Digital Marketing

User Generated

pubjneq09

Business Finance

Description

Choose an e-commerce website to assess in terms of the following eight unique features of e-commerce technology as referenced in Table 1.2, Chapter 1 and seen below. Your responses for the following points should total a minimum of 750 words.

  • In your opinion, which feature(s) does the site implement well? Which feature(s) does the site implement poorly? Explain your answer.
  • Prepare a short memo to the president of the company you have chosen that details your findings and any suggestions for improvement you may have.


Ubiquity

Internet / web technology is available everywhere at anytime

Global Reach

The technology reaches across national boundaries

Universal Standards

One set of technology standards: Internet standards

Richness

Videos, audio, and text messages are possible

Interactivity

Technology works through interaction with user

Information Density

Technology reduces information costs and raises quickly

Personalization / Customization

Technology allows personalized messages to be delivered

Social Technology

User content generation and social networks

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Explanation & Answer

find attached and let me know if you have any inquiries

Surname 1
To: The President- Amazon Inc.
From:
Subject: Amazon E-commerce
Date:
In digital marketing, e-commerce popularly defines the use of the Web and the internet to
carry out business transactions. Technically, e-commerce involves commercial transactions that
are digitally enabled amid an organization and individuals or even among themselves. Amazon,
an e-commerce business, embraces digital technology to conduct business transactions online.
Some of the functions of the company include mobile commerce, supply chain management,
electronic funds transfer, internet marketing, electronic data interchange, online transaction
processing, automated data collection systems and inventory management systems
("Amazon.Com: Online Shopping For Electronics, Apparel, Computers, Books, DVDs &
More"). The company can be described as modern electronic commerce as it uses World Wide
Web and emails for at least a transaction cycle. However, this paper assesses the Amazon
company regarding Ubiquity, Global Research, Universal Standards, Richness, Interactivity,
Information Density, Personalization or customization and Social Technology, unique features of
e-commerce technology. Amazon website all the unique features since it is famous worldwide.
Ubiquity...


Anonymous
Really useful study material!

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