Description
Read the HBS Case "Cola Wars Continue: Coke and Pepsi in 2010" at least twice. Discuss the case with your teammates. Then answer the following questions.
- Soft drink industry has been historically profitable. Why?
- Compare the economics of the concentrate business to the economics of the bottling business. Why do you think the profitability is so different between these businesses?
- How has the competition between Coke and Pepsi affected the industry's profits?
- How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-CSDs?
I am looking for a substantial industry analysis in this assignment. The more concepts of external analysis you cover, the deeper your analysis will be
https://wenku.baidu.com/view/1fffaa3ff46527d3240ce05b.html###
use this link to answer the questions. This link provides the case study to help answer the questions. please do not use any outside resources apart from this link provided.
Explanation & Answer
Attached.
OUTLINE
INTRODUCTION
BODY
CONCLUSION
REFERENCE
BUSINESS
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Essay
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Instructor
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BUSINESS
1
ESSAY QUESTIONS
Introduction
Pepsi and cola are large beverage industries in the United States and have always been rivalries
in competition. They are more similar in their production of the cola drink and pricing of this
particular item. They have always been at war to outdo each other. When one company
implements one thing the other strives to make an adjustment that will do better is sales and
marketing than the one already implemented. Despite the many CSD’s that Americans can
choose to drink they still stick to cola and this then challenges the producers to do better and
satisfy their customer’s needs.
Soft drink industry
Regardless of the ra...
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