Description
Choose an e-commerce website (DO NOT USE PINTEREST AND FACEBOOK ) to assess in terms of the following eight unique features of e-commerce technology as referenced in Table 1.2, Chapter 1 and seen below.
Write a paper of approximately 3 pages on the following points.
- In your opinion, which feature(s) does the site implement well? Explain your answer, supported with specific details from the website.
- Which feature(s) does the site implement poorly? Explain your answer, supported with specific details from the website.
- What suggestions for improvement would you make? Explain your answer, supported with specific details.
Ubiquity |
Internet / web technology is available everywhere at anytime |
Global Reach |
The technology reaches across national boundaries |
Universal Standards |
One set of technology standards: Internet standards |
Richness |
Videos, audio, and text messages are possible |
Interactivity |
Technology works through interaction with user |
Information Density |
Technology reduces information costs and raises quickly |
Personalization / Customization |
Technology allows personalized messages to be delivered |
Social Technology |
User content generation and social networks |
Format your paper using the West Writing Template found in the class Shared Files and using the guidelines provided in the West Writing Style Handbook.
Refer to the rubric in the class Shared Files for specific grading criteria.
Include a minimum of three sources, which may consist of readings from the University Library, class content, or other selections.
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Explanation & Answer

Attached.
Running head: AMAZON WEBSITE
1
Amazon Website
Institution Affiliation
Date
AMAZON WEBSITE
2
Introduction
E-commerce is the online buying and selling of goods and services. Its activities entirely
involve the use of the internet to purchase or to make sales of goods and services. Many ecommerce websites have been developed all over the word to turn this into reality. According to
Varia, and Mathew (2014), Amazon is one of the websites that have been developed to enable the
online sales and marketing through the internet. In our discussion, we will look at Amazon in
perspective of the eight unique features and get to know which features it implements best and
which it doesn’t. The eight features are ubiquity, global reach, universal standards, richness,
interactivity, information density, personalization and social technology.
Features the Site Implements Well
Ubiquity is one feature that the Amazon website possesses in abundance. Its technology is
available anywhere, and customers can make a purchase or sell items at the comfort of their homes.
The Amazon Company has also created an application which can be installed on all computer
devices including phones. It is very easy to operate and very convenient for the Amazon website
users. The application is free of charge, and o...
