Provide a brief overview of the purchase decision you faced

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Business Finance

Description

Provide a brief overview of the purchase decision you faced, and specifically explain the situational influences that were relevant to your experience.

What role did the sources of information that can influence us at the Zero Moment of Truth (ZMOT) play as you approached your purchase decision?

As a marketing strategist, how could you use information like this to design marketing strategies that are more likely to result in sales?

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Explanation & Answer

Find the attached document.

Running head: PURCHASE DECISION

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Purchase Decision
Name
University Affiliation

PURCHASE DECISION

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Purchase Decision

Provide a brief overview of the purchase decision you faced, and specifically explain the
situational influences that were relevant to your experience.
A purchasing decision is a thought process in which an individual identifies a need and
makes a choice of the product that is satisfactory to them. At a point in time, I was faced with the
decision of purchasing an umbrella...


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