Description
For this part of the Consulting Project, you will conduct a sufficient amount of research to provide the brand description (750-1,000 words). The brand description (Please use Pepsi Blue by Pepsi Co.) should address the following:
- When was the brand first introduced to the market?
- Identify the brand's competition.
- Specify the market segmentation involved.
- What benefits does the brand provide? What wants or needs does the brand fulfill?
- What marketing tactics does the brand employ (product features, distribution, pricing, and promotion) and how do these influence consumer behavior features (motivation, perception, attitude, etc.)?
- How do these compare to competitors (i.e., what are the points of difference and/or points of parity)?
Prepare this assignment according to the APA guidelines found in the APA Style Guide. An abstract is not required.
You are required to submit this assignment to Turnitin.
Explanation & Answer
Attached.
OUTLINE B038-PEPSI BLUE
Pepsi Blue, a berry-Flavored drink manufactured by PepsiCo, Inc., the second biggest
firm globally in the beverage and food market after Coca-Cola, was launched and first
introduced into the market in mid-2002 targeting the teens, and was test-marketed first in
Bahrain. Vanilla Coke produced by The Atlanta Georgia Coca-Cola company is the drink that
Pepsi Blue was designed to compete with.
Attached.
Running head: PEPSI BLUE BY PEPSICO.
Pepsi Blue by PepsiCo.
Student Name
Course/Number
Due Date
Faculty Name
1
PEPSI BLUE BY PEPSICO.
2
Pepsi Blue by PepsiCo.
Pepsi Blue, a berry-Flavored drink manufactured by PepsiCo, Inc., the second biggest
firm globally in the beverage and food market after Coca-Cola, was launched and first
introduced into the market in mid-2002 targeting the teens, and was test-marketed first in
Bahrain. Vanilla Coke produced by The Atlanta Georgia Coca-Cola company is the drink that
Pepsi Blue was designed to compete with. The company described its flavor as berry while
consumers described it like blueberries or raspberries or same as cotton candy with only an
aftertaste of berry and they said it was sugary and syrupy. The move to make a brand of Pepsi
that was...
Review
Review
24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!
Similar Content
Related Tags
Harry Potter and the Sorcerers Stone
by J. K. Rowling
The Lost Man
by Jane Harper
Divergent
by Veronica Roth
Sounds Like Titanic
by Jessica Chiccehito Hindman
Milkweed
by Jerry Spinelli
Catch-22
by Joseph Heller
The Great Gatsby
by Francis Scott Key Fitzgerald
The Catcher in the Rye
by J. D. Salinger
The Magic Mountain
by Thomas Mann