Description
Paper is minimum of 4 pages and maximum of 5 pages using google scholar articles or any other articles related to any product depends on writer's choice. Paper will mention problems facing the product and manager. Topic of class is consumer behavior. below is more depth requirements for the paper. times new roman, 12 pt, double spaced.
I. Executive Summary |
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II. Statement of the Problem |
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III.Causes of the Problem |
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IV. Decision Criteria and Alternative Solutions |
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V.Recommended Solution, Implementation and Justification |
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VI.External Sourcing |
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Explanation & Answer
Attached.
Running head: CONSUMER BEHAVIOR RESEARCH
Consumer Behavior Research
Institution Affiliation
Date
1
CONSUMER BEHAVIOR RESEARCH
2
Executive Summary
Intuit’s point of sale software product is QuickBooksPOS. There are a number of
problems facing the company today. These problems are the loss of the company’s customers to
new competitors, limited capabilities of the QuickBooksPOS software due to emerging customer
need/wants, noncompetitive pricing of the company’s products, and delay in the provision of
customer support services. If not addressed, these challenges can lead to the collapse of the
company.
One action item in the recommended plan of action is the development of a new
marketing plan that details strategies that will help Intuit regain and dominate the market.
Another action item is the updating of the QuickBooksPOS software to include the needed
analytic capabilities. This will help satisfy the new consumer need. A third item is lowering the
product’s price to the level that key competitors are offering their products at. This will help
increase the company’s competitiveness in the market. Finally, the company should add more
customer support specialists. The reason for adding more support specialists is to minimize
delays in offering support services to customers.
Introduction
CONSUMER BEHAVIOR RESEARCH
3
Intuit is a technology company that specializes in the development of Point of Sale (POS)
software systems (Intuit, 2018). The company’s best known and bestselling POS software is
named QuickBooksPOS (Intuit, 2018). The software has been very popular with customers.
Intuit’s customers include major supermarkets, stores, healthcare facilities, hotels, and
bookshops (Intuit, 2018). However, things are beginning to change. Intuit has been losing some
of its customers to emerging companies that are delivering POS system software. Existing
customers are complaining about the company’s services (Srivastava & Surjan, 2013). To...