SWOT analysis about entering Brazil as an HR/People Management B2B SaaS Tool

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Business Finance

Description

Create a SWOT analysis for the company Beaconforce, that is trying to enter the Brazil (Latin America) market.

http://beaconforce.io/

https://www.crunchbase.com/organization/beaconforc...

https://www.linkedin.com/company/beacon-inc./

These links provide you with any information that I have.

Citations: APA format


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Running head; BEACONFORCE SWOT ANALYSIS

Beaconforce SWOT Analysis
Name
Instructor
Course Details

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BEACONFORCE SWOT ANALYSIS

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Introduction
Beaconfoce is a business to business SaaS tool used to measure the employees’ intrinsic
motivation in real time. It is a people management solution that is used to check the workforce
pulse in real time and provides practical recommendations that eliminate guesswork when
managing people. Beaconforce produces a dashboard of instruments that provide the managers
real-time visibility into their employees’ engagement, by the team, individual, division,
department, and company-wide, though the application of machine learning and algorithms in
the information collected from employees (BeaconForce, 2018). It, therefore, turns data into
information, then the information to insight, which is turned into recommended actions to
managers. The company is planning to stretch its market to Brazil, one of the fastest developing
countries. Here, many small businesses are on the rise, depicting technology for their
advancement.
SWOT Analysis
Strength


Brazil is a country that is developing fast. It depicts technological advancement to run their
business, thereby companies like Beaconfoce have higher chances of thriving there
(Crunchbase, 2018). The company thereby target these small businesses to help them nature
to become big and successful companies.



Loyal customers of the company will give it a rating that will attract other customers. The
company has an application for both the Android users, Microsoft and IOS. These customers
use the app to rate the company which will give it an upper hand when looking market in
Br...


Anonymous
I was having a hard time with this subject, and this was a great help.

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