Description
Review the case study Maruti Suzuki India: Defending Market Leadership in the A-Segment and identify a problem that can be addressed by a research report. Draft a preliminary description of the problem and a research question based on the problem identified. For this journal and the first final project milestone, you will not need to reference the data sets provided, but you may want to review the data briefly to help inform the development of your research question.
Note: You will notice that there are both qualitative and quantitative data sets accompanying the case study. While both can be used to address a business problem, you will be using quantitative data sets for the purpose of the final project in this course.
Use the questions posed in the summary of the case study on page 8 to inform your ideas for your research problem.
Explanation & Answer
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RUNNING HEAD: CONTINUOUS ADDED EXPENSES TO ENHANCE COMPETION
Continuous Added Expenses to Enhance Competition
Student Name
University Affiliate:
Date:
1
CONTINOUS ADDED EXPENSES TO ENHANCE COMPETITION
2
Research Problem: Continuous Added Expenses to Enhance Competition
Maruti Suzuki India Limited enjoy a fair share of dominance for over a decade because it
has an ambitious strategic plan and sufficient funds to maintain it. However, the company had to
overcome regularly added costs. Maruti Suzuki was confined in the Indian market, and thus it
had to dominate this market in a bid to remain competitive. There was an increased proliferation
of features in luxury cars. Therefore, MSIL tried to come up with new ways to offer the best
features and maintain relevance in the Indian market. MSIL experienced additional costs when
upgrading new featur...
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