Description
Assignment Title: Design Appropriate Data Collection Methods It is essential for marketing researchers to develop an ability to design appropriate data collection methods following the theoretical and conceptual methods you learned about in chapters 5-15 in the Basic Marketing Research textbook. In this assignment, you will develop a PowerPoint presentation that demonstrates your ability to design and formulate a data collection methodology that includes a research problem, secondary data, primary data, and a sampling and data collection plan. Directions for Completing this Assignment Complete the Assignment by designing the appropriate data collection methods for a marketing research study. You must use the same case study from your Unit 6 Assignment. In a 7-10 slide narrated PowerPoint presentation, cover the following marketing research criteria: 1. Provide a brief explanation of the research problem you formulated based on the case study from Unit 6. 2. Secondary Data: Collect a minimum of three secondary data resources to improve your understanding of the research problem and topic area. Present a short summary of each secondary data resource as an annotated bibliography. To learn how to construct an annotated bibliography for your secondary data resources, visit the Writing Center’s “Writing an Annotated Bibliography” page. Be sure to explain why each secondary research resource will be useful in solving the research problem. 3. Primary Data: Review the survey you developed in the Unit 6 Assignment for this case study and make needed improvements to the questions. Explain why the improvements you made are important, and provide reasoning. 4. Sampling and Data Collection: Prepare a brief plan on how you will choose the sample, and explain how you will go about collecting the data from the sample in your marketing research study. Presentation Format In Microsoft© PowerPoint©, create a title slide containing your name, the topic, and the date. Be sure to apply a design to your presentation. Create one slide for each of the decision problems above (a-f). In this Assignment, you will be using the Microsoft PowerPoint narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues and responding to stakeholders concerning business issues. For a tutorial on adding audio to your Microsoft PowerPoint presentation, MT355 Unit 7 Assignment Grading Rubric Content, Focus, Use of Text/Outside Sources (50%) Possible Points Earned Points Diagnosis of marketing problem. 6 Secondary research annotated bibliography 6 Sampling and data collection plan 6 Primary research survey improvements 6 Subtotal 24 Analysis and Critical Thinking (30%) Analyzes in addition to providing facts. 3 Analysis is well thought-out. 3 Professional design used to develop presentation. 3 Presentation includes all 7 required slides. 3 Subtotal 12
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The general research problem is to determine
the viability of a local online grocer
➢ The specific research questions are:
➢ To establish the need for a local online grocer
in the neighborhood
➢ To find out the volume of potential customers
interested in grocery online shopping
➢ To examine the motivators for local grocer
online shopping
➢
Use of reception boxes
➢ By 2004 e-shopping included (food,
households & beauty products) amounting to
$27.1 Billion (Kang Xie, MA thesis MIT)
➢ Local e-grocer would be viable through
providing a hybrid of service (retail & e-retail)
➢ There is need for an easy to use e-grocer
platform to save time and offer convenience
➢ There is need to consider value add service
to e-grocer to deepen customer experience
➢
Kamarainen et al, 2001 study on costeffectiveness on the e-grocery business.
➢ The study established that picking efficiency
and use of distribution centers reduces cost
of doing business. To overcome the need of a
customer being at home for delivery to occur;
reception boxes are used that can be
dropped at customers garage.
➢ International journal of retail and distribution,
Vol 29 (1), 2001 p. 41-46
➢
Tanskanen et al, 2002 in a study of e-grocers
detailed 6 lessons for pr...
