly known as Ford stands out as an American carmaker that has its headquarters in the Dearborn, Michigan which is ...
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