Brand Description

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xnl24

Business Finance

Description

For this part of the Consulting Project, you will conduct a sufficient amount of research to provide the brand description (750-1,000 words). The brand description (Please use Pepsi Blue by Pepsi Co.) should address the following:

  1. When was the brand first introduced to the market?
  2. Identify the brand's competition.
  3. Specify the market segmentation involved.
  4. What benefits does the brand provide? What wants or needs does the brand fulfill?
  5. What marketing tactics does the brand employ (product features, distribution, pricing, and promotion) and how do these influence consumer behavior features (motivation, perception, attitude, etc.)?
  6. How do these compare to competitors (i.e., what are the points of difference and/or points of parity)?

Prepare this assignment according to the APA guidelines found in the APA Style Guide. An abstract is not required.

You are required to submit this assignment to Turnitin.

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Explanation & Answer

Attached.

OUTLINE B038-PEPSI BLUE
Pepsi Blue, a berry-Flavored drink manufactured by PepsiCo, Inc., the second biggest
firm globally in the beverage and food market after Coca-Cola, was launched and first
introduced into the market in mid-2002 targeting the teens, and was test-marketed first in
Bahrain. Vanilla Coke produced by The Atlanta Georgia Coca-Cola company is the drink that
Pepsi Blue was designed to compete with.

Attached.

Running head: PEPSI BLUE BY PEPSICO.

Pepsi Blue by PepsiCo.
Student Name
Course/Number
Due Date
Faculty Name

1

PEPSI BLUE BY PEPSICO.

2
Pepsi Blue by PepsiCo.

Pepsi Blue, a berry-Flavored drink manufactured by PepsiCo, Inc., the second biggest
firm globally in the beverage and food market after Coca-Cola, was launched and first
introduced into the market in mid-2002 targeting the teens, and was test-marketed first in
Bahrain. Vanilla Coke produced by The Atlanta Georgia Coca-Cola company is the drink that
Pepsi Blue was designed to compete with. The company described its flavor as berry while
consumers described it like blueberries or raspberries or same as cotton candy with only an
aftertaste of berry and they said it was sugary and syrupy. The move to make a brand of Pepsi
that was...


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