For this discussion, you will argue one side an issue: should you attack competitors in your marketing campaigns? Review a few ads from this Students with the first letter of their last name starting with A-K will post in favor of targeting competitors in their response.  Students whose last names start with the letter L-Z will post an argument against targeting the competition. Use evidence to back up your position. Then, respond to two peers addressing competing facts, figures, and assumptions.   

At the beginning of the current period, Bellevue Corporation had balances in Accounts Receivable of $198,700 and in Allowance for Doubtful Accounts of $8,100 (credit). During the period, Bellevue had credit sales of $803,700 and collections on account of $767,600. Bellevue uses a perpetual inventory system and determined that the cost of goods sold during the period was $669,000. Bellevue wrote off as uncollectible accounts receivable of $7,000. However, a $2,700 account previously written off as uncollectible was recovered before the end of the current period. Uncollectible accounts are estimated to total $23,100 at the end of the period.(see attachments)

Choose a company apply Kotter’s eight (8) steps of change management to an HR situation you have selected for change. You will address all eight (8) of the Kotter steps, developing an action plan for each step. Write a four to six (4-6) page paper.Ascertain how each of the steps applies to your specific organization.Develop a strategy that illustrates how you would address each of the eight (8) stages of change:Establishing a sense of urgencyCreating coalitionDeveloping vision and strategyCommunicating the visionEmpowering broad-based actionGenerating short-term winsConsolidating gains and producing more changeAnchoring new approaches into the cultureUse at least four (4) quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as academic resources. the written paper, your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Compare theories of change management and select an appropriate theory for an organization change.Analyze diagnostic models relevant to various aspects of the change management process.Use technology and information resources to research issues in managing organizational change.Write clearly and concisely about managing organizational change using proper writing mechanics.Identify organizational changes that link to vision. http://www.educational-business-articles.com/8-ste... here is the link for the Kotters eight step process