Social, Ethical, and Legal Implications

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Business Finance

Description

Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

Include the following:

  • Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:

  • Required executive summary elements:
    • Strategic Objectives
    • Products or Services
  • Optional executive summary elements:
    • Resources Needed
    • Projected Outcomes

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Explanation & Answer

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Running head: ANALYSIS OF THE BUSINESS OPERATION ENVIRONMENT

SOCIAL, ETHICAL AND LEGAL IMPLICATIONS OF BUSINESS ENVIRONMENT

NAME

INSTITUTION AFFILIATION

1

BUSINESS ENVIRONMENT

2
Business Environment

Globalization has been one of the concepts that have shaped the understanding of
international marketing. There have been emerging issues that have been developed to regulate
the multinational companies that operate in the USA. Dove Company is based in the United
Kingdom, which means that it has to deal with some social, legal and ethical implications if it
has to reach the US market successfully. The essay seeks to form a theoretical framework on
some of the issues that Dove Company has to contend with in the US business environment.
The legal implications
An important observation that has been noted is that the wages and working conditions in
the US are usually higher compared to all other countries, including the UK. It means that Dove
Company, as opposed to establishing the company employment standards to fit into the local US
economy, it has to develop a framework that fits into the legal standards that affect all businesses
in the US. For instance, while in other countries Dove Company would just have to offer a living
wage for its employees, in the US it has to offer the minimum wages that differ in various states.
It should also be noted that the work...


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